Essays about Marketing

Essays about Marketing

Marketing refers to this type of market activity, in which the manufacturer uses a systematic approach and program-targeted method of solving economic problems, and the market, its requirements and the nature of the reaction is a criterion for efficiency

The concept of "marketing" (English) is based on the term "market" (English). This concept in its most general form implies market activity.

Marketing activities should ensure:

  • reliable, reliable and timely information about the market, structure and dynamics of specific demand, tastes and preferences of customers, ie information about the external conditions of the firm;
  • creation of such a product, a set of goods (range) that more fully meets the requirements of the market than the goods of competitors;
  • necessary influence on the consumer, on demand, on the market, which provides the maximum possible control of the sphere of realization.
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Nike Marketing Objectives

Nike’s marketing objective is to employ a range of marketing communication tactics that can cater to the organization’s target market, who have different nationalities, genders, cultures, and ages. To enable this, Nike introduces its latest products through a marketing communication group that can strengthen the …

AdvertisingEntertainmentMarketing
Words 308
Pages 2
Marketing Analysis of Watsons

Watsons in Singapore spans health & beauty chains, perfumeries & cosmetics, grocery, pharmacy, wine and duty-free. Watson’s target customers are located in the spending power (two thousand and five more in monthly income) to accept new things but also the middle class (age 18-40 years). …

MarketingMicroeconomicsShopping
Words 971
Pages 4
Mcdonald’s Green Marketing Strategy

How McDonald’s Change Their Customer Perspective and Increase Their Sales with Green Marketing The green issue has became a global issue since year 1990s, peak in year 2000s. In business, it can drive people perspective to choose which brand was good or bad. McDonald’s probably …

MarketingMarketing StrategyMcdonalds
Words 927
Pages 4
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Marketing Segmentation of Adidas

Adidas is a major German sports apparel manufacturer, which was founded in 1948. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after Nike. The company’s clothing and shoe designs typically feature three parallel bars. The company …

AdidasMarketing
Words 1382
Pages 6
Branding: Marketing and Answer

Chapter-9: MCQ’s and short questions: 1. _____ is endowing products and services with the power of a brand. Your Answer:| Branding | 2. _____ is the added value endowed to products and services. Your Answer:| Brand equity | 3. ______ are those trademarked devices that …

MarketingMicroeconomics
Words 2702
Pages 10
Does Marketing Create or Satisfy Needs

It also creates interest of people to obtain what they actually need and want through exchanging of goods with others. Marketing gave birth to such strategies which helps in increasing sales of the business and develping the business. It creates a strong relationship with customers. …

CustomerMarketingSales
Words 817
Pages 3
Fresin Fries Bussiness Plan

Company Summary What is Fresin Fries? Fresin Fries sells gourmet fries in a cone with a  choice of sauce. We use the concept of Belgian Fries, where the fries are all made from fresh potatoes and fried twice. Our outlet also provides excellent and friendly customer service …

Fast FoodFoodMarketing
Words 3921
Pages 15
Environmental Factors Influencing Starbuck’s Marketing Strategy

Startbucks coffee company is a very large and popular company that conducts domestic and global business; it was defined to be the finest coffee in the whole world. It mission statement is “to inspire and nurture the human spirit- one person, one cup and one …

EnvironmentMarketingMarketing Strategy
Words 787
Pages 3
Old Town White Coffe Marketing

Introduction Old Town White Coffee, founded in 1999, made history when the company became the first, the pioneer white coffee producer to manufacture and launch the famous Malaysia Ipoh White coffee as a 3in1 instant Blend. Old town White Coffee 3in1 classic together with the …

InnovationMarketingMicroeconomics
Words 989
Pages 4
Marketing Mix – Literature Review and Company Example

Marketers develop strategies for each of these components to facilitate mutually satisfying exchanges with a target market. (Lamb et al, 2009). Each or all of the components are variable and may be fine tuned, depending on external and internal influences, to achieve the best blend …

CompanyLiteratureMarketing
Words 4662
Pages 17
Role of Geography in International Marketing

Discussion Questions for Chapter 3 History and Geography The Foundation of Culture Discussion Questions Define: Manifest DestinySustainable development Roosevelt CorollaryMonroe Doctrine Why study geography in international marketing? Discuss. Geography is the study of the physical characteristics of a particular region of the earth. Involved in …

GeographyMarketingMexicoPollutionTrade
Words 2681
Pages 10
Lego Group, Marketing and Operation Management Report

Introduction At the request of the LEGO Company, this report advises the company on the expansion of its operation based on market segmentation, appropriate marketing mix, new product design, and development, including total quality management for outsourcing new partners. LEGO Group is the fifth-largest toy …

