Essays on Gillette

Essays on Gillette

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We've found 104 essays on Gillette

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Gillette Targets Emerging Markets

Statement of the Problem The problem had aroused after a severe disaster took place in Thailand and this was a financial crisis problem. This crisis had spread across to the whole of Asia, as a result of which many investors stopped investing into emerging markets …

Emerging MarketsGilletteSales
Words 879
Pages 4
Gillette: SWOT Analysis

The Gillette Company started in 1901 when King C. Gillette opened “one of the first great multinational organizations” (Hartline, 2007, p.444) that led the safety razor manufacturing industry for about 50 years.  As it provided shaving care products in Boston, it was able to open …

GilletteSwot Analysis
Words 2675
Pages 10
Veet Promotion Campaign

To better understand the market and shape the key marketing problem, we conducted primary research to find out the general trends of hair removal among women in Singapore. From this we found a significant result of women in Singapore favouring razors over cream due to …

Words 7000
Pages 26
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Product Innovations at Gillette

Evaluate product innovation at Gillette throughout its history. Gillette has invented the first safety razor with disposable blades in year 1901 which is one of the new-to-the-world products. This safety razor serves as a basic product, for the market segment of men who shave regularly, …

Words 1171
Pages 5
Gilette Case

GILLETTE CASE 1)Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. When we look at Gillette’s product innovation throughout its history, Gillette continued developing, innovating …

Words 329
Pages 2
PESTLE Analysis of Singapore for Gillette

GAP of Singapore, Gillette might want to expand the shaving and personal care products in Singapore. And also in Singapore there is no competition from domestic companies as the entire GAP of Singapore is based on imports from other countries. Singapore are very competitive in …

GillettePestle AnalysisSingapore
Words 438
Pages 2
P&G Advertising – Consumer Behaviour

P&G divides its seines activities into three global units: health and wellbeing, household care and beauty. P&G is an American corporation based in Cincinnati, Ohio, which manufactures wide and popular range of products. More than three billion times a day, Procter and Gamble brands interact …

AdvertisingConsumer BehaviourGillette
Words 3099
Pages 12

Postponement Strategy Materials Management End Term Project (Term –IV) Date: 15th September 2009 Submitted To: Submitted By: Prof. Vivek Kumar Namrata Agarwal(81031) Prof. Kaushik Paul Neha Gupta(81034) Contents Chapter 14 Introduction4 1. 1 What is Postponement? 4 1. 2 A specific example5 1. 3 Postponement …

DellEssay ExamplesGilletteManufacturingRetail
Words 9289
Pages 34
Unilever & Procter and Gamble

Unilever [pic] The company was formed by a merger of Dutch Margarine Union and British soap-makers Lever Brothers in 1929. Unilever was one of the world’s first genuine multinationals with operating companies in more than 40 countries. The company produces and distributes a vast number …

Words 968
Pages 4
P&G Gillette Merger

Introduction On January 28th 2005 P&G agreed to buy Gillette for $57bn (? 30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products, a marriage of the best in their respective industries. The merger of the two …

Words 2247
Pages 9
Alternative Courses of Action

For SK-II line of skin care products, Procter and Gamble should have stood more firmly. Instead of denying the allegation, they should have explained and stressed more clearly that the small amount of those banned chemicals in the SK-II skin care products are not hazardous …

Words 66
Pages 1
Gillette Marketing

Gillette Razor corporation was founded in 1901 by King Camp Gillette as the American Safety Razor Company. In 1895, while working as a salesman for Gillette envisioned an inexpensive, double-edge blade that could be clamped over a handle and simply disposed of when the blade …

Words 883
Pages 4
How P&G Tripled Its Innovation Success Rate

How P&G Tripled Its Innovation Success Rate Inside the company’s new-growth factory. IN 2000 the prospects for Procter & Gamble’s Tide, the biggest brand in the company’s fabric and household care division, seemed limited. The laundry detergent had been around for more than 50 years …

Words 5195
Pages 19
When Celebrity Endorsement Succeeds

Celebrity endorsement is defined as a form of brand or advertising campaign that involves a well-known person using their fame to help promote a product or service. The basic principle is quite simple, people like celebrities, so if a celebrity likes a product, people will …

