Essays on Integrated Marketing Communication

Essays on Integrated Marketing Communication

Feeling stuck when writing an essay on Integrated Marketing Communication? If you are unable to get started on your task and need some inspiration, then you are in the right place. Integrated Marketing Communication essays require a range of skills including understanding, interpretation and analysis, planning, research and writing. To write an effective essay on Integrated Marketing Communication, you need to examine the question, understand its focus and needs, obtain information and evidence through research, then build a clear and organized answer. Browse our samples and select the most compelling topic as an example for your own!

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We've found 62 essays on Integrated Marketing Communication

Essay examples

Essay topics


Integrated Marketing Communication Decisions PA / Walmart

Walmart are strategically a low cost strategy store to attract customer. But this is not enough as they have to contend with fierce competition from rivals like Target and K-Mart. In order to survive, Walmart has set up a very competitive marketing and communication strategy …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 742
Pages 3
The Importance of Integrated Marketing Communications Imc to Amazon

Integrated Marketing Communications (IMC) ensures that all forms of communication tools within the marketing plan are linked together. As an organization wishes to promote a new product or service, there should be a detailed and careful approach to achieving the objectives within the marketing campaign. …

AmazonCommunicationIntegrated Marketing CommunicationMarketing Communication
Words 1082
Pages 4
A Study of the Integrated Marketing Communication Strategy of Kohls Corporation

Kohl’s Corporation has become one of the largest discounted department stores in the United States. Located in nearly 41 states, they have over 730 stores. Kohl’s generally targets middle-income families of every age. This chain is able to sell high quality products at low prices …

CommunicationCorporationCorporationsIntegrated Marketing CommunicationMarketing CommunicationStrategy
Words 1330
Pages 5
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A Review of the Application of Integrated Marketing Communications

Introduction The notion of integrated marketing communications (IMC) is not new although it has become popular in recent times (Pickton D., and Broderick A. 2005). While the marketing concept, more often than not, has always focused on consumer needs, the practice of IMC has truly …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 4917
Pages 18
An Integrated Approach to a Fashion Marketing Communications Campaign: An Analysis

An Integrated Approach to a Fashion Marketing Communications Campaign: An Analysis 1.      Introduction: French Connection U.K French Connection UK, commonly know as FCUK as a result of its ground breaking advertising campaign in fall 1997, is amongst the leading apparel retailers for teenagers. French Connection …

CommunicationFashionIntegrated Marketing CommunicationMarketing Communication
Words 181
Pages 1
Implication of Integrated Marketing Communications

Chapter 1: – Introduction 1.1 Introduction Today, every enterprise looks forward to grow and expand in terms of size, profits, infrastructure, products, market share and customers. Co-ordination and integration among different units such as production, operational activities, finances and marketing are the main requisite in …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 2280
Pages 9
Integrated marketing communication proposal

In this paper I will analyze the marketing plan of Research In Motion (RIM), which is one of the most recognizable players within the smartphone industry due to its BlackBerry brand, which captured the world’s attention. From the analysis, we can extract the current position …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 3247
Pages 12
Integrated Marketing Communications Imc and Its Effectiveness in Organizations

Integrated Marketing Communications (IMC) is defined as: “A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.” (, …

CommunicationIntegrated Marketing CommunicationMarketing CommunicationOrganization
Words 1048
Pages 4
Integrated Marketing Communication: Overview

During the last decade of the twentieth century, the concept of integrated marketing communications (IMC) received considerable attention from practitioners and academics alike, and that interest has continued into the new millennium (e. g. , Bearden and Madden 1996; Cornelissen and Lock 2000; Duncan, Schultz, …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 1897
Pages 7
Berkley’s Integrated Marketing Communications plan

The integrated marketing communication plan for Berkley needs to take into consideration the best communication tools that will maximize public awareness and lead to improved enrolment. We will examine the different communication tools or promotional mix and see how germane each will be in providing …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 150
Pages 1
Integrated Marketing Communications

Abstract In less than 20 years, IMC has spread all over the world and has become the most accepted business practice. IMC has transformed how communication marketing takes place. The complexities of application of IMC lie in the inability to evaluate the programs effectively. Kitchen, …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 3026
Pages 12
Integrated Marketing Communication