ManagementMarketing
Words 2614
Pages 10
Controllable marketing mix factors (Product, Price, Promotion and Place)

Introduction Marketing is any activity, process of developing, a set of institutions, or a way of communicating that utilizes the value of the customers i.e. it gives the customers needs as the first priority. The layman language of the understanding of the term market is …

Marketing
Words 1026
Pages 4
5 Hour Energy Marketing Analysis

Dissecting A Marketing Strategy: 5 Hour Energy As he returned from a natural products trade show, Manoj Bhargava wondered to himself, “If I’m tired, do I also have to be thirsty? ” As he contemplated this realization, he began to process it as a comparison …

EnergyMarketing
Words 1591
Pages 6
Marketing Segmentation of Tata Nano in India and Its Targeting and Positioning Strategy.

Contents Market Segmentation, Positioning, Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given. INTRODUCTION: BACKGROUND: According to Howard and Sheth (1969, p. 70), “market segmentation depends on the idea that …

IndiaMarketingStrategy
Words 988
Pages 4
Marketing Mix Of Innocent Drinks Organization

The operation of business organization centered round its customers. The product, price, promotions and distribution network (place), mostly referred as the 4Ps of marketing, are focused on customers and how to satisfy them and make them continue their patronage with the organization. Customers’ satisfaction and …

DrinksMarketingOrganization
Words 2719
Pages 10
Limitations of Ansoff Matrix

From my working experience I have discovered, an organisation that knows its shortcomings, and can make relatively strategic decisions to meet the right objectives, will achieve its desire to become successful and remain relevant. Successful organisations in Nigeria always attribute their success to unique strategies …

BusinessMarketingSwot Analysis
Words 2847
Pages 11
Marketing Analysis of Li-Ning

LI-NING limited company was found in 1980. At the beginning of its establishment, it cooperated with Olympic team of China to push the development of sports goods. At the same time, LI-NING spared no effort to sponsor all kinds of matches. In 1995, it became …

MarketingMicroeconomics
Words 4448
Pages 17
How Jollibee Competes With Mcdonalds

How Does The Jollibee Compete To Mc Donald In fast Food Industry In Phillipine A. Background McDonald’s and Jollibee are two fast food chains that compete to selling hamburgers in the Philippines. McDonald’s is an American owned company while Jollibee was founded in Philippine. Jollibee …

BusinessHuman ResourcesMarketing
Words 856
Pages 4
Marketing Case Study with Questions and Answers

CHAPTER 13: THE MARKETING OF SERVICES ADDITIONAL CASE STUDY NEW LINE IN MOBILE PHONES One of the oldest principles of marketing is that sellers may sell features, but buyers essentially buy benefits. This is a distinction sometimes lost on technology led organisations, and the service …

Case StudyMarketing
Words 890
Pages 4
Marketing and IKEA Product

1. What are some of the things IKEA is doing right to reach consumers in different markets? What else could it be doing? A: IKEA is a global brand with thousands of stores around the world. It is successful because it provides unique value proposition …

IkeaMarketingMicroeconomics
Words 104
Pages 1
Marketing of Petronas

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer …

AdvertisingMarketingMicroeconomics
Words 848
Pages 4
Old Spice Marketing

Old Spice is an exceptional brand founded on a rich history. It has succeeded in transforming itself from a brand that was more focused towards my generation’s grandparents to a new millennium sensation for younger crowds to utilize by using the market penetration product strategy. …

Marketing
Words 2366
Pages 9
Cebu Pacific Paper

Case Context Cebu Pacific Air owned by the Gokongwei family and established in 1988, is the provider of most domestic flights in the Philippines. In 2000, Cebu Pacific Air was able to go international and expanded operations to Asia-Pacific countries. It owns 45% of the …

BrandMarketingPhilippines
Words 3004
Pages 11
Starbucks Marketing Macro Environment

The following report evaluates the marketing environment for the coffeehouse business, specifically Starbucks. The report will cover a brief background of the company and reasons to why Starbucks has been selected as a center group to display a marketing report. A macro environmental study will …

Macro EnvironmentMarketingStarbucks
Words 1602
Pages 6
Coca-Cola and Its Global Marketing Strategies

Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located …

AdvertisingMarketingRetail
Words 2571
Pages 10
Segmentation of Mercedes

Table of Contents 1. 0 Situation Analysis/Current Marketing Mix…………………………… …………………. 3 1. 1 Current Product………………………………………………………………………………………….. 3 1. 2 Current Pricing…………………………………………… …………………………. 4 1. 3 Current Distribution…………………………………………………………………4 1. 4 Current Promotion………………………………………………………………….. 5 2. 0 Segmentation Theory…………………………………………………… …………………. 6 2. 1 Defining and Explaining Segmentation……… …………………….. …………………. …

