Marketing refers to this type of market activity, in which the manufacturer uses a systematic approach and program-targeted method of solving economic problems, and the market, its requirements and the nature of the reaction is a criterion for efficiency
The concept of “marketing” (English) is based on the term “market” (English). This concept in its most general form implies market activity.
Marketing activities should ensure:
reliable, reliable and timely information about the market, structure and dynamics of specific demand, tastes and preferences of customers, ie information about the external conditions of the firm;
creation of such a product, a set of goods (range) that more fully meets the requirements of the market than the goods of competitors;
necessary influence on the consumer, on demand, on the market, which provides the maximum possible control of the sphere of realization.
Thesis: According Kaur (2012) due to the area of globalization where the economies are expanding and integrating with the other economies and are exposed to universal marketing, there is a need to understand the fact that promotion of a product is highly affected by the …
Read moreThe following are the proposals for the firm to be market-oriented. These are: According to M.F.Porter (1990), Market-oriented culture is a form of organizational structure, which covers the whole business and provides greater customer value. It is also known that marketing orientation tends to provide …
Read more1. Introduction to Marketing Dissertations This guide gives you some ideas for dissertation titles. Marketing is a broad area, with many different ideas to explore, so there should be plenty to whet your appetite here.Marketing dissertations typically take one of two forms, focusing either upon …
Read moreWhat is Marketing? The supply of products and services of high quality is the relationship between the company and its customers to use management as a marketing tool. Consumer products and services of the Organization of force and focus on quality and a different style …
Read more1.0 Introduction The original Travel Lodge brand was first established by its founder Scott King, in 1939 by opening the first motels in southern California. During its starting phase, it highlighted itself as a budget motel chain offering functional accommodation at lower rate than other …
Read moreIntroduction As the airline industry is especially increasing and highly competitors so, there are many market share in the industry. Moreover, the airline industry is affected by the environmental (e.g. political, economics and etc.) that decreasing the number of passengers. At this point, there are …
Read moreIntroduction 523 Apple Inc. is known for its innovative ability to gain competitive advantage since 3rd Jan 1977. It was called Apple Computers Inc. and as they have started their penetration in the consumer electronics, they have removed Computers from their name. With a workforce …
Read moreIntroduction Marketing is an expansive topic that covers a range of aspects, including advertising, public relations, sales, and promotions. The former involves getting a product or service into the market, promoting it, prompting behavior, and encouraging sales. Communicating to consumers is very important and …
Read moreIntroduction Triumph motorcycles is a privately- owned British company. Triumph has always had its own distinctive character and a history of creating motorcycles. The company plans to enter Chinese market, they prepared a detailed marketing plan, which is including 7 main parts: marketing objectives, product …
Read moreCHAPTER 1: – INTRODUCTION 1.1 Introduction Today, every enterprise looks forward to grow and expand in terms of size, profits, infrastructure, products, market share and customers. Co-ordination and integration among different units such as production, operational activities, finances and marketing are the main requisite in …
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