Essays on Microeconomics

Essays on Microeconomics

We have gathered for you essays on Microeconomics in one place to help you quickly and accurately complete your assignment from college! Check out our Microeconomics essay samples and you will surely find the one that suits you!

We've found 5688 essays on Microeconomics

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Impact of Sales Promotion on Sales Volume, in Unilever (Nig.) Plc

Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC Introduction For years, most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication, companies depend on expertise of advertising agencies. …

Words 1137
Pages 5
Nestle Distribution Channel

 Introduction: Success toady in the competitive world has become very difficult. This is because it does not solely depend on basic factors but on all the factors related to the organisation. Earlier it was possible for an organisation to dominate in the market but today …

Words 2045
Pages 8
Marketing Analysis of Watsons

Watsons in Singapore spans health & beauty chains, perfumeries & cosmetics, grocery, pharmacy, wine and duty-free. Watson’s target customers are located in the spending power (two thousand and five more in monthly income) to accept new things but also the middle class (age 18-40 years). …

Words 971
Pages 4
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Example of Perfect Competition in the Philippines

Any study of economics has to begin with an understanding of the basic market structure of the country. An economy is made up of producers of goods and services, of traders who make these goods and services available in the market, of consumers who buy …

CompetitionMicroeconomicsMonopolyPerfect Competition
Words 1963
Pages 8
Critical Success Factors of Woolorths

Although has not become the big four retailer, Woolworths continues exhibiting attractive performance in Australia retailing industry. The success of Woolworths is due to several factors as following: Maintaining The Strengths of Main Chain Supply chain is important success factor in retailing industry. For this …

Words 571
Pages 3
Amazon’s Resources and Strategic Capabilities

In order to accomplish their company goal -to become the world’s largest online retail store”-, it versified its operation to include the retailing of toys, electronics, music, and other consumer goods. Through this paper, we first aim to analyses the internal capabilities of Amazon as …

Words 2452
Pages 9
Samsung Distribution Channel

Samsung marketing strategy in China Nowadays, China’s communication industry is developing rapidly, and China has become the biggest mobile phone market all over the world. There are many international renowned mobile phone manufactures and local producers in this market and these companies are competing fiercely …

Words 1057
Pages 4
Nike Product Life Cycle

Product Life Cycle of Nike Product: Removable Massaging Insole for Athletic Shoes The process of identifying a product’s life cycle primarily includes four chief junctures which determine its progression, the first of which is the introduction stage. During the introduction stage of the removable massaging …

Words 945
Pages 4
Branding: Marketing and Answer

Chapter-9: MCQ’s and short questions: 1. _____ is endowing products and services with the power of a brand. Your Answer:| Branding | 2. _____ is the added value endowed to products and services. Your Answer:| Brand equity | 3. ______ are those trademarked devices that …

Words 2702
Pages 10
Bakery Industry Analysis Porters

Bakery Industry Analysis Porter’s Five Forces analysis is useful when trying to understand the competitive environment facing a backers industry. It involves looking at internal competition, barriers to entry, the profit-appropriating power of both buyers and sellers, as well as substitutes to the goods produced. …

Words 456
Pages 2
Competition Between Local and Foreign Products

One of the fastest-growing countries in the East. This results from unavoidable phenomena of globalization that bring together global companies becoming one market including in Malaysia. Consumers are presented with a variety of international brands such as Apple, Mercedes-Benz, and Role watches. Therefore, it increases …

Words 951
Pages 4
Porters 5 Forces of the Retail Industry

Porters Five Forces of the Retail Industry I. Supplier Power The bargaining power of Suppliers is relatively low. There is a high competition between suppliers which means that their ability to raise prices or reduce quantity is very low. Suppliers include both domestic and international …

Words 488
Pages 2
Marketing Plan For Chow King Brand

Chocking October 2010 – December 2012-2013 until 2014 forecast Define strategic directions. Develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to grow the business in a given territory and/or region. Craft and execute competitive and breakthrough sales strategies that will promote …

