Understanding Abell’s Three Dimensional Business Definition Model

Business environment requires critical consideration of important elements under which better decisions can be made. Decisions can be effectively made if there is clear understanding of the existing internal and external environment under which a business operates. This analysis create a better understanding on key elements that need to be considered in having a successful business environment. Strategic planning is key in improving business operations within a given focus. Every business puts in place strategies that they believe will be successful. This paper provides a crucial focus and understanding on Abell's three dimensional business definition model and provide an understanding on where it can be effectively utilized.

Every company wants to develop an operational strategy that is clear and focus on its customer demands and needs. The Abell's three dimensional business definition model was developed to provide a significant understanding on business focus under which it would be possible to have an improved focus under which better decisions that target business development can be made. The model is developed based on a strong mission statement, which serves as a key piller to positive business development. The model is developed based on three significant components that include customer needs, technologies and customer groups (Taran, Boer & Lindgren, 2015).

The major questions that are sought in developing this mode include who are the customers of the organization, how can the organization meet their needs and what are the key techniques that the organization can use in meeting the customer needs. These questions are key in the development of a well-engaged mission statement that can be used by an organization in shaping the underlying organizational focus within a given industry.

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The Abell's three-dimensional business definition model highlights that the customer needs within an organization need to be documented and help create an understanding on the underlying basis under which the business can develop a crucial understanding on both customer and business. Customer needs can only be understood when there is positive focus under which it is possible for business organization to understand its engagement within the market environment. An organization cannot gain a competitive advantage in the market if does identify effective what the market preferences are since they create a directional focus under which the products and services that are produced can be linked (Winston & Weinstein, 2016).

Technology as developed in this case focus on the platform that the company puts into consideration in ensuring that the products or services that are being produced are able to reach the desired market effectively. An organization can opt to incorporate a single strategy that can be used in ensuring that there is success in the product distribution based on the approach that has been put in place. The marketing strategy is critical in ensuring that there is an effective understanding on the product that is being introduced into the market. The business must be able to select a critical strategy that would ensure that there is a positive understanding on the target market and thus choose a strategy that is preferred by the target market (Taran, Boer & Lindgren, 2015).

The Abell's three dimensional business definition model puts significant emphasis on the customer groups, which are groups of buyers, which an organization is targeting. Marketing is all about buyers and there is need to ensure that there is a positive environment under which it would be possible to have a greater focus and understanding under which better decisions can be made regarding the existing different groups that the company is seeking to consider in developing its business strategy.

In developing a business strategy, there is need for firms to consider these components in order to maximize their presence within a given industry. Abell maintained that these elements are key drivers of business development and a business cannot be profitable if it does not consider these elements critically and develop a strategy that can help ensure that they are effectively engaged. Using this model requires critical focus and brainstorming in order to understand effectively where it can be effectively utilized and maximize the company presence in the market.

The Abell's Three-Dimensional Business-Definition Model is usually utilized in startup companies where there need to develop a well-engaged mission statement that puts into consideration key components that are developed by the model. It creates a clear environment where a business can have an understanding on what needs to be done in order to ensure that they are successful in developing a well-integrated mission statement that serves its purpose effectively (Brotspies & Weinstein, 017).

The Abell's Three-Dimensional Business-Definition Model can also be utilized when an organization is considering change. Change is developed on key focus under which there are important considerations that can be taken in ensuring that there is successful change management. The model can also be used to define competitive advantage by defining the customer groups and their needs. Every business organization focuses on creating a clear understanding under which it is possible to achieve significant success by effectively understanding the target market and any changes that are likely to take place (Lindgren & Rasmussen, 2013).

The reader's digest was the largest circulation magazine in 1992, which shows that they had effectively created an understanding on the key aspects that define market engagement. It has used the database to sell different products such as condensed books, publications, videos CDS and other important resources. Therefore when using the Bells model, they can incorporate other products which would appeal to its subscriber base. This can be effectively considered by effectively understanding the distribution of the database based on key components that are considered by Bell's model as key in business development.

The customers of the organization in this case include general family focusing on households with an average income of $100,000. Other consideration that were considered include individuals who had interest in conservative and anti-communist perspectives on social and political issues. The customer groups was effectively highlighted and thus provided the company with a significant engagement.

In meeting customer needs, Readers digest focuses on keeping coverage diverse and acquisition of special interest magazines that ensures that the target market remains focused. When considering the technology aspect, the organization has ensured that they interest significant focus and understanding under which better decisions can be made regarding the best possible ways to engage the customer groups identified.

Therefore, the Readers digest can as well improve on its existing focus under which it can ensure that its subscribers are positively engaged. They can develop positive focus under which other products could be added to its distribution channel and appeal to its current subscribers as long as they are in line with the highlighted components developed based on Abell's three dimensional business definition model.

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