Essays on Microeconomics

Essays on Microeconomics

We have gathered for you essays on Microeconomics in one place to help you quickly and accurately complete your assignment from college! Check out our Microeconomics essay samples and you will surely find the one that suits you!

We've found 1635 essays on Microeconomics

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Impact of Sales Promotion on Sales Volume, in Unilever (Nig.) Plc

Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC Introduction For years, most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication, companies depend on expertise of advertising agencies. …

AdvertisingMicroeconomicsSalesUnilever
306 views
Words 1137
Pages 5
Nestle Distribution Channel

 Introduction: Success toady in the competitive world has become very difficult. This is because it does not solely depend on basic factors but on all the factors related to the organisation. Earlier it was possible for an organisation to dominate in the market but today …

MicroeconomicsNestleRetailSales
129 views
Words 2045
Pages 9
In Praise of Margins

In the essay “In Praise of Margins” Ian Fraizer upholds the importance of margins as “a higher sort of unpurpose” (Fraizer 45) defined by his time in “the woods” (44). Fraizer and his friends spent most of their time in their margins also known as …

EconomicsMicroeconomicsPhilosophy
105 views
Words 639
Pages 3
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Pros and Cons: Sales Promotion

Point of purchase displays, raffles, and rewards are considered as sales promotion. Most of the companies are doing this kind of strategy in order to create consumers’ demand. This kind of technique can be directed to consumers or retailers of the product. Apparently, this strategy …

MicroeconomicsSales
105 views
Words 669
Pages 3
Example of Perfect Competition in the Philippines

Any study of economics has to begin with an understanding of the basic market structure of the country. An economy is made up of producers of goods and services, of traders who make these goods and services available in the market, of consumers who buy …

CompetitionMicroeconomicsMonopolyPerfect Competition
103 views
Words 1963
Pages 8
Nike Product Life Cycle

Product Life Cycle of Nike Product: Removable Massaging Insole for Athletic Shoes The process of identifying a product’s life cycle primarily includes four chief junctures which determine its progression, the first of which is the introduction stage. During the introduction stage of the removable massaging …

AdvertisingLIFEMicroeconomicsProduct
61 views
Words 945
Pages 4
Samsung Distribution Channel

Samsung marketing strategy in China Nowadays, China’s communication industry is developing rapidly, and China has become the biggest mobile phone market all over the world. There are many international renowned mobile phone manufactures and local producers in this market and these companies are competing fiercely …

MicroeconomicsSamsung
57 views
Words 1057
Pages 5
Marketing Analysis of Watsons

Watsons in Singapore spans health & beauty chains, perfumeries & cosmetics, grocery, pharmacy, wine and duty-free. Watson’s target customers are located in the spending power (two thousand and five more in monthly income) to accept new things but also the middle class (age 18-40 years). …

MarketingMicroeconomicsShopping
55 views
Words 971
Pages 4
Amazon’s Resources and Strategic Capabilities

In order to accomplish their company goal -to become the world’s largest online retail store”-, it versified its operation to include the retailing of toys, electronics, music, and other consumer goods. Through this paper, we first aim to analyses the internal capabilities of Amazon as …

AmazonMicroeconomics
54 views
Words 2452
Pages 10
Porters 5 Forces of the Retail Industry

Porters Five Forces of the Retail Industry I. Supplier Power The bargaining power of Suppliers is relatively low. There is a high competition between suppliers which means that their ability to raise prices or reduce quantity is very low. Suppliers include both domestic and international …

IndustriesMicroeconomicsRetail
51 views
Words 488
Pages 2
Adidas’ Globalization Strategies

Adidas was a global organization, so it implemented the concept of “global brand, local touch” to achieve its target in the competitive market. First, Adidas applied the strategies that anticipating and fulfilling consumer desires to build powerful brands, so that a lot of people know …

AdidasGlobalizationMicroeconomics
47 views
Words 244
Pages 1
Tide Target Market and detergent competitors