Marketing PlanMicroeconomics
Words 596
Pages 3
Tide Target Market and detergent competitors

Procter & Gamble (P&G) and its competitors package laundry detergents in various sizes and packaging alternatives. Tide® liquid laundry detergent is available in sizes ranging from 40 ounces (25 loads) to 150 ounces (96 loads). Current packaging requires lifting and pouring from bottles weighing over …

DetergentMicroeconomicsTarget Market
Words 1412
Pages 6
Marketing Plan For Chooks-to-go

Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc., a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premise consumption, and is the largest roasted chicken retail business in the country. Chooks-to-Go currently has close …

Marketing PlanMicroeconomics
Words 170
Pages 1
Old Town White Coffe Marketing

Introduction Old Town White Coffee, founded in 1999, made history when the company became the first, the pioneer white coffee producer to manufacture and launch the famous Malaysia Ipoh White coffee as a 3in1 instant Blend. Old town White Coffee 3in1 classic together with the …

Words 989
Pages 4
Public, Private and Mixed Goods

Goods are tangiable items which satisfy human wants and needs. Humans find them important and desirable so they make efforts to acquire them. In modern economies goods are classified into three main categories namely, pure private goods pure public goods mixed(quasi/public) goods and they are …

Words 1153
Pages 5
Adidas’ Globalization Strategies

Adidas was a global organization, so it implemented the concept of “global brand, local touch” to achieve its target in the competitive market. First, Adidas applied the strategies that anticipating and fulfilling consumer desires to build powerful brands, so that a lot of people know …

Words 244
Pages 1
Sustainability of H;M in Competitive Apparel Market

Managing Customers and Markets Sustainability of H&M in Competitive Apparel Market With an ever-increasing numbers of competitors gaining traction globally and more big retailers stepping into the low-cost fast-fashion industry, H&M has encountered difficulties in prolonging its competitiveness to retain consumers and surviving in the …

Words 3866
Pages 15
Under Armour’s Distribution Strategy

Essay on Under Armour’s Distribution Strategy Under Armor (UA) was founded by American ex- football player Kevin Plank in 1996 Its headquarters are in Baltimore, Maryland. Plank started the business in his grandmother’s basement. The word of mouth publicity brought revenue and ultimately in two …

Words 890
Pages 4
Macro and Micro Environments: Automotive Industry

Taken from: (Howes 1993) Motor vehicle production has increased exponentially over the past century, and there is an apparent global demand for these products. From the chart (figure 1), demand is growing significantly all over the world, but the United States market is the fickle. …

Automotive IndustryEnvironmentMacroeconomicsMicroeconomicsPetroleum
Words 1374
Pages 5
Five Forces Analysis: Adidas

Five Forces Analysis Intensity of Competitive Rivalry There are several firms fiercely competing Adidas for more market share, including Nike, Puma, Reebok and Umbro to name a few. Adidas must ensure that their goods are of a high quality and at a reasonable price in …

Words 533
Pages 2
Five Forces Analysis In The Pc Industry

Rivalry: (High) There are five biggest PC manufacturers-Hewlett Packard, Dell, Lenovo and Acer and apple. None of them dominates the market. Therefore, the PC industry is not highly concentrated. The PC manufacturers focus on the reduction of cost rather than differentiations of the products. By …

Words 90
Pages 1
Marketing Analysis of Li-Ning

LI-NING limited company was found in 1980. At the beginning of its establishment, it cooperated with Olympic team of China to push the development of sports goods. At the same time, LI-NING spared no effort to sponsor all kinds of matches. In 1995, it became …

Words 4448
Pages 17
Turnaround Time In Logistics

Abstract: The study consists of a Fast Moving Consumer Goods (FMCG) beverage company wherein a portion of supply chain which deals with out-bound logistics is taken for improvement in order to reduce its logistics cost by using CPM method. Logistics is a major portion of …

