Nike Marketing Objectives

Category: Advertising
Last Updated: 21 Mar 2023
Pages: 2 Views: 5578

Nike’s marketing objective is to employ a range of marketing communication tactics that can cater to the organization’s target market, who have different nationalities, genders, cultures, and ages. To enable this, Nike introduces its latest products through a marketing communication group that can strengthen the “positioning of, and key messages about, the Nike brand,” through different forms of visual aids and point-of-purchase advertising. In connection to this, Nike continuously aims to apply marketing tactics that are appropriate with the people who reside in these continents or nations.

For example, aside from traditional advertising in the form of television, billboards, and the like, Nike also makes use of contemporary marketing instruments such as the internet, wherein people in almost any part of the world could access various sites to customize Nike shoes and products. Moreover, Nike applies an effective marketing communication and at the same time still relatively manages to be cost-effective in terms of its marketing programs.

Although Nike’s marketing expenses may seem excessive, they employ internationally recognized celebrity athletes; they overflow retail networks with promotions of products and other giveaways. According to Knight and Greenberg (2002, pg 548), the integration of endorsements and sponsorships enables Nike to represent itself as a socially concerned actor promoting sport as a solution to social problems.

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The company’s campaign theme is JUST DO IT. The Campaign will target men and woman and especially those in the basketball scene that are of 14 to 30 years of age. Nike sprint shoes are not only good shoes to wear but are strong, durable and comfortable, this way, the company will convince them to take action. The campaign will also exist as billboards; through celebrity endorsements like Michael Jordan and James Lebron. The Company will also use electronic media (commercials, official website of Nike and newspapers) to promote the brand), (Marketing Plan of Nike,2011)

Related Questions

on Nike Marketing Objectives

What are Nike's marketing objectives?
Nike's primary marketing objective is to increase brand awareness and loyalty among consumers. They also strive to create an emotional connection with their customers by emphasizing the values of their brand, such as innovation, performance, and sustainability. Finally, Nike seeks to increase sales and profits by creating innovative products and marketing campaigns that appeal to their target audience.
What is Nike's marketing strategy?
Nike's marketing strategy is focused on creating strong emotional connections with their customers. They use a combination of celebrity endorsements, innovative product design, and powerful storytelling to create an aspirational brand image that resonates with their target audience. Additionally, they use digital marketing tactics such as influencer marketing and social media campaigns to reach a wider audience.
What are the marketing objectives?
Marketing objectives are the goals that a company sets out to achieve through its marketing activities. These objectives can include increasing brand awareness, driving sales, increasing customer loyalty, and improving customer service.
What are the long term objectives of Nike?
Nike's long term objectives are to continue to be a leader in the global athletic apparel and footwear market, to create innovative products that meet the needs of athletes, and to create a positive impact on the world through their sustainability initiatives.

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Nike Marketing Objectives. (2017, Apr 24). Retrieved from

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