Essays on Nivea

Essays on Nivea

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We've found 12 essays on Nivea

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Nivea products

NIVEA Nivea products are positioned in the skincare product category which includes skin crème, lotion, toner, face wash, moisturizer, to approximately 300 other skincare products.  The first Nivea product, Nivea Crème, was introduced in the market in 1911 to target elite consumers.  This single commercial …

Words 275
Pages 1
NIVEA Customers

At the end of the testing week, it was found that most of the consumers loved the new de-branded deodorant over their current one. This proved NIVEA that the customers will switch from other brands to Pearl and Beauty. The deodorant was launched into the …

Words 1255
Pages 5
NIVEA: A Leading Skin and Beauty Care Brand with a Focus on Men’s Skincare

The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturizers, deodorant and shower products. In …

Words 1713
Pages 7
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Nivea: A Successful Market-Oriented Approach to Body-Skin Care

Nivea (1911) is a worldwide body-skin care well known brand. A German company named Beiersdorf, which is founded on 1882, owns it. Nivea is a Latin word (niveus/nivea/niveum), which means “Snow White” [1]. The most important aims of Beiersdorf is to have its products as …

Words 1082
Pages 4
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Nivea is a German personal care brand that specializes in skin and body-care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf. In 1890, it was sold to Oscar Troplowitz.

Owner: Beiersdorf AG

Introduced: 1911; 110 years ago

Related brands: Eucerin; Aquaphor; Labello; Coppertone

Parent company: Beiersdorf

Frequently asked questions

How does Nivea advertise?
Nivea is a skin care company that produces a variety of personal care products, including lotions, creams, and body washes. The company's advertising typically focuses on the benefits of its products, rather than on specific product features. For example, Nivea's advertising might highlight the fact that its body lotion can help keep skin moisturized and looking healthy.
Who is customers of Nivea?
Nivea is a company that makes skincare products. Customers of Nivea would be people who are interested in buying skincare products. This would include people of all ages and genders who are looking to improve the health and appearance of their skin.

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