Essays on Sony

Essays on Sony

Feeling stuck when writing an essay on Sony? If you are unable to get started on your task and need some inspiration, then you are in the right place. Sony essays require a range of skills including understanding, interpretation and analysis, planning, research and writing. To write an effective essay on Sony, you need to examine the question, understand its focus and needs, obtain information and evidence through research, then build a clear and organized answer. Browse our samples and select the most compelling topic as an example for your own!

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We've found 73 essays on Sony

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Sony: Business Details, Marketing Strategies And Analysis

Company information: Company name     Sony Corp. (Sony Kabushiki Kaisha) Sector                      Conglomerate (consumer electronics, semiconductors, video games, computer hardaware etc.) Founded                 07.05. 1946 (Tokyo, Japan) Founder(s)      …

Words 59
Pages 1
Sony and features of Japanese R&D Management

Communication between R&D and other departments is essential to encourage information flows, understanding of particular positions, provide feedback and evaluate R&D projects. Unreasonable projects to be cut in early stage is crucial and wide feedback is of help. Support for development around other departments is …

Words 566
Pages 3
Sony PESTLE Analysis

Introduction: This course work is to evaluate the different factors affecting the international business. Such as political, social, economical, and technological. You will see all these factors to be discussed in a chosen company and it also contains supply chain with logistic process of the …

E-commercePestle AnalysisSony
Words 1811
Pages 8
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Effects of technology change on Sony Corp

Introduction Sony Corporation is one of the world’s top electronic company, based in Tokyo Japan. Sony came in to existence in 1946 and since then well known for its quality products. The main products of the company are Audio: Home audio, portable audio, etc. Video: …

Effects of TechnologySony
Words 2108
Pages 9
Blu-ray strategy

“Are you ready to go blu” runs the Sony campaign for Blu-ray discs. The Blu-ray Disc Association (BDA) developed the Blu-ray technology in the year 2000. “The Blu-ray disc is a next generation optical disc format that enables the ultimate high-def entertainment experience” – this …

Words 1183
Pages 5
Barco Projection Systems

All current BPS development projects should be put on hold to facilitate the January launch of the BG800 at the 1999 Infocomm Trade show. The BG800 should replace the BG400 and should be priced between 800,000Bfr and 100,000Bfr. A lower specification model (The BG700) should …

Words 887
Pages 4
A Harvard Business School Case

Sales and Distribution Strategy 6 4. Appendix 7 1. External Situation Analysis 1. Nine Market The projector market is segmented in 3 main areas with predicted growths according to the table 1 and figure 1 showing the video segment becoming a commodity, the data segment …

Words 1080
Pages 5
U.S digital music player industry

INTRODUCTION MP3, an obscure compression format that has the music industry shaking in its gold-studded boots, is surely one of the Web’s most unlikely heroes. It all started in the mid-1980s, at the Fraunhofer institute in Erlangen, Germany, which began work on a high quality, …

Words 95
Pages 1
Lead Respect-Innovation-Teamwork and Dedication

1. Your using the Internet Internet has long been said to create life-changing impacts on the whole world. And I’m no exception as this worldwide network is an indispensable part of my daily life. First, it opens the global media and communication for me. Currently …

InternetSonyTeam Work
Words 1218
Pages 5
SWOT of Sony

Strengths Sony Company contains goods that show off of a extremely dominant sell. This include a standing intended for assessment of cash, expediency and a broad diversity of goods Sony Company contain grown-up considerably in excess of the years, and contain practiced worldwide development. Sony …

SonySwot Analysis
Words 406
Pages 2
Subsidiary: Sony Corporation of America

Sony Corporation of America, a subsidiary of Sony Corporation of Japan, concentrates on producing electronic products from gaming consoles to laptops and digital cameras in the domestic market of United States. As a subsidiary of Sony Corporation of Japan, Sony Corporation of America is being …

Words 627
Pages 3
Sony SWOT Analysis

Strengths This diversification helps to minimize the impact of adverse conditions that may arise in any one geographic region. Excellent technology and a rich heritage of technological expertise The cutting-edge co-developer of the CD, the DVD and the Blue-ray Disc format, Sony continues to break …

SonySwot Analysis
Words 745
Pages 3
Sony Financial Report

Introduction Sony Corporation (Sony), a leading manufacturer of consumer goods, was founded in May 1946 by Masaru Ibuka and Akio Morita. Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company), Sony continues to be the one of the most extensive entertainment companies – with interests …

Words 1643
Pages 7
Essay On Sony Corporation

Sony Corporation aims to create new value based on the linked concepts of “inspiration” and “shared experience” and to thus strengthen products and applications. However, after analyzing the relevant market of Consumer Discretionary, Sony financials, Sony’s future risk, Sony’s future growth and their competition, buying …

Words 779
Pages 4
Samsung vs Sony

Trying to break out onto the Asian economy sounds like its all sunshine and rainbows, with the high GDP growth, the booming economy and high young population numbers. But with all the different nationalities, societies, cultures and ethnic groups it may be one of the …

Words 104
Pages 1
My Favourite Brands

My favourite brands are: NOKIA: I am using NOKIA cell phone since last 6 years, still I don’t have any complaint about it, its battery life, reliability, and easy to use features are common in all the phones and its customer related services like once …

Words 305
Pages 2
Shortly about Sony

Company information Sony Company was founded in 1946 in Tokyo physicist Akio Morita and Masaru Ibuka engineer. The company consisted of 20 employees, they were engaged in the repair of electrical equipment and tried to create their own products. At that moment, any development and …

