Essays about Marketing

Essays about Marketing

Marketing refers to this type of market activity, in which the manufacturer uses a systematic approach and program-targeted method of solving economic problems, and the market, its requirements and the nature of the reaction is a criterion for efficiency

The concept of "marketing" (English) is based on the term "market" (English). This concept in its most general form implies market activity.

Marketing activities should ensure:

  • reliable, reliable and timely information about the market, structure and dynamics of specific demand, tastes and preferences of customers, ie information about the external conditions of the firm;
  • creation of such a product, a set of goods (range) that more fully meets the requirements of the market than the goods of competitors;
  • necessary influence on the consumer, on demand, on the market, which provides the maximum possible control of the sphere of realization.
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We've found 4161 essays on Marketing

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Walt Disney Business Details

Company information: Company name     Disney Sector                      Entertainment IPO date                  Tuesdey, 02.01.1962 Location                  Burbank, California, US Fundamentals and …

BusinessCompanyMarketing
Words 601
Pages 3
Wal-Mart: Business Details, Marketing Strategies And Analysis

Company information: Company name      Wal-Mart Stores Sector                       Retail defensive Founded                  02.07.1962 Founder                   Sam Walton IPO …

BusinessMarketingWalmart
Words 625
Pages 3
Volkswagen: Business Details, Marketing Strategies And Analysis

Company information: Company name     Volkswagen Founded                 28.05.1937 Founder                  German Labor Front (Deutsche Arbeitsfront, DAF) Sector                      Autos Location    …

BusinessMarketingVolkswagen
Words 40
Pages 1
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Vodafone: Business Details, Marketing Strategies And Analysis

Company information: Company name     Vodafone Sector                      Telecommunications Founded                 1991 Location                  London (head office) Newbury, Berkshire, England (registered …

BusinessMarketingVodafone
Words 660
Pages 3
Uber: Business Details, Marketing Strategies And Analysis

Uber Uber is a privately-owned company headquartered in San Francisco, CA. It was established in 2009 under the name ‘UberCab’ by Garrett Camp and Travis Kalanick, and it is one of the first successful transportation startups to grace the modern world. This enterprise is probably …

BusinessMarketingUber
Words 575
Pages 3
Toyota: All Business Details, Marketing Strategies And Analysis

Company information: Company name     Toyota Sector                      Autos Founded                 28.08.1937 Founder                   Kiichiro Toyoda Location       …

BusinessMarketingToyota
Words 589
Pages 3
Starbucks: Business Details, Marketing Strategies And Analysis

Company information: Company name     Starbucks Sector                      Coffee shop Founded                 31.03.1971 Founder(s)               Jerry Baldwin, Zev Siegl, Gordon Bowker IPO …

BusinessMarketingStarbucks
Words 720
Pages 3
Sony: Business Details, Marketing Strategies And Analysis

Company information: Company name     Sony Corp. (Sony Kabushiki Kaisha) Sector                      Conglomerate (consumer electronics, semiconductors, video games, computer hardaware etc.) Founded                 07.05. 1946 (Tokyo, Japan) Founder(s)      …

BusinessMarketingSony
Words 59
Pages 1
Samsung: Business Details, Marketing Strategies And Analysis

Company information: Company name     Samsung Electronics Sector                      Conglomerate (finance, hospitality, information and communications technology, medical and health care services) Founded                 01.03.1938 Founder         …

BusinessMarketingSamsung
Words 583
Pages 3
Pepsi: Business Details, Marketing Strategies And Analysis

Company information: Company name     PepsiCo Sector                      Beverages, Food processing Founded                 28.08.1898 (New Bern, North California, US) Founder                  Caleb …

BusinessMarketingPepsi
Words 656
Pages 3
Panasonic: Business Details, Marketing Strategies And Analysis

Company information: Company name     Panasonic Sector                      Electronic, Semiconductors, Home appliances Founded                 13.03.1918 Location                  Osaka, Japan Fundamentals and financials …

BusinessMarketingPanasonic
Words 40
Pages 1
Nokia: Business Details, Marketing Strategies And Analysis

Company information: Company name     Nokia Sector                      Communication equipment, Entertainment Founded                 12.05.1865 Founder(s)               Fredrik Idestam, Leo Mechelin IPO date …

BusinessMarketingNokia
Words 599
Pages 3
Marketing Strategy

Marketing Strategy, Its Tasks, Goals, and Content In the modern world, there is a steady trend of growth and amplification of enterprises in completely different spheres. The level of competition is also increasing. To develop and optimize the business, you need to make maximum efforts, …

MarketingMarketing ConceptMarketing Strategy
Words 742
Pages 3
Marketing Research

Many entrepreneurs make the mistake of equating marketing research with the usual collection of information and analysis. The difference is that the main task of the research is to find methods to solve the problem that has arisen or to draw up an accurate amplification …

MarketingMarketing PlanMarketing Research
Words 651
Pages 3
Marketing Plan

How to Develop a Marketing Plan The marketing plan is a document, a crucial part of the crew’s strategic amplification plan, in which market goals are set and methods for their achievement are indicated. The strategic marketing plan, developed for 3 to 5 years, contains …

