Essays on Integrated Marketing Communication

Essays on Integrated Marketing Communication

Feeling stuck when writing an essay on Integrated Marketing Communication? If you are unable to get started on your task and need some inspiration, then you are in the right place. Integrated Marketing Communication essays require a range of skills including understanding, interpretation and analysis, planning, research and writing. To write an effective essay on Integrated Marketing Communication, you need to examine the question, understand its focus and needs, obtain information and evidence through research, then build a clear and organized answer. Browse our samples and select the most compelling topic as an example for your own!

15 Best essays On Integrated Marketing Communication


Integrated Marketing Communications (IMC) is defined as: “A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.” (about.com, …

Communication, Integrated Marketing Communication, Marketing Communication, Organization
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Integrated Marketing Communications (IMC) ensures that all forms of communication tools within the marketing plan are linked together. As an organization wishes to promote a new product or service, there should be a detailed and careful approach to achieving the objectives within the marketing campaign. …

Amazon, Communication, Integrated Marketing Communication, Marketing Communication
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Kohl’s Corporation has become one of the largest discounted department stores in the United States. Located in nearly 41 states, they have over 730 stores. Kohl’s generally targets middle-income families of every age. This chain is able to sell high quality products at low prices …

Communication, Corporation, Corporations, Integrated Marketing Communication, Marketing Communication, Strategy
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Introduction The notion of integrated marketing communications (IMC) is not new although it has become popular in recent times (Pickton D., and Broderick A. 2005). While the marketing concept, more often than not, has always focused on consumer needs, the practice of IMC has truly …

Communication, Integrated Marketing Communication, Marketing Communication
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CHAPTER 1: – INTRODUCTION 1.1 Introduction Today, every enterprise looks forward to grow and expand in terms of size, profits, infrastructure, products, market share and customers. Co-ordination and integration among different units such as production, operational activities, finances and marketing are the main requisite in …

Communication, Integrated Marketing Communication, Marketing Communication
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Abstract This paper aims at the clarifying various beliefs about IMC in the consumer market especially in planning and advertising. IMC has a great potential for several organizations and businesses operating in varied environments. This paper focuses on the reasons for the adoption of IMC …

Communication, Integrated Marketing Communication, Marketing Communication
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Abstract In less than 20 years, IMC has spread all over the world and has become the most accepted business practice. IMC has transformed how communication marketing takes place. The complexities of application of IMC lie in the inability to evaluate the programs effectively. Kitchen, …

Communication, Integrated Marketing Communication, Marketing Communication
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Introduction This paper is designed to provide an insight into the marketing integrated communication on the basis of a particular example. In the modern ever changing environment, it is quite difficult to follow the key trends in the marketing communications and the general role of …

Communication, Integrated Marketing Communication, Marketing Communication
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In this paper I will analyze the marketing plan of Research In Motion (RIM), which is one of the most recognizable players within the smartphone industry due to its BlackBerry brand, which captured the world’s attention. From the analysis, we can extract the current position …

Communication, Integrated Marketing Communication, Marketing Communication
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The integrated marketing communication plan for Berkley needs to take into consideration the best communication tools that will maximize public awareness and lead to improved enrolment. We will examine the different communication tools or promotional mix and see how germane each will be in providing …

Communication, Integrated Marketing Communication, Marketing Communication
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An Integrated Approach to a Fashion Marketing Communications Campaign: An Analysis 1.      Introduction: French Connection U.K French Connection UK, commonly know as FCUK as a result of its ground breaking advertising campaign in fall 1997, is amongst the leading apparel retailers for teenagers. French Connection …

Communication, Fashion, Integrated Marketing Communication, Marketing Communication
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Walmart are strategically a low cost strategy store to attract customer. But this is not enough as they have to contend with fierce competition from rivals like Target and K-Mart. In order to survive, Walmart has set up a very competitive marketing and communication strategy …

Communication, Integrated Marketing Communication, Marketing Communication
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INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product,  advertising, on the other hand, is the …

Communication, Integrated Marketing Communication, Marketing Communication
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During the last decade of the twentieth century, the concept of integrated marketing communications (IMC) received considerable attention from practitioners and academics alike, and that interest has continued into the new millennium (e. g. , Bearden and Madden 1996; Cornelissen and Lock 2000; Duncan, Schultz, …

Communication, Integrated Marketing Communication, Marketing Communication
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Table of Contents Introduction1 Apple’s Integrated Marketing Communications Programme for iPad. 2 Brand Positioning2 Target Audience3 Target market and segments4 Evaluation of the products’ Integrated Marketing Communications plan:4 Conclusion7 Recommendations7 Bibliography8 Introduction This report will discuss Apple’s Integrated Marketing Communications (IMC) Programme for their iPad …

Communication, Integrated Marketing Communication, Ipad, Marketing Communication
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