Essays on Pepsi

Essays on Pepsi

Feeling stuck when writing an essay on Pepsi? If you are unable to get started on your task and need some inspiration, then you are in the right place. Pepsi essays require a range of skills including understanding, interpretation and analysis, planning, research and writing. To write an effective essay on Pepsi, you need to examine the question, understand its focus and needs, obtain information and evidence through research, then build a clear and organized answer. Browse our samples and select the most compelling topic as an example for your own!

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We've found 112 essays on Pepsi

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Pepsi vs Coke Brand Positioning

The brand, particularly through its commercials, creates intimacy with its consumers by evoking memories and experiences with the brand and their unique selling proposition “live the Coke side of life” is a prime example of this. It’s an invitation to live on the positive side …

Coca ColaCokePepsiPepsico
Words 790
Pages 4
Coca-Cola Marketing Report

1. General Information on Coca Cola 1.1 Description of Coca-Cola Co. and its history Coca-Cola started as a cure for the addiction to morphine. After Colonel John Pemberton was injured in war and addicted to morphine, he looked into ways to find a cure for …

Coca ColaInnovationMarketingPepsi
Words 133
Pages 1
Marketing Plan- Pepsi in Pakistan

We owe our gratitude to Allah Almighty whose shower of blessings and kindness has been on us throughout the working on these pages. It is His help that we finally able to compile this document. Related article: Gardenia Target Market We are indebted to our …

Coca ColaMarketing PlanMicroeconomicsPepsi
Words 5233
Pages 21
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Case Study on Pepsi

This project aim is to analyze the diversification strategy of PepsiCo in 2008. PepsiCo is the largest food and beverage business in the world. The benefits of PepsiCo’s diversification strategies are identified. The business strategy is analyzed to determine its efficacy across PepsiCo’s consumer business …

Case StudyPepsi
Words 1814
Pages 8
Cola Wars Continue: Coke and Pepsi in 2010

Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17, 2012 1. Historically, why has the soft drink industry been so profitable? Historically, the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In …

Words 1190
Pages 5
Coke and Pepsi learn to complete in India

COKE AND PEPSI LEARN TO COMPETE IN INDIA Brief Overview: The case of Coke and Pepsi in India is a lesson that all marketers can observe, analyze and learn from, since it involves so many marketing aspects that are essential for all marketers to take …

Coca ColaDrinksPepsiPepsico
Words 698
Pages 3
Chapter 5 Summary of Blink: The Power of Thinking Without Thinking

Malcolm Gladwell Blink summary by chapter 5 In chapter 5 of Malcolm Gladwell’s, Blink: The Power of Thinking Without Thinking, he takes a new twist on the idea of thin-slicing, which he describes as, “the ability of our unconscious to find patterns in situations and …

Coca ColaDrinksPepsi
Words 1791
Pages 8
Analysis of a Pepsi Advertisement

Pepsi attempts to relate to their target audience by appealing to the sentimental side in all of us. In their ad they target the desires and beliefs and values of every American child and the child within all of us by using the symbolic images …

Words 380
Pages 2
Internal Analysis of Pepsi

Internal Analysis of Pepsi PepsiCo is comprised by three major divisions namely PepsiCo America Beverages, PepsiCo Americas Foods, and PepsiCo International. PepsiCo America Beverages includes beverage business in North America and Latin America. PepsiCo brands are made available in more than 200 countries, generating sales …

Words 183
Pages 1
Pepsi’s Entry into India – A Lesson in Globalization

Pepsi’s Entry into India – A Lesson in Globalization, p318 1. What different types of strategies can you identify in the case? Pepsi Co. gained entrance to India through a clever marketing strategy, they first learned from the mistakes of their fiercest competition Coca Cola …

Words 692
Pages 3
Pepsi Campaign and Brand Awareness

Pepsi a soft drink manufactured by PepsiCo was first introduced in 1898 (Hoover, 2002), and has grown to be a leading global brand as a carbonated soft drink. Pepsi continues to be the leading icon of this Foods and Beverage Company. To strategically position itself …

Words 807
Pages 4
Pepsi’s Advertising History

I chose Pepsi because I decided it would be interesting to see how the company started out and what kinds of marketing strategies they used that makes them into the huge success story they are today. Here’s what I’ve discovered and it is quite an …

Words 1855
Pages 8
Coke and Pepsi in India

While Pepsico and Coca-Cola are both multinational corporations (MNCs) with extensive experience in international operations, their business dealings in India are not their most long held nor the least problematic. Pepsico has the most longevity in Indian operations having started there in 1988. This allowed …

Coca ColaPepsiPepsico
Words 90
Pages 1
Open-access Goods

Open-access good is a specific type of product comprising of human-made and natural resources, the characteristics and size which renders it expensive but not impracticable to exclude probable beneficiaries from deriving benefits from its use. In other words, it is less or more possible to …

Words 380
Pages 2
Analysis of Soft Drink Market

What is new is the pace and breadth of market expansion by the cola giants, the depth to which heavy insinuated their products into the mass consciousness, and their penetration into regions of the world where institutions of transparency and accountability are poorly developed at …