MarketingMarketing PlanMarketing Research
Words 1112
Pages 5
Nike: Business Details, Marketing Strategies And Analysis

Company information: Company name     Nike Sector                      Manufacturing apparel and furniture, Accecories, Sports equipment Founded                 25.01.1964 Founder(s)               Bill Bowerman, …

BusinessMarketingNike
Words 606
Pages 3
Netflix: Business Details, Marketing Strategies And Analysis

Company information: Company name     Netflix Inc. Sector                      Entertainment Founded                  29.08.1997 Founder(s)               Reed Hastings, Marc Randolph IPO date   …

MarketingMediaNetflix
Words 50
Pages 1
Microsoft: Business Details, Marketing Strategies And Analysis

Company information: Company name     Microsoft Sector                      Application software IPO date                  Thursday, 13.03.1986 Location                  Redmond, Washington, US Fundamentals …

BusinessMarketingMicrosoft
Words 700
Pages 3
McDonald’s: Business Details, Marketing Strategies And Analysis

Company information: Company name     McDonald’s Sector                      Restaurants (Fast food restaurant) Founded                 15.05.1940 Founders                Richard and Maurice McDonalds, Ray …

BusinessMarketingMcdonalds
Words 674
Pages 3
KFC: Business Details, Marketing Strategies And Analysis

Company information: Company name     Yum! Brands Sector                      Restaurants Founded                 Sanders Court & Cafe: 20.03.1930 Founder(s)              Harland Sanders IPO date  …

BusinessKfcMarketing
Words 851
Pages 4
IKEA: Business Details, Marketing Strategies And Analysis

Company information: Company name     IKEA Founded                 1944 Founder(s)               Ingvar Kamprad Sector                      Retail Location            …

BusinessIkeaMarketing
Words 679
Pages 3
HP Inc: Business Details, Marketing Strategies And Analysis

Company information: Company name     Hewlett-Packard Founded                 01.01.1939 Founder(s)              William Redington Hewlett and David Packard Sector                      Computer hardware, Computer Software, IT services, …

BusinessHewlett PackardMarketing
Words 553
Pages 3
Google: All Business Details, Marketing Strategies And Analysis

Company information: Company name     Alphabet Class A Shares Founded                 04.09.1998 Founder(s)              Larry Page, Sergey Brin Sector                      Internet, Software, Computer hardware …

BusinessGoogleMarketing
Words 704
Pages 3
Facebook: Business Details, Marketing Strategies And Analysis

Company information: Company name     Facebook Founder(s)               Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes Founded                 04.02.2004 Sector                   …

FacebookMarketingSocial Media
Words 721
Pages 3
Consumer Behaviour And Its Peculiarities Essay

Consumer Behaviour and Its Peculiarities Consumption behaviour is intention and actions of buyers in the rialto of outgrowths, which ultimately lead to a decision to buy a product, to refuse an acquisition, or to postpone it. It should have a certain incentive, without which the …

BusinessConsumerConsumer Behaviour
Words 740
Pages 3
Coca-Cola: Business Details, Marketing Strategies And Analysis

Company information: Company name     Coca-Cola Founded                 08.05.1886 Founder(s)              John Pemberton (Coca0Cola), Asa Griggs Candler (Coca-Cola Company) Sector                      FMCG (Beverage) …

BusinessCoca ColaMarketing
Words 942
Pages 4
Caterpillar: Business Details, Marketing Strategies And Analysis

Company information: Company name    Caterpillar Sector                      Heavy equipment, Engines, Financial services IPO date                  Monday, 02.12.1929 Location                  Peoria, Illinois, …

BusinessCompanyMarketing
Words 55
Pages 1
Apple: All Business Details, Marketing Strategies And Analysis

Company name     Apple Sector                       Computer hardware IPO date                  Friday, 12.12.1980 Location                  Cupertino, California, US Fundamentals and financials …

AppleBusinessMarketing
Words 624
Pages 3
Amazon.com: Business Details, Marketing Strategies And Analysis

Company information: Company name   Amazon Sector                      Retail apparel ans speciality IPO date                 Thursday, 15.05.1997 Location                  Seattle, Washington, US …

AmazonBusinessMarketing
Words 758
Pages 4
Newspaper and Its Uses Essay

Newspaper has been one of the first mediums of mass media. Its popularity grew over the time and even as we have plunged into the world of internet, newspaper continues to be preferred by the masses. Newspaper is a power house of information. It contains …

AdvertisingInternetNewsNewspaper
Words 2453
Pages 10

Find extra essay topics on Essays about Marketing by our writers.

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection ...
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Purpose

The purpose of marketing is to generate revenue for a brand, company, or organization. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team.


Goals

What are the goals of marketing? Broadly speaking, the goals of marketing can be broken down into five main areas: to raise brand awareness, to generate high-quality leads, to grow and maintain thought leadership, to increase customer value, and to empower your colleagues to become brand ambassadors.


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