Essays on Adidas

Essays on Adidas

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We've found 289 essays on Adidas

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Marketing Segmentation of Adidas

Adidas is a major German sports apparel manufacturer, which was founded in 1948. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after Nike. The company’s clothing and shoe designs typically feature three parallel bars. The company …

Words 1382
Pages 6
Adidas’ Globalization Strategies

Adidas was a global organization, so it implemented the concept of “global brand, local touch” to achieve its target in the competitive market. First, Adidas applied the strategies that anticipating and fulfilling consumer desires to build powerful brands, so that a lot of people know …

Words 244
Pages 1
Five Forces Analysis: Adidas

Five Forces Analysis Intensity of Competitive Rivalry There are several firms fiercely competing Adidas for more market share, including Nike, Puma, Reebok and Umbro to name a few. Adidas must ensure that their goods are of a high quality and at a reasonable price in …

Words 533
Pages 2
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Case Study on Adidas Supply Chain

Adidas AG  is a German-based sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing …

AccountingAdidasCase Study
Words 7287
Pages 27
Corporate Business Strategy of Adidas

The corporate strategy of Adidas is to become the world leader in sporting goods manufacturing. Mission statement for Adidas The company’s mission statement is as follows; “The Adidas Group strives to be the leader in the sporting goods industry with sports brands built on a …

AdidasBusiness strategyStrategy
Words 672
Pages 3
Adidas Growth Strategies

Introduction This analysis is about the company adidas that belongs to the adidas Group. The adidas Group sells products under the brands adidas, Reebok and TaylorMade-adidas Golf. Adidas is on the market over 80 years and sells products for every kind of sports. The adidas …

AdidasGrowth Strategies
Words 2326
Pages 9
Nike vs. Adidas

Mitchell Earley Mr. Jackson ENGL 101 November 9, 2012 Nike vs. Adidas Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. Both Nike and Adidas offer people and athletes a broad selection of great apparel and …

Words 666
Pages 3
Nike and Adidas Compare and Contrast Essay

Both Nike and Adidas are sportswear companies whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sports industry. The purpose of this essay is to compare and contrast Nike and Adidas companies …

Words 432
Pages 2
Acquisition of Reebok by Adidas, M&A Deal in the Sports Industry

This report presents a brief summary of the M&A deal and the performance of the Adidas-Salmon Group and the Reebok International which are the top players after Nike, in sportswear market. Mergers and Acquisitions is an extreme matter of concern in the corporate world since …

Words 2287
Pages 9
Financial Report on Nike Inc and Adidas

Nike is a big industry and to take shares of this company and asset it into Zinc Finances would be very pricey but according to ratios worth it. Here I would look at Nike Inc’s total finances and compare it with Adidas and possibly other …

Words 1635
Pages 6
Nike Creative Brief

Nike Creative Brief Key Fact:Nike is brand name that is well respected and has a long-standing history. The brand name Nike is almost synonymous with the word “sport” or the term “athlete. ” Problem Communications Must Overcome:Nike is the leader in Textile – Footwear and …

Words 333
Pages 2
Case Study – Nike: Spreading Out to Stay Together

Case Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is …

AdidasAdvertisingCase Study
Words 1325
Pages 5
Adidas Motivation

An employer of choice Rewarding employees Performance-driven remuneration system We are committed to rewarding our employees with compensation and benefit programmes that are competitive in the marketplace. The cornerstone of our rewards programme is our Global Salary Management System which is used as a basis …

Words 241
Pages 1
Adidas Case Analysis

Adidas went through a stage of restructuring when the company’s corporate strategy needed to be revamped. Before 2009, adidas focused on making acquisitions that would ultimately lead to overtaking Nike as the leader of the global sporting goods industry. In 2009, adidas restructured the corporate …

Words 757
Pages 3
Job Satisfaction of Employees

There are two types of data collection method use in my project report. Primary data Secondary data. In primary data the employees were approached directly to know their interest in the job and the satisfaction level being derived by them. Secondary data collection method was …

AdidasJob SatisfactionMotivationWork
Words 3766
Pages 14
Marketing Strategy – Adidas

Product The group has maintained a culture of providing high quality products aimed at providing the best value to the costumer. The products portfolio is continuously enhanced through creations and innovations throughout the companies various categories. This is pursued in order to cater to the …

Words 103
Pages 1
Analysis of Adidas

Political factors: Political stability is an important factor in any country for Adidas. Political and regulatory risks include potential losses from expropriation, nationalization, civil unrest, terrorism, and significant changes to trade policies. In particular, the Adidas Group faces risks arising from sudden increases in import …

Words 69
Pages 1
Adidas Company Swot Analysis

1. Company History Introduction The adidas Group strives to be the global leader in the sporting good s industry with sports brands built on a passion for sports and a spo rting lifestyle. We are consumer focused. That means we continuously improve the quality, look, …

Words 96
Pages 1
The Manufacturing Practices of the Footwear Industry: Nike vs. the Competition

The Manufacturing Practices of the Footwear Industry: Nike vs. the Competition Steven Van Dusen The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, …