Abstract This paper aims at the clarifying various beliefs about IMC in the consumer market especially in planning and advertising. IMC has a great potential for several organizations and businesses operating in varied environments. This paper focuses on the reasons for the adoption of IMC …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 1553
Pages 6
Risk of Hiring More Employees

Successful managers know that an ounce of prevention is better than a pound of cure when it comes to dealing with employee problems. The risk of hiring a bad employee can be minimized with a sound recruitment and selection process. Recruiting and selecting the right …

BehaviourismCognitive DissonanceCommunicationIntegrated Marketing CommunicationPsychology
Words 974
Pages 4
A Personal View on the Life Without Technology for 24 Hours

When I first heard of my assignment, I thought it would be a great opportunity to get away. I am always felt annoyed by my friends looking at their phones when we were having dinner instead of having a real conversation. However, when I actually …

EconomicsIntegrated Marketing Communication
Words 534
Pages 2
Contemporary Integrated Marketing Communications

Introduction This paper is designed to provide an insight into the marketing integrated communication on the basis of a particular example. In the modern ever changing environment, it is quite difficult to follow the key trends in the marketing communications and the general role of …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 1706
Pages 7
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Find extra essay topics on Essays on Integrated Marketing Communication by our writers.

Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another. For example, a company may promote a new logo, slogan, or strategy through multiple media such as print, television, web, and social networks.

Frequently asked questions

What is Integrated Marketing Communication essay?
Integrated Marketing Communication (IMC) is a strategic business process that integrates all forms of marketing communications - advertising, public relations, direct marketing, online marketing, and sales promotion - to deliver a consistent, unified message to consumers. IMC is a holistic approach to marketing that recognizes the interdependence of all elements of the marketing mix, and seeks to coordinated them in a way that is most effective for achieving desired results. IMC is not a new concept, but it has gained renewed attention in recent years as the traditional barriers between marketing communications disciplines have begun to break down. In the past, each of these disciplines operated in silos, with little coordination or collaboration. Today, however, the lines between them are blurred, and it is increasingly difficult to create a successful marketing campaign using just one discipline. The rise of social media and the 24/7 news cycle has made it even more challenging to get your message across in a consistent and cohesive way. IMC provides a framework for thinking about how all of the pieces of the marketing puzzle fit together, and how they can work together to achieve desired objectives. IMC is an important tool for managing the customer experience. In a world where consumers are bombarded with thousands of marketing messages every day, it is more important than ever to make sure that your message cuts through the clutter and resonates with your target audience. IMC can help you to create a unified brand identity and to ensure that all of your marketing efforts are working together to achieve your business goals.
What is the purpose of integrated marketing communications?
Integrated marketing communications is a strategic process that companies use to develop and deliver a consistent message to their target market through different channels of communication. The purpose of IMC is to create a cohesive brand identity and to build brand equity by creating and maintaining a consistent brand image across all channels of communication. IMC helps companies to reach their target market more effectively by creating a unified brand message that can be delivered through multiple channels, such as advertising, public relations, direct marketing, and online marketing. IMC also helps companies to save money and resources by creating a more efficient and effective marketing communications mix.
What is meant by the term integrated marketing communication?
Integrated marketing communications (IMC) is a strategic business process used by organizations to plan, develop, execute, and measure all aspects of their marketing efforts. IMC includes the development and execution of a marketing plan that integrates all marketing tools and activities into a cohesive whole. This integrated approach is designed to maximize the impact of the marketing message and minimize the cost of reaching the target audience. IMC is a strategic process that begins with the development of a marketing plan. The marketing plan should be designed to achieve the organization's marketing objectives. The plan should be based on a thorough analysis of the organization's strengths, weaknesses, opportunities, and threats. After the marketing plan is developed, the organization must select the appropriate marketing mix to reach the target audience. The marketing mix includes the 4 Ps of marketing: product, price, place, and promotion. Once the marketing mix is selected, the organization must develop and execute a plan to communicate the marketing message to the target audience. The communication plan should include all aspects of the marketing mix, as well as a timetable for execution. Finally, the organization must measure the results of the IMC campaign to determine its effectiveness. This evaluation should include a review of sales, market share, brand awareness, and other relevant indicators.

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