Words 531
Pages 2
Product Analysis on Gillettes’s Razors

Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world”s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western …

Words 1281
Pages 5
Improving the Sales of a Retail Store

This paper aims to apply the retail elements discussed in the book of Paco Underhill, “Why We Buy”. As discussed in the book, improving the state of certain but key retail elements of the store will likely improve its sales performance. For this study, the …

Words 817
Pages 3
Building Brand Value: Gillette

The first safety razor with disposable blades was invented in 1901 by King C. Gillette. Since then to this date Gillette has been one of the leaders in shaving technology and innovation. Gillette has been the preferred choice for many men and women around the …

Words 801
Pages 3
History of a merge

In November 2004, Jim Kilts called A. G. Lafley at P&G’s Cincinnati headquarters. Kilts, who had been Chairman and CEO of Gillette for 4 years, was seeking a buyer of the global Boston-based company. Lafley, who had been Chairman and CEO of P&G for over …

Words 491
Pages 2
The Sale to Procter & Gamble

On February 28th, 2005, Gillette was sold to Procter and Gamble for $57 billion. Gillette is based in Boston and was founded in 1901. It sells products in over 200 countries in 31 manufacturing plants in 14 countries. It is one of the leading manufacturing …

Words 310
Pages 2
Brand Hierarchy

Smart Principles for Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors, but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more …

Words 561
Pages 3
P&G Grooming Performance

PENETRATION RATE OF MAIN PLAYERS IN B&R MARKET In 2011, the whole B&R market penetration sunk into a sap situation, the penetration of the whole market by itself dropped from 43. 5to 41. 6(%). The penetration rate of P&G in year 2011 decreased by 8. …

Words 568
Pages 3
Consequences Long Term Investments

Gillette learned that they had to think ahead and be creative to be competitive. They learned that they have to develop their products before their competitors to be the leading company of the market and staying popular to the customers. Russel B. Adams Jr. , …

Words 1721
Pages 7
Battery Industry

Case Preparation For Discussion (Gillette) 1. Central problem/issue in case: The main problem is that, since its acquisition, Duracell has become a drain on the financial performance of Gillette. The board needs to decide what should be done to turn Duracell around and restore Gillette …

Words 936
Pages 4
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Find extra essay topics on Essays on Gillette by our writers.

Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble.

Gary Coombe


Tagline: The Best a Man Can Get (1989–2019); "The Best Men Can Be" (since 2019)

Owner: Procter & Gamble

Introduced: September 28, 1901; 120 years ago

Frequently asked questions

Why Gillette is important?
Gillette is one of the world's leading manufacturers of shaving products and personal care items. The company's products are sold in over 190 countries and its products are used by millions of men and women around the world. Gillette has a long history of innovation and its products are known for their quality and performance. Gillette is also a major sponsor of sporting events and has a strong presence in the global marketplace.
What is Gillette mission statement?
Gillette's mission statement is to provide the best shaving experience for all men. Gillette believes that all men deserve to look and feel their best, and that their products can help make that happen. Gillette strives to provide a close, comfortable shave that leaves men looking and feeling their best. Gillette is also committed to innovation, and to providing men with the best possible shaving experience.
Why Gillette is so successful?
There are a few reasons why Gillette has been so successful. First, the company has a long history dating back to 1901, which has given it a strong reputation. Second, Gillette has consistently innovated its products, most notably with the introduction of the safety razor in 1904. This has allowed the company to stay ahead of the competition and maintain a loyal customer base. Third, Gillette has a wide range of products that cater to a variety of needs, which has helped it to appeal to a broad customer base. Finally, Gillette has an excellent marketing and advertising strategy that has helped to promote its products and build brand awareness.
Which is the tagline of Gillette?
The Gillette tagline is The Best a Man Can Get." This tagline has been used since the 1980s and is one of the most iconic and recognizable taglines in advertising history. Gillette is a global leader in male grooming and the tagline reflects the brand's commitment to providing men with the best possible shaving experience."

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