Essays on Marketing Communication

Essays on Marketing Communication

We have gathered for you essays on Marketing Communication in one place to help you quickly and accurately complete your assignment from college! Check out our Marketing Communication essay samples and you will surely find the one that suits you!

We've found 36 essays on Marketing Communication
Integrated Marketing Communications Imc and Its Effectiveness in Organizations

Integrated Marketing Communications (IMC) is defined as: “A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.” (, …

CommunicationIntegrated Marketing CommunicationMarketing CommunicationOrganization
Words 1048
Pages 5
The Importance of Integrated Marketing Communications Imc to Amazon

Integrated Marketing Communications (IMC) ensures that all forms of communication tools within the marketing plan are linked together. As an organization wishes to promote a new product or service, there should be a detailed and careful approach to achieving the objectives within the marketing campaign. …

AmazonCommunicationIntegrated Marketing CommunicationMarketing Communication
Words 1082
Pages 5
Marketing Communications In the Development of Brand Identity

One of the most crucial aspects applied within organizations entails the application of integrated marketing communication as it facilitates interaction within different levels of the organization in maintaining the branding strategy. Nevertheless, integrated marketing communication largely contributes towards the development of a brand identity as …

BrandCommunicationIdentityMarketing Communication
Words 1047
Pages 5
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A Study of the Integrated Marketing Communication Strategy of Kohls Corporation

Kohl’s Corporation has become one of the largest discounted department stores in the United States. Located in nearly 41 states, they have over 730 stores. Kohl’s generally targets middle-income families of every age. This chain is able to sell high quality products at low prices …

CommunicationCorporationCorporationsIntegrated Marketing CommunicationMarketing CommunicationStrategy
Words 1330
Pages 6
A Review of the Application of Integrated Marketing Communications

Introduction The notion of integrated marketing communications (IMC) is not new although it has become popular in recent times (Pickton D., and Broderick A. 2005). While the marketing concept, more often than not, has always focused on consumer needs, the practice of IMC has truly …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 4917
Pages 20
Most consumers marketing communications involve digital now, should they be digital-centric

Introduction Marketing is an expansive topic that covers a range of aspects, including advertising, public relations, sales, and promotions. The former involves getting a product or service into the market, promoting it, prompting behavior, and encouraging sales. Communicating to consumers is very important and Communication …

AdvertisingCommunicationInternetMarketing Communication
Words 5025
Pages 21
Implication of Integrated Marketing Communications

Chapter 1: – Introduction 1.1 Introduction Today, every enterprise looks forward to grow and expand in terms of size, profits, infrastructure, products, market share and customers. Co-ordination and integration among different units such as production, operational activities, finances and marketing are the main requisite in …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 2280
Pages 10
Marketing Communications Opportunities

Introduction The prevalence of mobile communications technology has opened up new opportunities for marketing communications on a scale that is unprecedented. The emergence of advanced wireless network technologies and the widespread use of mobile phones by a vast majority of individuals across different market segments …

AdvertisingCommunicationMarketing Communication
Words 2835
Pages 12
Integrated Marketing Communication

Abstract This paper aims at the clarifying various beliefs about IMC in the consumer market especially in planning and advertising. IMC has a great potential for several organizations and businesses operating in varied environments. This paper focuses on the reasons for the adoption of IMC …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 1553
Pages 7
Integrated Marketing Communications

Abstract In less than 20 years, IMC has spread all over the world and has become the most accepted business practice. IMC has transformed how communication marketing takes place. The complexities of application of IMC lie in the inability to evaluate the programs effectively. Kitchen, …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 3026
Pages 13
Contemporary Integrated Marketing Communications

Introduction This paper is designed to provide an insight into the marketing integrated communication on the basis of a particular example. In the modern ever changing environment, it is quite difficult to follow the key trends in the marketing communications and the general role of …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 1706
Pages 7
The role of originality and creativity in setting out a good marketing communication strategy

Introduction The paper panda tour of introducing 1600 paper pandas in Hong Kong has demonstrated the use of quite original and creative elements, which are important aspects in setting out a good marketing communication strategy (Ng, 2014). It has been indicated that marketing managers have …

CommunicationCreativityMarketing CommunicationStrategy
Words 1822
Pages 8
Marketing Communications Essay

Introduction Some of the aspects that characterize the present-day business environment include its increasing dynamism, volatility and uncertainty. This poses challenges for businesses that are rigid and not well prepared to change with the transformations in the market (Williamson et al., 2013). On the other …

AdvertisingCommunicationMarketing Communication
Words 3460
Pages 14
Hispanic Marketing Communication

Welcome to Hispanic Marketing Communication This is a unique course part of an interdisciplinary Graduate Certificate Program and an Undergraduate Minor at FSU. It is also part of a larger effort called “The FSU Center for Hispanic Marketing Communication,” the only one of its kind …

AdvertisingCommunicationLibraryMarketing Communication
Words 1075
Pages 5
Integrated marketing communication proposal

In this paper I will analyze the marketing plan of Research In Motion (RIM), which is one of the most recognizable players within the smartphone industry due to its BlackBerry brand, which captured the world’s attention. From the analysis, we can extract the current position …

CommunicationIntegrated Marketing CommunicationMarketing Communication
Words 3247
Pages 13


What is the importance of marketing communication?
Marketing communication helps to get products, services and ideas from manufacturers, to end users, and establishes and maintains relations with customers, prospects and other important stakeholders of the company. Marketing communication is crucial because it brings all parties on the same page.
What are the types of marketing communication?
Advertising, digital, direct marketing and personal selling are all major channels of communication in the marketing industry. Public relations and sales promotion are also important.
What is the marketing communication process?
Marketing communication refers both to the exchange of information and meanings by the receiver and source about the products and services. Also, it includes the promotion of the firm through sales, publicity, and advertising.
What is the nature of marketing communication?
Marketing communication boils to one thing. It is about informing your target market and making them excited about what you have to offer. Potential buyers may never hear of your services or products without marketing communication. This could lead to lost sales and reduced profits.

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