Essays on Retail

Rihanna created Fenty Beauty after having multiple experiences in the makeup industry and noticing that they do not cater well to the African American community. In her daily life, it’s obvious that she uses makeup. Whether that be in music videos or photoshoots, she uses …

An argument in favor of siding with known brands for growth opportunities presented by e commerce One reason why established brands may be best placed to take advantage of the growth opportunities presented by e-commerce is that they are likely to have the finance and …

 Tiffany & Co Has long been renowned for its luxury goods, especially jewelry, and has sought to market itself as an arbiter of taste and style. Tiffany designs manufacture and sells jewelry, watches, and crystal glassware. It also sells other timepieces, sterling silverware, china, stationery, …

In distinction from Marks & Spencer, the international Bhs brand is not well-known in UAE markets; moreover, their womenswear and menswear products look more suitable for international tourists coming to visit UAE than for local consumers seeking high-quality products. For those seeking unique and well-designed …

Marks & Spencer and Vodafone are both listed on the London Stock Exchange and if a certain investor wanted to put his money in either of the two shares, then he would have to carry out a number of analyses to find out which of …

I have been set a business studies assignment to set up a new retail business in my area. I already know that similar shops already exist and that I will have competition. I hope that my business will be successful and that there will be …

The above result suggests that there is a moderately strong linear relationship between the online retail sales and the total retail sales. This means that as the online sales increase, the total retail sales increase as well to a greater extent. The correlation coefficient function …

Vans “Off the Wall” is an established brand and has been in business for many years. They range from high quality footwear to well-fitting apparel. The company distributes its products through U.S. domestic wholesale accounts and retail stores, internationally to approximately 50 countries, and on …

E-Commerce known as electronic commerce or internet commerce is an application platform of information technology between buyers and sellers in recent years. It transforms supply-chain management with potential for manufacturing, retail and service operations. Established online retailers have improved their digital footprint and refined their …

INTRODUCTION Corporate strategic decisions are usually based on the methods through which an organization could leverage its existing competitive advantage in promoting value and ensuring growth (Lynch, 2009), while sustainable competitive advantage depends largely on how well a company performs these actions (Porter, 2008). The …

Essay Question 1. Identify the company’s most recent international expansion and use relevant frameworks in assessing how cultural differences may hinder the growth of sustainable competitive advantage within the region. 2. Using the company’s most recent financial result, analyse its financial ratios, share price performance, …

Abstract This report will analyse the corporate activities and position of Next plc, focusing on clothing, which is the company’s main product area. The report firstly provides an overview of the history and background of the company as well as mentioned the state of the …

  Abstract Marks and Spencer Group is ranked 55 in terms of market capitalisation on the FTSE 100 as of close of business on Friday 7th October 2011. This essay briefly touches on the key elements of Marks and Spencer’s existing and past strategies, exploring …

Abstract: Since its inception in 1982 as a UK based conglomerate, Kingfisher Plc has transformed itself into the biggest multinational home-improvement products retailer in Europe and the third largest in the world. The company currently ranks on the 52nd position of the FTSE 100 index …

Sainsbury’s is the third-largest store chain in UK and 80th placed in FTSE 100 companies with market capitalization of 5,457.35 million. The essay employs SWOT analysis to assess the strengths, opportunities, weaknesses, and threats in relation to its strategy and operations in the UK and …

Introduction: Mobile evaluation is only three decade old but there are major changes been seen year after year. There are more than 5 Billion mobile users all over the world which is served by different service provider. The major names in UK are:- Vodafone Orange …

Introduction In this project I’m going to explain the 99p stores potential of using online business or online sales. Online sales in been a success full strategy for most of the companies in UK like Tesco, Asda, Sainsbury, Iceland, dominos, pizza hut, next, M & …

Introduction Triumph motorcycles is a privately- owned British company. Triumph has always had its own distinctive character and a history of creating motorcycles. The company plans to enter Chinese market, they prepared a detailed marketing plan, which is including 7 main parts: marketing objectives, product …

Introduction With some 740 stores in 54 countries, the Spanish clothing retailer Zara has hit on a formula for supply chain management that works by challenging conventional wisdom. This excerpt from a recent Harvard Business Review profile on how Zara’s supply chain communicates, allowing it …

Introduction It is quite obvious that, as men and women have different needs and wants they are going to be attracted to different products, however they are going to have a unique gender characteristics approach to the way the make a purchasing decision and embark …

Introduction: Strategic Management is related to the planning of business and its decision making on improvement of overall performance of the organization. It deals with the improvement and restructuring its business process of organizations operating structure. ‘The systematic analysis of the factors associated with customers …

Background and Introduction: Information Technology (IT) has been an important force transforming human life on planet earth. It has changed the foundations of business, social, economic, financial, technological dimensions of human life. It has fostered the pace of life as well as changed the lifestyle …

1.0 Introduction This study will review Argos Retailer UK, an organisation, which focuses on customer services as its differentiating factor in an increasingly competitive retail service sector. In the course of this study we explicate how the organisation’s marketing strategies align with its overall strategic …

Introduction Being the largest mobile company of the world it is giving job opportunities to more than 65000 people.It is succeed to popularised its name as a new largest communication company of the world.Around 130 million people are being the costumers of this company.It does …

Introduction This report looks at the current international strategy adopted by M&S, what are the past issues of the company, what steps it took during the time of downfall and how did it overcome its mistakes to bounce back in the global market with its …

Introduction Part 1 Context, overview, ratios and evaluation are regarded as four elements of CORE framework. Indeed, they are crucial for appraisal process. In order to judge the entire performance of enterprise fairly and objectively, it is necessary to focus not only on financial data …

Introduction Due to economic recession and instability in the economics worldwide, the corporate sectors thus facing challenges to cope up with the information management. This challenge in information technology and system has created opportunities simultaneously to differentiate the companies and their goals (Bakos and Treacy). …

Introduction Tesco plc is the food and drink retail sector represents the major industry in the UK, providing, manufacturing, employment for over three million people in the main production and retailing. In 2004 retail accounted for 9% of (GDP) gross domestic product (Datamonitor, 2003). In …

Abstract Developing the private brand product by the retail company has become one marketing strategy for improving its brand image and increasing profitability (Quelch and Harding, 1996). The retail company’s store image can help the company to make its customers loyal to the store brand …

Introduction The rules of the fashion industry have changed. Fashion is no longer the diktats of seasonal fashion houses. Fashion today is ever evolving, ever changing. What’s hot today is not tomorrow. The definition of haute couture (high fashion) and pret-a-porter (ready to wear) no …