Procter & Gamble (P&G) and its competitors package laundry detergents in various sizes and packaging alternatives. Tide® liquid laundry detergent is available in sizes ranging from 40 ounces (25 loads) to 150 ounces (96 loads). Current packaging requires lifting and pouring from bottles weighing over …

DetergentMicroeconomicsTarget Market
41 views
Words 1412
Pages 6
Segmentation, Target Market Selection and Positioning Practice in Automotive Industry

SEGMENTATION, TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management| | CONTENTS GENERAL INFORMATION2 OVERVIEW OF THE INDUSTRY2 PROCESS OF SEGMENTATION6 Demographic Features7 Age Factor7 Gender Factor7 Income Factor8 CHOICE OF TARGET MARKET9 Five Patterns of Target Market Selection9 Single-Segment Concentration9 …

Automotive IndustryMicroeconomicsTarget Market
39 views
Words 3204
Pages 13
Advertising Is a Wasteful Expenditure or an Investment

There has been a constant debate about “advertising” that whether it is a useful or wasteful expenditure of resources. Advertising plays a crucial role in today’s world where there are so many brands vying for the customer’s attention. If not advertising, how else would you …

AdvertisingMicroeconomics
39 views
Words 334
Pages 2
Marketing Plan For Chow King Brand

Chocking October 2010 – December 2012-2013 until 2014 forecast Define strategic directions. Develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to grow the business in a given territory and/or region. Craft and execute competitive and breakthrough sales strategies that will promote …

Marketing PlanMicroeconomics
39 views
Words 596
Pages 3
Bakery Industry Analysis Porters

Bakery Industry Analysis Porter’s Five Forces analysis is useful when trying to understand the competitive environment facing a backers industry. It involves looking at internal competition, barriers to entry, the profit-appropriating power of both buyers and sellers, as well as substitutes to the goods produced. …

IndustriesMicroeconomicsSupermarket
37 views
Words 456
Pages 2
Checkers Marketing assignment

Its slogan is “Better and Better” which lets us know a bit of brand identity and strategy in its relentless effort to improve the various levels as confirmed on the official website of the brand available on the world wide web that says us: That …

AdvertisingMarketingMicroeconomics
37 views
Words 2597
Pages 11
Nike’s Market Positioning Strategies

Through Nike’s years of existence in the business, it has gained much of the American athletic gear and apparel market with 40% as well as 34% of the worldwide market. The company positioned itself as a high-end athletic lifestyle company which made impact to a …

MarketMicroeconomics
36 views
Words 492
Pages 2
Marketing Plan: Maybelline’s New Perfume

Abstract L’Oreal’s Maybelline, a global, mass market cosmetic manufacturer, has decided to develop and market a new fragrance for women. This report includes research, analysis and evaluation of the market environment for female fragrances. Furthermore, it outlines a marketing strategy for the new product which …

Marketing PlanMicroeconomics
35 views
Words 4540
Pages 19
Under Armour’s Distribution Strategy

Essay on Under Armour’s Distribution Strategy Under Armor (UA) was founded by American ex- football player Kevin Plank in 1996 Its headquarters are in Baltimore, Maryland. Plank started the business in his grandmother’s basement. The word of mouth publicity brought revenue and ultimately in two …

MicroeconomicsRetailStrategy
35 views
Words 890
Pages 4
Avon Case Study

Avon Products, Inc. (Avon) is based in New York. The firm engages in the manufacture and marketing of beauty and complimentary products primarily in North America, Latin America, Europe, and Asia Pacific. Avon’s products are classified into three product categories: Beauty, Beauty Plus, and Beyond …

AdvertisingCase StudyE-commerceMicroeconomics
34 views
Words 82
Pages 1
Marketing of Petronas

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer …

AdvertisingMarketingMicroeconomics
34 views
Words 848
Pages 4
Adidas Company Swot Analysis

