Every day begins with the fact that we see vivid drawings, famous logos of the most diverse and well-established campaigns. Every schoolchild sees about twenty brands a day in his day, and an adult, even more on his way to work.
To create a company or a corporation is a whole science, because if it is recognizable and attracts our eyes, the product will certainly be popular in the market. What is the very concept of a company brand ?! This is a trademark, brand, in the form of a logo, symbol or diagram, which is the object of sale.
If we conduct a social survey among students in grade 10 of secondary school No. 5, regarding the most famous corporation in the world, we will reveal the five best companies in the history of the market economy. Corporations exist among automobiles, trading companies, a chain of fast food restaurants, computer technologies, and many many others. Undoubtedly, the most common logo rooted in our memory is Coca-Cola, Microsoft, McDonalds, Apple and others.
In my opinion, this is a very interesting advertising move for each product in the economic market and they are necessary for people so that anyone knows where and why he should spend his money.
Founded in 1837, Tiffany & Co. has long been renowned for its luxury goods, especially jewelry, and has sought to market itself as an arbiter of taste and style. Tiffany designs, manufactures, and sells jewelry, watches, and crystal glassware. It also sells other timepieces, sterling …Read more
The company was established approximately half a century ago where it developed a financial services set up that allowed the customers to receive high quality customer service and be able to allow to trust the company in terms of their savings and the return they …Read more
FedEx Ground is an American shipping company headquartered in Pittsburgh, PA, with operations in the USA, Canada and Puerto Rico. FedEx Ground promises guaranteed day-definite delivery at a cost savings as compared to time-definite FedEx Express. They use a large fleet of trucks which are …Read more
A corporation is an artificial legal entity, technically, a juridical person which, while made up of a number of natural persons or other legal entities, has a separate legal identity from them. Being a legal entity the corporation obtains legal rights and duties. The main …Read more
The recent increase in the international activities of transnational corporations and nongovernmental organisations has challenged state-centric models of international relations to explain the apparent contribution that non-state actors make to the international political system. NGOs influence the international system by introducing principles into discussions on …Read more
The concept of outsourcing has erupted in popularity in the 21st century. Many corporations and small businesses reap the advantages of outsourcing their manufacturing or production needs to maintain their competitive edge. As employment in many countries contracts, there are people who look at the …Read more
In the recent economic downturn, many companies collapsed, resulting in many jobless workers. Corporations, in order to survive the downturn reduced their head counts by retrenching. The unemployed couldn’t find jobs as companies are not hiring due to the pessimism of the economy. This hence …Read more
Through the passing of time, the reach of advertising has become even more widespread in society and the underlying desire for consumers to buy “stuff” has been constantly growing. Some analysts say that this desire stems from fears and insecurities. Others say that corporations use …Read more
Supply Chain Relation ships: Wheatco Ltd and Chemco Ltd Case authors: Marie koulif-Souviron, Alan Harrison and jaques Colin Introduction: This case is based on two US owned chemical corporations and both industry leader in their chosen activities with equal size. Also it is mentioned in …Read more
There is a well known issue in corporations when it comes down to downsizing. Corporate downsizing is that act of corporations cutting workers usually by closing whole plants or divisions to increase profits. This practice is often used today and is thought by some to …Read more