Essays on Marketing Communication

Essays on Marketing Communication

We have gathered for you essays on Marketing Communication in one place to help you quickly and accurately complete your assignment from college! Check out our Marketing Communication essay samples and you will surely find the one that suits you!

We've found 38 essays on Marketing Communication

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The Importance of Integrated Marketing Communications Imc to Amazon

Integrated Marketing Communications (IMC) ensures that all forms of communication tools within the marketing plan are linked together. As an organization wishes to promote a new product or service, there should be a detailed and careful approach to achieving the objectives within the marketing campaign. …

AmazonCommunicationIntegrated Marketing CommunicationMarketing Communication
73 views
Words 1082
Pages 5
Integreted Marketing Communication in Cadbury

What is Integrated Marketing Communications (IMC)? Integrated Marketing Communications (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal …

AdvertisingCommunicationMarketing CommunicationReputation
60 views
Words 4120
Pages 17
Integrated Marketing Communication Decisions PA / Walmart

Walmart are strategically a low cost strategy store to attract customer. But this is not enough as they have to contend with fierce competition from rivals like Target and K-Mart. In order to survive, Walmart has set up a very competitive marketing and communication strategy …

CommunicationIntegrated Marketing CommunicationMarketing Communication
51 views
Words 742
Pages 3
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A Review of the Application of Integrated Marketing Communications

Introduction The notion of integrated marketing communications (IMC) is not new although it has become popular in recent times (Pickton D., and Broderick A. 2005). While the marketing concept, more often than not, has always focused on consumer needs, the practice of IMC has truly …

CommunicationIntegrated Marketing CommunicationMarketing Communication
34 views
Words 4917
Pages 20
Marketing Communications In the Development of Brand Identity

One of the most crucial aspects applied within organizations entails the application of integrated marketing communication as it facilitates interaction within different levels of the organization in maintaining the branding strategy. Nevertheless, integrated marketing communication largely contributes towards the development of a brand identity as …

BrandCommunicationIdentityMarketing Communication
30 views
Words 1047
Pages 5
Integrated Marketing Communication: Overview

During the last decade of the twentieth century, the concept of integrated marketing communications (IMC) received considerable attention from practitioners and academics alike, and that interest has continued into the new millennium (e. g. , Bearden and Madden 1996; Cornelissen and Lock 2000; Duncan, Schultz, …

CommunicationIntegrated Marketing CommunicationMarketing Communication
29 views
Words 1897
Pages 8
Brazil and Chile Marketing Communication

When it comes to pricing in Brazil and Chile prices are set very similar in both countries. These countries should set competitive prices between each other and other countries. When talking about the final price in Chile for product at a mass level, companies should …

ChilеCommunicationMarketing Communication
29 views
Words 419
Pages 2
A Study of the Integrated Marketing Communication Strategy of Kohls Corporation

Kohl’s Corporation has become one of the largest discounted department stores in the United States. Located in nearly 41 states, they have over 730 stores. Kohl’s generally targets middle-income families of every age. This chain is able to sell high quality products at low prices …

CommunicationCorporationCorporationsIntegrated Marketing CommunicationMarketing CommunicationStrategy
25 views
Words 1330
Pages 6
Marketing Communications Essay

Introduction Some of the aspects that characterize the present-day business environment include its increasing dynamism, volatility and uncertainty. This poses challenges for businesses that are rigid and not well prepared to change with the transformations in the market (Williamson et al., 2013). On the other …

AdvertisingCommunicationMarketing Communication
24 views
Words 3460
Pages 14
The Impact of Social Media Marketing in Marketing Communication Opportunities: in Context of Dell

Table of Content No. | Content| Page Number| 1. | Table of Content| 1| 2. | Abstract| 2| 3. | Introduction| 3| 4. | Literature Review | 4| 5. | Dell Business Model| 7| 6| Impact of Social Media Marketing in Dell Current Communication Process| …

CommunicationMarketing CommunicationSocial Media
23 views
Words 3738
Pages 15
Coca-Cola – Marketing Communication Plan