1. Company History Introduction The adidas Group strives to be the global leader in the sporting good s industry with sports brands built on a passion for sports and a spo rting lifestyle. We are consumer focused. That means we continuously improve the quality, look, …

AdidasMicroeconomicsOligopoly
33 views
Words 98
Pages 1
The Role of Financial Institutions and Markets

Technology, globalization, competition, and deregulation all have contributed to the revolution of worldwide financial markets and the creation of an efficient, internationally linked market. However, these developments have created potential problems (Brigham 1995: 111). As the worldwide financial crisis, which started in the early summer …

Financial MarketsInvestmentMicroeconomicsMoney
32 views
Words 100
Pages 1
Micro-Economic Impacts on Tesco Plc

In this essay we are going to evaluate the micro economic factors on the activities and performance of Tesco. Tesco Plc (2011) states, that the retail industry is a highly competitive environment. Tesco competes with a wide variety of retailers of varying sizes and faces …

MicroeconomicsRetailSalesTesco
32 views
Words 85
Pages 1
Unilever Product Life Cycle

Introduction William Hesketh Lever founded lever Brothers in 1885. In the beginning as soap manufacturer but later diversified in to food and personal care products. Unilever’s corporate centers are London and Rotterdam. Walls’ Introduction Walls introduced in Pakistan in 1997-98. The product line consists from …

LIFEMicroeconomicsProductSales
32 views
Words 2380
Pages 10
Essay on Logistic management

Essay on Logistic management – Executive summary Supply Chain Management and Logistics Management have become as important for firms as their core activities. In a world of ever more demanding customers and global economy, competition is cut throat and firms have no choice but to …

ManagementMicroeconomics
32 views
Words 113
Pages 1
Essay On Promotional Strategy

Promotion is a very important part of doing business in tourism and recreation industries. It helps the customers get information that will influence them positively and encourage them to use the services. Promotion involves careful planning in order to achieve the company’s goals (Tapan 2007 …

AdvertisingMicroeconomicsStrategy
32 views
Words 1113
Pages 5
Competition Between Local and Foreign Products

One of the fastest-growing countries in the East. This results from unavoidable phenomena of globalization that bring together global companies becoming one market including in Malaysia. Consumers are presented with a variety of international brands such as Apple, Mercedes-Benz, and Role watches. Therefore, it increases …

BusinessCompetitionMicroeconomicsProductTax
31 views
Words 951
Pages 4
Turnaround Time In Logistics

Abstract: The study consists of a Fast Moving Consumer Goods (FMCG) beverage company wherein a portion of supply chain which deals with out-bound logistics is taken for improvement in order to reduce its logistics cost by using CPM method. Logistics is a major portion of …

MicroeconomicsTime
31 views
Words 2296
Pages 10

Find extra essay topics on Essays on Microeconomics by our writers.

Microeconomics is a branch of mainstream economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms.
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Topics

Common topics are supply and demand, elasticity, opportunity cost, market equilibrium, forms of competition, and profit maximization. Microeconomics should not be confused with macroeconomics, which is the study of economy-wide things such as growth, inflation, and unemployment.


Focus

Microeconomics focuses on supply and demand and other forces that determine price levels in the economy. It takes a bottom-up approach to analyzing the economy. In other words, microeconomics tries to understand human choices, decisions, and the allocation of resources.


Principles

Microeconomics uses a set of fundamental principles to make predictions about how individuals behave in certain situations involving economic or financial transactions. These principles include the law of supply and demand, opportunity costs, and utility maximization. Microeconomics also applies to businesses.


Microeconomics books

  • Principles of Macroeconomics
  • Microeconomic theory
  • The Cartoon Introduct...
  • Intermediate Microeconomics: With Cal...
  • Microeconomic Theory: Basic Pri...

FAQ

What did you learn in microeconomics?
Microeconomics is a study of human action or interaction. ... At its core, microeconomics revolves around human choices and incentives. Most people learn about microeconomics via the study of money prices, scarce resources and the supply-demand of goods or services.

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