AdvertisingBrandMarketing
Words 2808
Pages 11
Profit leverage Effect

Profit leverage effect definition: The profit leverage effect dictates that reducing operating expenses is more efficient than increasing sales. Situated at the beginning of the production process of a product or service, the procurement stage is in an excellent position to reduce overall costs, especially in the …

ManagementMarketingSales
Words 495
Pages 2
Reviving A&W in Singapore: A Campaign to Bring Back Memories

Executive Summary A&W Restaurants, Inc. is a chain of fast-food restaurants that specialize in root beer and root beer floats. It is the first fast food restaurant in Singapore and expansion was fast in the early nineties, but in 2003, A&W’s Singapore operations came to …

AdvertisingKfcMarketing
Words 4551
Pages 17
Marketing Strategies of Mcdonalds in India

EXECUTIVE SUMMARY Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the crucial word in the above sentence is “procedure “, hence marketing incorporates researching, advertising, selling, and distributing your products or services. Hence we planned to focus …

AdvertisingMarketingMcdonalds
Words 4566
Pages 17
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Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection ...
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Purpose

The purpose of marketing is to generate revenue for a brand, company, or organization. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team.


Goals

What are the goals of marketing? Broadly speaking, the goals of marketing can be broken down into five main areas: to raise brand awareness, to generate high-quality leads, to grow and maintain thought leadership, to increase customer value, and to empower your colleagues to become brand ambassadors.


Marketing blogs

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Marketing books

  • Search Engine L...
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  • SEO Book
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Frequently asked questions

What is marketing short essay?
Marketing is the process of creating value for a company through the creation and distribution of products or services. It includes the identification of customer needs and desires, the creation of a unique offering, the determination of an appropriate price, the development of a promotional mix, and the management of the customer relationship. The ultimate goal of marketing is to create and maintain long-term relationships with customers that provide value for both parties.
How do you write a marketing essay?
It will depend on the specific essay you are asked to write. However, there are some general tips that you can follow to help you write a marketing essay.First, you will need to make sure that you understand the question or prompt that you have been given. Take some time to think about what the question is asking you to do and what it is specifically asking about marketing. Once you have a good understanding of the question, you can start brainstorming ideas for your essay.Try to come up with a few different angles that you could approach the question from. Once you have some ideas, you can start to do some research on the topic. Look for articles, books, and other sources that will help you support your ideas.Once you have gathered all of your information, you can start to put together your essay. Begin by writing an introduction that will grab the reader's attention and give them an overview of what you will be discussing in your essay. Then, start to develop your ideas further in the body of the essay. Be sure to back up your claims with evidence from your research.Finally, conclude your essay by summarizing your main points and restating your thesis. Finish strong by leaving the reader with something to think about or an action to take.Keep in mind that there is no one right way to write a marketing essay. As long as you are able to effectively communicate your ideas and support them with evidence, you will be able to write a successful essay.
What is marketing in your own words?
Marketing is a process that companies use to create value for their customers. It involves understanding customer needs and desires, and then creating a unique mix of products, services, and experiences that deliver value to the customer. Marketing is about creating relationships with customers and building loyalty. It is also about creating a unique brand identity and differentiating a company’s products and services from its competitors.
What is marketing in 500 words?
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is used to create, keep, and grow customers. With customers comes the customer's needs. Marketing meets these needs and desires through the creation and distribution of products and services. It is a process that starts with the identification of customer needs and ends with the customer making a purchase. In between, marketing includes the creation of a product or service, pricing, promotion, and distribution. The main goals of marketing are to:- Attract new customers by raising awareness of the product or service- Keep current customers by providing them with value- Grow the business by increasing sales and market shareTo achieve these goals, marketing must generate leads, convert leads into customers, and then keep those customers happy. The marketing process can be divided into four distinct stages: 1. The first stage is market research. This is when businesses collect data about their target market. This information helps businesses create a marketing strategy that is tailored to the needs of their target market.2. The second stage is lead generation. This is when businesses create a plan to generate leads. This plan should include activities such as content marketing, search engine optimization, and social media marketing.3. The third stage is customer conversion. This is when businesses take the leads they have generated and convert them into customers. This process includes activities such as creating a sales funnel and developing a marketing mix.4. The fourth stage is customer retention. This is when businesses keep the customers they have converted. This process includes activities such as creating a loyalty program and providing excellent customer service.

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