Coca Cola is the largest firm that produces carbonated soft drinks; it has a 59% share in the entire CSD market. Although coca cola has the same target market segments as Pepsi because they are competitors within the same industry, the Coke brand is much …

AdvertisingCommunicationMarketing Communication
23 views
Words 741
Pages 3
Marketing Communication : The Brand Armani

The brand that is going to be presented to the public is Armani. The marketing tool to be applied is such PR instrument as special event. Special event as a part of PR strategy is usually employed to enhance brand awareness, as well as to …

AdvertisingCommunicationFashionMarketing Communication
22 views
Words 1371
Pages 6
Marketing Communication Analysis on Apple (Emphasis on Ipod and Iphone)

Marketing Communication Analysis On Apple Name: Bokeny Kornel In this report I will analyse the marketing communication activities of the multinational corporation Apple, with great emphasis on the current top-selling products thereof: the iPhone, and the iPods. I will deal with the iPod and the …

AppleCommunicationMarketing Communication
21 views
Words 2757
Pages 12
Marketing Communication McDonalds

McDonald’s Corporation is the world’s largest fast food chain, selling primarily hamburgers, chicken, french fries and carbonated drinks; and more recently salads, fruit and carrot sticks. The business was founded in 1940 with a restaurant opened by siblings Dick and Mac McDonald. It was their …

CommunicationMarketing CommunicationMcdonalds
18 views
Words 1181
Pages 5
Raffles Hotel Marketing Communications

Assignment #4 Observation Report A: Describe one on-the-job problem of issue encountered and how it was resolved. I first encountered this problem two weeks into my internship with Raffles Hotel Marketing Communications. After my orientation week, it was finally time for me to take on …

CommunicationHotelMarketing Communication
17 views
Words 324
Pages 2
Contemporary Integrated Marketing Communications

Introduction This paper is designed to provide an insight into the marketing integrated communication on the basis of a particular example. In the modern ever changing environment, it is quite difficult to follow the key trends in the marketing communications and the general role of …

CommunicationIntegrated Marketing CommunicationMarketing Communication
17 views
Words 1706
Pages 7
Integrated Marketing Communications

Abstract In less than 20 years, IMC has spread all over the world and has become the most accepted business practice. IMC has transformed how communication marketing takes place. The complexities of application of IMC lie in the inability to evaluate the programs effectively. Kitchen, …

CommunicationIntegrated Marketing CommunicationMarketing Communication
17 views
Words 3026
Pages 13
An Integrated Approach to a Fashion Marketing Communications Campaign: An Analysis

An Integrated Approach to a Fashion Marketing Communications Campaign: An Analysis 1.      Introduction: French Connection U.K French Connection UK, commonly know as FCUK as a result of its ground breaking advertising campaign in fall 1997, is amongst the leading apparel retailers for teenagers. French Connection …

CommunicationFashionIntegrated Marketing CommunicationMarketing Communication
17 views
Words 183
Pages 1
Integrated Marketing Communications Imc and Its Effectiveness in Organizations

Integrated Marketing Communications (IMC) is defined as: “A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.” (about.com, …

CommunicationIntegrated Marketing CommunicationMarketing CommunicationOrganization
17 views
Words 1048
Pages 5
Marketing Communications-Muji

MKTG1266 Marketing Communications _______________________________________ Group Assignment By: Lin Jiaxin, Joyce (S3307512) Low Hui Ling, Rachel (S3307260) Nur Syarina Shaari (S3307456) Toh Yu Fen, Vivian (S3307365) Table of Contents 1. Situation Analysis 1. 1. 1. 2. 1. 3. Internal Analysis External Analysis (PESTLE) SWOT Analysis 3 …

AdvertisingCommunicationMarketing CommunicationMicroeconomics
16 views
Words 6924
Pages 28
Berkley’s Integrated Marketing Communications plan

The integrated marketing communication plan for Berkley needs to take into consideration the best communication tools that will maximize public awareness and lead to improved enrolment. We will examine the different communication tools or promotional mix and see how germane each will be in providing …

CommunicationIntegrated Marketing CommunicationMarketing Communication
16 views
Words 152
Pages 1
How Does Internet Marketing Communication Differ?