Coca ColaDrinksEconomicsMarketPepsi
Words 2327
Pages 10
Financial Analysis of Pepsi Inc

PepsiCo, based in New York, is a company founded in the late 19th century and is involved in the manufacturing and marketing of an assortment of carbonated and non-carbonated beverages in addition to a catalogue of snacks. The company has over 7 brands with the …

Financial AnalysisPepsi
Words 526
Pages 3
Market Potential for Packaged Water Industry in India

Market Demand and Market Potential in Packaged Water Industry in India Packaged water or Bottled water industry, colloquially called, the mineral water industry, is a symbol of new life style emerging in India. Use of mineral water has gradually increased in India due so widespread …

Coca ColaIndustriesPepsiPepsicoWater
Words 923
Pages 4
Coke and Pepsi Learn to Compete in India

1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key role? Could these effects have been anticipated prior to market entry? If not, could developments …

AdvertisingCoca ColaDrinksPepsiPepsico
Words 1489
Pages 6
Brand positioning and repositioning

Positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Generally, the Brand positioning process involves: Defining the market in which the product or brand …

Words 1517
Pages 7
Beverage Industry Financial Ratio Report

The soft drink industry is more than a business, it is part of American history and American culture. The industry is almost as old as the country itself. The soft drink industry dates back to 1798, beginning with a carbonated beverage called “soda water”. Soda …

Coca ColaDrinksIndustriesPepsiPepsico
Words 776
Pages 4
The Pepsi Generation

Abstract It takes many years to build a brand name. Pepsi is no exception. This paper discuses what Pepsi means in today’s market and how it has evolved over time. It also discusses the evolution of Pepsi’s target market and their competition. Celebrity endorsements can …

AdvertisingCoca ColaGenerationPepsiPepsico
Words 1221
Pages 5
Organizational Communication in Crisis of Diet Pepsi Syringe Scare

INTRODUCTION In the 1993 incident of syringes were found in the Diet Pepsi cans, it is clearly showed that the company had demonstrated an effective halting from the company’s openness with the media. While dealing and handling with the crisis, the PR team of Pepsi …

Words 3431
Pages 14
Research Project on Nimbooz by Pepsico

A Study on the Customer Preference of Nimbooz, Kolkata Chapter| Table of Content| Pg. Nos. | Chapter I| Introduction and Literature Review| | | * Introduction to the Topic| 6| | * Introduction to the Industry| 9| | * Introduction to the Company| 25| | …

Words 9420
Pages 38
Ethics of Pepsi Advertising

Earlier this year, Pepsi USA was seen to have teamed with Amazon MP3 to offer free music to its consumers. Pepsi Stuff points could be obtained from Pepsi bottle caps. Amazon and Pepsi vowed to give away $1 billion in prizes to Pepsi consumers (Harris, …

Words 375
Pages 2
Coca Cola External Environmental Factors

During the strategic marketing management process, there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends, economic and government trends, consumer trends and innovations. …

Coca ColaEnvironmentInnovationPepsi
Words 974
Pages 4
Cola wars continue

Cola wars continue: Coke and Pepsi in 2010 (HBS 9-711-462) a. Use the 5-forces framework to explain why the soft drink concentrate industry has been so profitable. The soft drink concentrate industry has been very profitable for over 100 years. The reason can easily be …

Coca ColaCompetitionPepsiWars
Words 208
Pages 1
Pepsi Company of oman

Executive abstract This assignment will introduce the history of Pepsi Oman (Oman refreshment company) which ids responsible for providing soft drink and beverages under Pepsi brand .this company tries to position its products in the top of beverages industry. Second point which we are going …

Decision MakingManufacturingPepsi
Words 3171
Pages 13
Financial Performance of PepsiCo According to Distribution Channel

In comparison to its 1999’s net sales of $20,367 and $18,666 in the year 2000, PepsiCo had a reported net sale of $20,348 and a comparable net sale of $20,144. In 2000 PepsiCo has respectively increased its comparable net sale with 8% while in 1999 …

Coca ColaPepsiPepsico
Words 1695
Pages 7
Pepsi’s Marketing Mix

The marketing plan is central to the business plan. Marketing research helps you define your product or service, the target market, and the competition. Pricing your product is an important step that must begin with an understanding of the total cost of the product or …

Words 2597
Pages 11
Preferred Stock and Common Stock

All of the following features may be characteristic of preferred stock EXCEPT callable. no maturity date. tax-deductible dividends. convertible. Answer: If a firm has class A and class B common stock outstanding, it means that each class receives a different dividend. the par value of …

Words 232
Pages 1

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Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.

Manufacturer: Pepsi Co

Color: Caramel E-150d

Introduced: 1893; 128 years ago (as Brad's Drink); 1898; 123 years ago (as Pepsi -Cola); 1961; 60 years ago (as Pepsi )

Related products: Coca-Cola; RC Cola

People also search for

  • Sierra Mist
  • Mountain Dew
  • Pepsi Max
  • Aquafina
  • 7UP

Product of Pepsi

  • Coca‑Cola
  • Cola
  • Sprite
  • Dr Pepper
  • Fanta

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