Essays on Nivea

Essays on Nivea

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We've found 4 essays on Nivea

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NIVEA Customers

At the end of the testing week, it was found that most of the consumers loved the new de-branded deodorant over their current one. This proved NIVEA that the customers will switch from other brands to Pearl and Beauty. The deodorant was launched into the …

AdvertisingDataNivea
684 views
Words 1255
Pages 6
Nivea products

NIVEA Nivea products are positioned in the skincare product category which includes skin crème, lotion, toner, face wash, moisturizer, to approximately 300 other skincare products.  The first Nivea product, Nivea Crème, was introduced in the market in 1911 to target elite consumers.  This single commercial …

AdvertisingNivea
683 views
Words 275
Pages 2
The Nivea

The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturizers, deodorant and shower products. In …

AdvertisingMicroeconomicsNivea
532 views
Words 1713
Pages 7
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Nivea (1911)

Nivea (1911) is a worldwide body-skin care well known brand. A German company named Beiersdorf, which is founded on 1882, owns it. Nivea is a Latin word (niveus/nivea/niveum), which means “Snow White” [1]. The most important aims of Beiersdorf is to have its products as …

MicroeconomicsNiveaRetail
124 views
Words 1082
Pages 5

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Nivea is a German personal care brand that specializes in skin and body-care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf. In 1890, it was sold to Oscar Troplowitz.
Information

Owner: Beiersdorf AG

Introduced: 1911; 110 years ago

Related brands: Eucerin; Aquaphor; Labello; Coppertone

Parent company: Beiersdorf

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