Words 1320
Pages 6
Marketing Strategy and Objectives

For starters, the video game industry is a very lucrative business proliferating a bevy of billion dollar business. The majority of the video game industry’s market is currently overwhelmed by Sony’s Playstation and Microsoft’s Xbox. Erstwhile video game mogul, Nintendo, is more than aware the …

MarketingMarketing StrategyNintendoPlaystationSony
Words 694
Pages 3
Marketing Plan – Sony Playstation

Threats Marketing Objectives Marketing Strategies Target Markets Marketing Mix Implement and Control the Marketing Plan Action Plans Measurement and Control Summary Works Cited Introduction to Marketing Plan This marketing plan is looking at Sonny’s Plantation 3 (ASS). This powerful system is the cutting edge of …

Marketing PlanPlaystationSony
Words 1885
Pages 8
Marketing Plan for Sony Xpreia

Contents Executive Summary The following report is a marketing plan for Sony Ericson Mobile in Australia for the 2012-2013 financial year. The Sony Ericson brand continues to grow in unpopularity after several years of underperformed. This has occurred due to Sony Ericson trying desperately to …

AdolescenceMarketing PlanSony
Words 3761
Pages 16
The Change of Video From Analog to the Digital

DVD is an exciting new technology because of the following benefits: up to nine hours of studio-quality video and multiple channel surround sound simultaneous multiple language support and interactivity other digital video delivery systems, including direct broadcast satellite, wireless cable and digital cable Digital video …

Essay ExamplesMultimediaSonyTelecommunication
Words 1826
Pages 8
Hold the Future in Your Hand

“Hold the Future in your Hand” In 1962, Sony put an ad out to introduce one of the first micro televisions (TV). This tiny box was a milestone in television viewing at that point in time. Who could believe that in is era that Sony …

Words 573
Pages 3
Market mix of Sony

I will refer to this company how it has diversify its market products, the price range, places for distribution and the promotional strategies they have used to promote their products. SONY Corporation In Brief Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan, …

Words 1204
Pages 5
Nintendo Entertainment Systems

Nintendo Entertainment Systems is a Japanese company that was introduced in 1985. With its first handheld gaming device, the Nintendo Game Boy, the Nintendo Company brought new life to an otherwise decaying gaming entertainment industry. The Game Boy was a revolutionary item, the first generation …

Words 696
Pages 3
Marketing Plan for Canon

Nature of Business and Background: Canon Hong Kong Company Limited (CHK) has been established in 1971. It functions as a base for the strategic planning, marketing, distribution and technical service support of Canon products to Hong Kong, Macau and Taiwan. With Canon’s commitment in bringing …

CameraCompetitionMarketing PlanSony
Words 2112
Pages 9
Investment analysis for Sony

The Sony Corporation is the parent company of the Sony Group. The Sony Group is comprised of five basic divisions, Electronics (64%), Games (10%), Music (8%), Pictures (10%), Insurance and other (8%)i. They have the ability to create content for home entertainment use (Sony Pictures …

Words 953
Pages 4
International Business Strategy Essay

The revolutionary journey of Sony in the consumer electronics industry started in the year 1946 when Akio Morita and Tokyo Sushin established a company named Tokyo Tsushin Kogyo K. K. in Tokyo. With a capital investment of ? 190,000 and 20 employees the company ventured …

Business strategySonyStrategy
Words 837
Pages 4
Identify the types of retailers

Sony adopted a selective distribution strategy for its laptop products by consolidating authorized distributors (Bicheno). Sony laptops can be bought at authorized Sony product retailers, which are collectively dubbed Sony Style stores. The Sony Style stores comprise exclusive stores found in malls, office or business …

Essay ExamplesRetailShoppingSony
Words 691
Pages 3
Competitor Analysis of Panasonic’s Plasma TV

Competitor Analysis of Panasonic’s Plasma TV The competition in the market of Plasma televisions (TVs) has been as dynamic as ever. Current Analysis data demonstrates that the number of High Definition Television (HDTV) models in the retail plasma market alone has grown by over 65 …

Words 85
Pages 1
Nintendo Marketing Mix

The ideal answer analyzed gamers and a few non-gamer segments, such as moms. Analysis should have included qualitative description why is this segment interested in the Wii and quantitative data, such as the segment’s size and value. Finding quantitative data required research beyond the case, …

Words 2294
Pages 10

Find extra essay topics on Essays on Sony by our writers.

Sony Group Corporation, commonly known as Sony and stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo, Japan.

May 7, 1946, Nihonbashi, Tokyo, Japan


Minato City, Tokyo, Japan


Kenichiro Yoshida (Apr 1, 2018–)


Sony Pictures, Sony Music Entertainment Japan, Sony Music Entertainment


Akio Morita, Masaru Ibuka


Akio Morita, Masaru Ibuka


Akio Morita, Masaru Ibuka


8.999 trillion JPY (US$81.38 billion, 2021)


What is unique about Sony?
Sony is an electronics maker that goes above and beyond what other companies value. Sony has many great inventions, which have helped mankind. Sony continues its innovation and leadership in reliable electronics.
What is the history of Sony?
Sony entered again the global computer market in 1996 with the VAIO brand. ... The company launched its Sony Tablet tablet line of Android tablets in 2011 as a way to get into the tablet market. Sony's Android devices have been marketed under the Xperia branding since 2012.
What is Sony's brand personality?
Its goal, according to its website, is to "fill our world with emotion by the power and creativity of technology and creativity." They also want to "pioneer the future of science and technology; foster the creation of the very best through diversity and different perspectives...
Is Sony an international business?
It comes as no surprise that Sony is a major global player in electronic commerce. It is a leader in the production of audio, videos, communications, and information tech for professional and consumer markets. The Tokyo-based company employed 168,000 people worldwide in March 2002.

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