1) How does internet marketing communication differ from traditional marketing communication? Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The internet and other digital media such as digital television and mobile phones enable new forms of interaction …

CommunicationInternetMarketing Communication
15 views
Words 2106
Pages 9
Integrated Marketing Communication

Abstract This paper aims at the clarifying various beliefs about IMC in the consumer market especially in planning and advertising. IMC has a great potential for several organizations and businesses operating in varied environments. This paper focuses on the reasons for the adoption of IMC …

CommunicationIntegrated Marketing CommunicationMarketing Communication
15 views
Words 1553
Pages 7
Integrated marketing communication proposal

In this paper I will analyze the marketing plan of Research In Motion (RIM), which is one of the most recognizable players within the smartphone industry due to its BlackBerry brand, which captured the world’s attention. From the analysis, we can extract the current position …

CommunicationIntegrated Marketing CommunicationMarketing Communication
15 views
Words 3247
Pages 13
Marketing communications strategy

In the case, Benetton is using an offbeat and customer-centric marketing perspective in a highly saturated industry. In terms of retail clothing, there are high barriers in this market when it comes to getting a marketing message across to the inundated consumer. Therefore, what Benetton …

CommunicationMarketing CommunicationStrategy
14 views
Words 83
Pages 1
Marketing Communications and Ethics

According to Cunningham (1999, p. 500), ethical advertisements encompasses critical question of what should be done rather than focus on the legalities. In the past many organizations have not engaged in responsible advertising because they are more conscious of the legal ramifications that the social …

AdvertisingCommunicationMarketing CommunicationPrivacy
14 views
Words 858
Pages 4
Hispanic Marketing Communication

Welcome to Hispanic Marketing Communication This is a unique course part of an interdisciplinary Graduate Certificate Program and an Undergraduate Minor at FSU. It is also part of a larger effort called “The FSU Center for Hispanic Marketing Communication,” the only one of its kind …

AdvertisingCommunicationLibraryMarketing Communication
13 views
Words 1075
Pages 5
The role of originality and creativity in setting out a good marketing communication strategy

Introduction The paper panda tour of introducing 1600 paper pandas in Hong Kong has demonstrated the use of quite original and creative elements, which are important aspects in setting out a good marketing communication strategy (Ng, 2014). It has been indicated that marketing managers have …

CommunicationCreativityMarketing CommunicationStrategy
13 views
Words 1822
Pages 8
Implication of Integrated Marketing Communications

Chapter 1: – Introduction 1.1 Introduction Today, every enterprise looks forward to grow and expand in terms of size, profits, infrastructure, products, market share and customers. Co-ordination and integration among different units such as production, operational activities, finances and marketing are the main requisite in …

CommunicationIntegrated Marketing CommunicationMarketing Communication
13 views
Words 2280
Pages 10
Marketing Communications Plan

Trends in the Pub Industry The British pub industry includes approximately 60,000 pubs that fall into three categories: managed (operated by a manager), leased/tenanted, and individual (operated by the owner) pubs (Mitchells & Butlers, 2005).  The British Beer & Pub Association reports that “in the …

BeerCommunicationMarketing CommunicationWine
12 views
Words 925
Pages 4

Find extra essay topics on Essays on Marketing Communication by our writers.

Marketing Communications refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general.

FAQ

What is the importance of marketing communication?
Marketing communication helps to get products, services and ideas from manufacturers, to end users, and establishes and maintains relations with customers, prospects and other important stakeholders of the company. Marketing communication is crucial because it brings all parties on the same page.
What are the types of marketing communication?
Advertising, digital, direct marketing and personal selling are all major channels of communication in the marketing industry. Public relations and sales promotion are also important.
What is the marketing communication process?
Marketing communication refers both to the exchange of information and meanings by the receiver and source about the products and services. Also, it includes the promotion of the firm through sales, publicity, and advertising.
What is the nature of marketing communication?
Marketing communication boils to one thing. It is about informing your target market and making them excited about what you have to offer. Potential buyers may never hear of your services or products without marketing communication. This could lead to lost sales and reduced profits.

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