Essays on Analytics

As anyone familiar with Google Analytics knows, the platform has kept its keyword data hidden for some time. A number of years ago, it was possible to understand the exact words users searched to find your site, but in 2011, Google began witholding that information, and much …

Water is the most refreshing drink in the world, and probably the cheapest. People drink water because it’s easy to achieve and cost barely anything. Lemon is one of the worse kinds of grapefruit people eat or doesn’t eat at all. It taste extremely sour …

The near future of artificial intelligence (AI) won’t be defined by ushering in a race of sentient machines. While we’re inching closer to the goal of, the next era of AI will be more about imbuing the software and applications we use every day with …

Businesses are moving beyond a transactional model for their brands. Today’s consumers aren’t looking for a product only — they want an emotional connection with the brand. The previous generation may have purchased something based on a fancy box or a slick sales pitch, but …

How can you be sure your content is worth the time and money you're investing in creation and marketing? Your epic content and high traffic counts should feed your company's bank account, not drain it. Auditing the return on investment (ROI) of your blog posts and …

Global companies have been warming up to the startup space in India in search of disruptive ideas and technology. Charting a similar path, Swiss Reinsurance Co Ltd, generally known as Swiss Re, a Zurich-based reinsurance company launched the first-ever corporate InsurTech accelerator to help startups …

CTPL will offer event planning for corporations. CTPL will be specializing in training/ leadership retreats, team building skill retreats and product launch events. CTPL will begin making a profit after month 10, and will grow steadily each consecutive month. CTPL start-up costs will include all …

You and your long-suffering team have spent months, maybe years, locked away in your batcave developing your new product or service. You have consumed an unhealthy amount of coffee and invested your blood, sweat and tears into this project. And finally, you've reached the stage where you are …

She may have told only her partner and her parents, but data collected by could predict a female employee’s pregnancy before she has announced the news to her co-workers. The San Francisco-based company will make this determination by looking at a woman’s age, the ZIP …

Characteristics of digital media that support eBay is storage. Data is one of the most important assets to any business same goes to storage that eBay needs to save their customer data. If they lack of storage they will face the problems such as lost …

Whenever an existing technology tool suddenly becomes more accessible to a greater number of people, it is  said that it has been “democratized.” In recent years, the ability to immediately access vast amounts of digitally available on-demand business information (often via mobile means) has truly …

Almost every organization, be it a corporation, non-profit or government strives to be more effective and more efficient. Organizations often make important strategic and operational decisions based on how different alternatives will increase or decrease efficiency or effectiveness. But many organizations and managers struggle to …

Raising funds at a time when startups are facing greater scrutiny over valuations is something of an achievement of its own. Let’s find out which of these startups made it big and are flourishing despite the investment draught.Romulus Capital Raises FundsUS-based early stage VC firm …

The following excerpt is from Wendy Keller’s book . Buy it now from  |  |Did you like math in school? I didn’t, but I sure do like it now. As entrepreneurs, how much you bring in (gross profit) gets reduced by what it costs you to attract that …

COURSEWORK BRIEF This coursework is worth 60% of the total module marks available for this module. This is an individual piece of work. You have been asked to review and propose a course of action for a large online retailer (www. argos. co. uk) as …

New startups form limited liability companies (LLCs) and raise funding every day. Each startup needs a laundry list of technology to get up and running in a modern office setting. Luckily, we test plenty of new hardware, software and services in the PCMag Labs each month to …

Introduction ERP system is an integrated information system to support the business within different organizational parts of an enterprise. The leading global providers are SAP, Oracle, and Microsoft. ERP packages are designed to be customizable to concrete needs of an organization and to its legacy …

The oil and gas industry can be a volatile and unpredictable marketplace. However, this sector plays a fundamental role in global commerce, and if it is not running efficiently, the effects ripple throughout our economy.There's good reason why: Demand and consumption have been over the past …

The 2016 NFL regular season kicked off recently and in true sports fashion the bars are packed again on Sunday, Fan Duel commercials are playing every 15 minutes, and one analytics firm is using data to predict the outcome of NFL matchups with 80 per …

The Need: The amount of data being generated globally increases by 40 percent a year, according to the McKinsey Global Institute, the consulting firm’s research arm. Gartner predicts that data will grow 800 percent over the next five years and 80 percent of the data …

Long gone are the scary days of Reefer Madness and an insurmountable societal fear of cannabis. CNN's Sanjay Gupta recently  a 70-year myth about the enigmatic herb, confirming its medicinal properties. This, while some states are legalizing the herb's recreational use, and even more states already …

Dynamic pricing (yield management or revenue management) is a price discriminating method where customers are divided into two or more groups, and each group is charged a different price for goods or services are similar. Resources prices are adapted according to the demand function and …

As technology and business advance, the world feels like a smaller place. Today’s recruiters need to be global agents in sourcing, assessing, and securing top talent from multiple countries and regions. Macro and micro shifts in recruiting require talent acquisition (TA) professionals to expand their …

Determine the benefits of data mining to the businesses when employing Predictive analytics to understand the behavior of customers Predictive analytics is business intelligence technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of …

The finance department provided a wide range of financial services to them. * The forecasting & analytics department was merged with the finance department. * Recruitment in the finance department were higher than the other departments, which consisted of Mamba’s from good B- schools in …

Category Management is the concept under retail management where in it is described as being the tool for managing the operations of the retail formats. Category management is considered to be an organizational approach under which the management of the retail establishment is broken and …

Social media is here to stay in the marketing world and, by all accounts, it will only further penetrate all aspects of life and work. As we enter 2016, many social-media experts are already forecasting the direction of social media in the new year.To be prepared, it’s …

Assumption: In what way they play a role in libraries and in what way they play the role in libraries-and in what way it is not like them. The current measure of digital libraries is in large measure which is derived of idealization of libraries,which …

The growing complexity of the business world has created the increasing need for analytics; “according to a 2009 BusinessWeek Research Services survey, 83% of C-level executives agreed that the importance of using the information to run their businesses has never been greater”(Haag, Cummings, 2012). The …

Ever wonder why social media and blogging are so addictive? We love the feedback. The gratification that comes from knowing we actually did something right — something that caused another person to react in a meaningful way. Even if it’s just a like or a …