Coca Cola organizational and management structure

Coca Cola organizational structure

Coca Cola Company is the largest beverage company in the world. It’s the largest manufacturer, distributor and market of non-alcoholic beverage around the world as well as among the largest cooperation in the United States. The company is well known for its main product, Coca Cola, which was invented by pharmacist John Pemberton in 1886. The organizational structure of Coca Cola company and the brand were sold in 1889 to Asa Candler who later incorporated the Coca-Cola Company in 1982. The company has more that 400 brands in the market in over 200 countries in the world.

The company’s products serve more that 1. 5 billion servings each day. The Coca-Cola Company produces concentrated syrup which is then sold to other bottling companies in the world. The headquarters of the Coca-Cola Company are located in Atlanta, Georgia in the United States. The company is listed under the NYSE and is a part of DJIA. The company’s current president and the CEO is Muhtar Kent. (Terry, 2005) Coca Cola Objectives The Coca Cola Company’s business objectives are to make the company the most reputable company in the world.

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Coca Cola business structure

The company has been fairing well without much competition from other beverage companies. Though the company has several challenges that it faces in its businesses, it is able to overcome them due to the organization strategies. The company is looking forward to have its brands more preferred and retain the market share in the world market. (March, & Simon, 1958) The Coca Cola Company is looking forward to have the best management to enable a constant growth in the market.

Coca Cola management structure

The management competence will be the key role in placing the Company in the fore front in the market.

(Peter, 1995) Leadership structure The Coca Cola Company has a well planned leadership structure which is an important factor that determines the viability of the company operation. Good leadership is responsible for growth of the organization while unplanned leadership is responsible for drift in an organization. Planning mode of leadership, there should be a procedure to follow and that will help in determining the weaker points in the leadership therefore avoiding drift.

(Glyn, 1999) Management is the most important factor that determines the viability of any organization operation. Good management is responsible for growth of the organization while bad managements can be held responsible for collapse of organizations. The Coca Cola Company is currently being propelled the kind of leadership structure. (Gulick,& Urwick, 1937) There are many kinds of leadership that are used in running organizations depending on the kind of the organization.

In this regard it is clear that there is a problem in making decision since they are made from the top and the Chief Executive Officer (CEO) has to be consulted before any decision is made despite the fact that there are other people in the company who are more experienced in this work. Authoritative kind leadership holds the organization to the management and it discourages innovation since the CEO has to be consulted on all matters regarding the operation of the organization. Koontz et al,1964)

The CEO acts to provide guidance for the organization and one of the duties of CEO are to delegate duties of the office. In this regard, the CEO has to give some of the authority to other managers in the organization in order to decentralize decision making process. Rise in the interest in developing people through out the organization could be attributed to a number of factors. In Coca Cola Company, employees are taking broader ranges of responsibility, managers, in particular are faced with a completely challenging environment.

They are responsible for more people often worked in strategy-oriented companies. They have to make fundamental changes and come up with more planned productive strategies to avoid drift. (Stephen, 2002) Marketing Marketing is another most important component that characterizes the operation of Coca Cola Company in the market since it raises the awareness of the consumers about the availability of the company’s products in the market.

Therefore a well planned advertisement is an important component that has helped the company to penetrate the market especially when introducing a new product. (Drucker, 1954) Lack of a planned marketing may have limited growth of the company which in return may cause losses in the company. Keeping in mind that the company is operating in a very competitive market, there is a need to plan strategies to follow to avoid any sort of dissatisfaction to the customers which may lead to a drift. (Zyman, 1999) Coca Cola Company market has a wide scope which comprises of many factors. Read about Evolution of Job Design

These factors are essential for the maintenances of businesses competitiveness or the products being delivered by the company in the market, the Coca Cola marketing team has the privileges of collecting relevant data from its market target which quite fundamental is its goods and service improvements that enable the maintenances of high competitiveness in the international markets. (Michael, 1993) Technology When introducing a new technology in the Company, Coca Cola Company has a proper planning that enables the employees adapt and learn much quicker because lack of proper planning can cause a drift that may be hard to recover.

The Company has set strategies to be followed and adequate training to lessen the risk of taking more time omitting other duties. The introduction of new technology in a company has caused a drift in many companies for most managers command employees on making use of technology that they are not used to therefore causing alternation of formally followed rules. The Coca Cola Company has set strategies that enables the employees adapt the introduced technology within the shortest time possible. (Lucia, 2000) Conclusion

The Coca Cola Company is a multi national company. The Company’s businesses are propelled by the proper governance and having proper organizational structure. Each and every manager in the company has a responsibility in making the company a better place to work in and on the other hand a profit making company. Coca Cola Company, being a world leader in beverage production enjoys a large market share as there is not any other company in the world that has gone to the point of eliminating the company or posing a threat in the market.

The Company has a strong marketing team that collects world wide data and information that is very vital in the development of the company. The information collected is used in developing the Company’s products as well as developing the interrelation with the customers.

Reference:

Drucker, P. (1954), The Practice of Management, Harper, New York Glyn L (1999)
Strategic Management in a Federation of Businesses Long Range Planning, Gulick, L. & Urwick, L. (1937) (eds),
Papers on the Science of Administration, Institute of Public Administration, New York

Koontz, Harold & Cyril J. O’Donnell (1964), Principles of Management, McGraw-Hill, New York Lucia L (2000)
How Digital Uses Scenarios to Rethink the Present. Planning Review,. March, G. and Simon, A. (1958),
Organizations, John Wiley & Sons Michael T (1993) Customer Intimacy and Other Value Disciplines Harvard Business Review Peter F (1995)
Managing In a Time of Great Change Dutton Book Stephen M (2002) The Business Information and Analysis Strategic Thinking and Planning

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