Words 1711
Pages 7
Vrio of Adidas

Company Wildberries – it is a large online store of fashion apparel, shoes and accessories, which has existed for more than 7 years. I chose this site because I had previously used the services of this website. Products in this online store are divided into …

Words 678
Pages 3
Annual Report Analysis for Adidas

Introduction Adidas is a name brand that most people know about. Have you ever wondered though, what goes on behind the scenes? Well, that is what is going to be discussed in this paper. Some of the main ideas we are going to look are …

AdidasAnnual Report
Words 905
Pages 4
ADIDAS Group’s commitment to ethical working conditions and stakeholder education programs

Principles of Management Corporate Social Responsibility ADIDAS Group is so well-known in the world that there is a huge pressure from stakeholders to ensure that all employees and their companies have the same ethics and working conditions, properly licensed and operating. To meet the demands …

Words 589
Pages 3
Adidas Promotional Campaign

The purpose of this case assignment is to evaluate Adidas’ new promotional campaign and identify the key factors affecting its success. Promotion serves as one of the fundamental tenets in marketing mix. Promotion is the communication of information by a seller to influence the attitudes …

Words 614
Pages 3
Five Force Model For Woodland

Nike Brief History Nike has one mission statement: To carry out the legacy of innovative thinking left by the founding members by developing products that enable athletes of all abilities to maximize their potential while beating competition and creating value for shareholders. Nikes headquarters are …

Words 72
Pages 1
An Analysis of an Organization

According to IBISWorld (2008), the US footwear industry is being dominated by Nike, Inc. , Adidas AG, Jones Apparel Group, Inc. , and The Timberland Company. At the start, Adidas was the leading footwear brand especially when it comes to soccer and tennis shoes, however, …

Words 3023
Pages 11
Supply Chain of Adidas

The adidas Group has outsourced most of its production. We work with more than 1,200 independent factories from around the world that manufacture our products in 63 countries. The most dominant sourcing locations are: China, India, Indonesia and Vietnam. Our supply chain is global and …

Words 76
Pages 1
Advert analysis – Adidas

The adidas advert is based around a football theme and is advertising no particular product; it is advertising the brand name itself. Because adidas is a global brand then its adverts have to be global to, otherwise adidas would have to make a different advert …

Words 843
Pages 4
Marketing and Adidas

Page 1: Introduction Since it was established in Germany in 1949, by Adolf Dassler, adidas has been synonymous with the sporting industry. Today, adidas is a global public company and is one of the largest sports brands in the world. It is a household brand …

Words 1440
Pages 6
Adidas Marketing Plan

Adidas is the number two sporting goods maker in the world, second to Nike. The company has long focused on being the footwear for sports and high performance. The company has three components: Adidas, Reebok, newly acquired in 2006, and TaylorMade, well known on the …

AdidasAdvertisingMarketing Plan
Words 847
Pages 4
Swot Analysis Of Adidas

The sports apparel industry has been Nines market. Over the past years Nikkei has gain a competitor in Aids. Aids is a growing company because it changed its strategy to deal with every major sport and not Just tennis and soccer and the European market. …

AdidasSwot Analysis
Words 453
Pages 2
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Find extra essay topics on Essays on Adidas by our writers.

Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.

August 18, 1949, Herzogenaurach, Germany


Herzogenaurach, Germany


Kasper Rørsted (Oct 1, 2016–)


Adolf Dassler


21.92 billion EUR (2018)


People also search for

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Frequently asked questions

What is Adidas summary?
Adidas is a German multinational corporation that designs and manufactures sports clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. The company is a component of the Euro Stoxx 50 stock market index. Adidas was founded by Adolf Adi" Dassler in his mother's house in Herzogenaurach, Germany, in 1924. He was supported by his brother Rudolf "Rudi" Dassler, who established Puma, which quickly became Adidas's business rival. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo."
What made Adidas successful?
Adidas was successful for a variety of reasons. First, the company had a strong focus on product innovation and quality. This allowed them to produce high-quality products that customers were willing to pay for.Second, Adidas was very good at marketing and branding. They created a strong brand that was recognized around the world.Third, Adidas had a strong distribution network. They were able to get their products into stores in many countries.Fourth, Adidas had a good financial position. They had the resources to invest in new products and marketing campaigns.
What was the inspiration for Adidas?
Adidas was founded by Adolf Adi" Dassler in his mother's house in Herzogenaurach, Germany, in 1948. The company was originally named "Dassler Brothers Shoe Factory" and produced sports shoes for a variety of different sports. In 1949, the company produced its first football boot, which was made of leather and had metal studs on the bottom to provide traction on the pitch. The boot was so successful that Dassler decided to focus the company's efforts on producing football products.The company's name was changed to "Adidas" in 1949, and the now-famous three-stripe logo was introduced in 1952. The company continued to grow in the following decades, sponsoring some of the biggest names in sports, including Jesse Owens, Muhammad Ali, and Pelé. Today, Adidas is one of the leading sports brands in the world, with products for a wide range of sports and athletes."
What is the main activity of Adidas?
Adidas is a sportswear company that designs, manufactures, and markets shoes, clothing, and accessories. The company is headquartered in Herzogenaurach, Germany. Adidas is the largest sportswear manufacturer in Europe and the second largest in the world.

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