Words 2296
Pages 9
Government Can Sometimes Improve Market Outcomes

Government’s involvement in the market can sometimes improve market outcomes because the invisible hand on its own may fail to allocate the resources efficiently. The government may intervene to promote efficiency and equity. The market on its own may cause market failure through externalities and …

Words 447
Pages 2
Marketing Plan: Maybelline’s New Perfume

Abstract L’Oreal’s Maybelline, a global, mass market cosmetic manufacturer, has decided to develop and market a new fragrance for women. This report includes research, analysis and evaluation of the market environment for female fragrances. Furthermore, it outlines a marketing strategy for the new product which …

Marketing PlanMicroeconomics
Words 4540
Pages 17
Marketing and IKEA Product

1. What are some of the things IKEA is doing right to reach consumers in different markets? What else could it be doing? A: IKEA is a global brand with thousands of stores around the world. It is successful because it provides unique value proposition …

Words 104
Pages 1
Nike’s Market Positioning Strategies

Through Nike’s years of existence in the business, it has gained much of the American athletic gear and apparel market with 40% as well as 34% of the worldwide market. The company positioned itself as a high-end athletic lifestyle company which made impact to a …

Words 492
Pages 2
Marketing of Petronas

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer …

Words 848
Pages 4
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Find extra essay topics on Essays on Microeconomics by our writers.

Microeconomics is a branch of mainstream economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms.


Common topics are supply and demand, elasticity, opportunity cost, market equilibrium, forms of competition, and profit maximization. Microeconomics should not be confused with macroeconomics, which is the study of economy-wide things such as growth, inflation, and unemployment.


Microeconomics focuses on supply and demand and other forces that determine price levels in the economy. It takes a bottom-up approach to analyzing the economy. In other words, microeconomics tries to understand human choices, decisions, and the allocation of resources.


Microeconomics uses a set of fundamental principles to make predictions about how individuals behave in certain situations involving economic or financial transactions. These principles include the law of supply and demand, opportunity costs, and utility maximization. Microeconomics also applies to businesses.

Microeconomics books

  • Principles of Macroeconomics
  • Microeconomic theory
  • The Cartoon Introduct...
  • Intermediate Microeconomics: With Cal...
  • Microeconomic Theory: Basic Pri...

Frequently asked questions

What is micro economics essay?
Micro economics is the study of how people use resources to produce goods and services. It focuses on the decisions that people make about what to produce, how to produce it, and how to distribute it. Micro economics also looks at the factors that affect the production and distribution of goods and services, such as the price of inputs and the demand for products.
How do you write a microeconomics essay?
When writing a microeconomics essay, you will want to focus on the economic concepts and theories that are relevant to your topic. You will want to make sure that your essay is well-organized and clearly written so that your reader can follow your argument. Make sure to support your claims with evidence from economic research and data.
What is the summary of microeconomics?
Microeconomics is the study of how individuals and firms make decisions regarding the allocation of scarce resources. It focuses on the behavior of small units, such as firms and households, and how they interact with each other in markets.Microeconomic analysis typically begins with the assumption of perfect competition, which is a model of the market in which there are many small buyers and sellers, and each has a relatively small impact on the market price. From there, microeconomics studies how market participants make decisions, how those decisions interact, and how markets function.The goal of microeconomics is to understand the behavior of economic agents and to use that knowledge to make better decisions. For example, microeconomic analysis can be used to understand how firms set prices, how consumers choose between different products, or how different market structures impact the efficiency of the market.
What is microeconomics in your own words?
Microeconomics is the study of how people use and exchange goods and services to satisfy their needs and wants. It focuses on the behavior of individual consumers and businesses, and how they interact in markets.Microeconomics examines the choices that people make to allocate their limited resources, and how these choices affect the prices of goods and services in the marketplace. It also looks at the factors that influence these choices, such as income, wealth, and tastes. Microeconomics is a important tool for understanding how the economy works, and how government policies can affect economic outcomes. It can also help businesses make better decisions about pricing, production, and other strategic decisions.

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