Essays on Coca Cola

Essays on Coca Cola

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CEO: James Quincey (May 1, 2017–)

Headquarters: Atlanta, GA

Founder: Asa Griggs Candler

Founded: January 29, 1892, Atlanta, GA

Subsidiaries: Coca-Cola (Japan) Company, Limited, Costa Coffee, Minute Maid, Coca-Cola India

IPO date: Friday, 26.09.1924

Location: Atlanta, Georgia, US


Fundamentals and financials (2020):

Market cap                         $259.04 billion
Revenue                              $8,652 billion
Employees                         80,300

Company management: Muhtar Kent (Chairman of the Board and Chief Executive Officer)

If there's ever a drink that needs no introduction, it's Coca-Cola, the flagship product of the aptly named Coca-Cola Company. The soft drink produced by this corporation is internationally regarded as the most well-known beverage in the world.

Initially founded way back in 1886, the corporation quickly settled on its course. A beverage named Coca-Cola (most commonly referred to as simply ‘coke') was invented, but it's original usage was far from being a beverage – initially, it was conceived to be a patent medicine.
Note of interest, John Pemberton, the creator of ‘coke,’ sold less than 10 cups a day on average back in the 19th century, but as of now, the corporation’s drinks are consumed at a staggering rate of 1.8 billion per day. The recipe of this soft drink is still shrouded in mystery, and it remains one of the most debated topics.

On the whole, there are about 3,500 products being sold by the company. Other products you may know include Fanta and Sprite, among other variations of coke itself. There’s a lot to explore here, so let’s dive in.

Financial Data

The Coca-Cola Company has been in business for a really long time, and during this period, the venture managed to grow a healthy following as well as generate a ton of copycats trying to muscle in on their market share.
With an estimated annual revenue of $41.8 billion, Coca-Cola company is a modern juggernaut only a few companies can compete with.

That’s why this corporation's financial reports and data present such a great deal of interest, they offer a sneak peek into how this business functions. Any business that has assets worth $80 billion deserves a closer look. Sustainability strategies, pricing, income statements, annual reports and other associated economic initiatives are an enchanting read to anyone interested in business and are sure to lend insight into one of the most successful enterprises in the world currently.

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About 95% of people living in the world recognize Coca-Cola’s brand and their market share on carbonated drinks is 43% in the US alone. If anything, that’s a strong indication of how successful their marketing tactics are.

Marketing is a staple of any business, and it's nigh impossible to establish and sustain a successful venture without a fully developed marketing campaign and social presence. 105 million people liked their Facebook page, a very presentable number.

Positioning, segmentation and marketing mix, as well as environmental factors, pricing, and other elements need to be studied. A lot of metrics are at play as far as marketing efforts are concerned, and Coca-Cola Company's promotional strategies and plans do tell an exhaustive story, one that is well worth a closer inspection. Does this business actually spend $4 billion a year on advertising?
Dive deeper into this corporation’s marketing efforts with this list of associated reading.

Structure and Operations

Creating an effective organizational structure requires extensive planning before being set in motion. Every department needs to work at full capacity in order to establish a healthy synergy, and this enterprise with a $180 billion market cap is no different. The company hosts over 130 thousand employees worldwide, all working in a harmonious tandem.

What strategic processes are there? How does this company create jobs and motivate employees? What kind of a company is it? Are there any regional divisions or sub-divisions?
These are the questions that require extensive research. Feel free to examine the materials below to get a clearer picture of how Coca-Cola conducts business and stays performing at a high level.


Coca-Cola Company is a business, first and foremost and just like any other business, it has its strengths, weaknesses, opportunities, and threats, which is why it became the subject of countless research projects and SWOT analyses.

These are important for a reason; they allow to establish company's direction and define its strategy as well as suggest future improvements and prevent risks.

If you want to have better insight into how this business functions, you won’t do better than an extensive analysis. Many have been conducted before, and since you’re at the right place to explore them, feel free to browse the list below.

Feeling stuck when writing an essay on Coca Cola? If you are unable to get started on your task and need some inspiration, then you are in the right place. Coca Cola essays require a range of skills including understanding, interpretation and analysis, planning, research and writing. To write an effective essay on Coca Cola, you need to examine the question, understand its focus and needs, obtain information and evidence through research, then build a clear and organized answer. Browse our samples and select the most compelling topic as an example for your own!

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We've found 226 essays on Coca Cola
Coca-Cola: Business Details, Marketing Strategies And Analysis

Company information: Company name     Coca-Cola Founded                 08.05.1886 Founder(s)              John Pemberton (Coca0Cola), Asa Griggs Candler (Coca-Cola Company) Sector                      FMCG (Beverage) …

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The Selling and Use of Bottled Water at Culver City Middle School

The article “Statement Bottled Water” is about the International Bottled Water Association opposing the law passed in Concord, Massachusetts to ban water bottles. On the other hand, the article called “Goodbye Bottled Water” by Gail Hennessey is about how water bottles harms in the environment …

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Coca-Cola and Pepsi harm India’s ecology

Introduction Coca cola and Pepsi are MNC’s localized in almost every country. Their approach towards making profit is strategically not the same everywhere. India is a developing country, are the rules and regulations strict enough to stop these corporations to exploit the Indian locals. We …

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Innovation Using Ansoff Matrix

Introduction 1. Evaluate the extent to which innovation has driven the development of Innocent from its inception to the present day To start off with Innocent only had one product which is their renowned smoothie made from squashed up fruits. After entering the market with …

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What Is Marketing Mix

Overview This document is related to marketing and its various concepts. It is about the external environment in which a product or brand operates, the marketing mix and the overall marketing applications and environment. In order to illustrate the application and how these things affect …

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Coca Cola

International Human Resource Management ( IHRM ) Assignment 1 Submitted to: submitted by: Prof. S. P. Chauhan Group 4 Gaurav Sharma ( 93017 ) Manik Mittal ( 93026 ) Manvi Garg ( 93027 ) Rupali Madan ( 93041 ) Shashwat Sharma ( 93048 ) Swati …

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Coke vs Pepsi

The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry, especially those thinking about entering, have to think about: rivalry among establish firms, …

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Types of Business Activity

The Coca Cola Company is a global company that makes soft drinks. It is most known for producing the soft drink Coca Cola. The company claims that the drink is sold in more than 200 countries and is produced in Atlanta, Georgia. It was originally …

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Barriers to implementing a marketing plan

According to McDonald marketing planning is “a logical sequence of events leading to the setting of marketing objectives and a formulation of plans for achieving them. ” (McDonald 2002 POP) The complexity of marketing planning means that when organizations embark on it, they should expect …

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Soft Drink Industry Coca Cola Essay

History The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the …

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Coke and Pepsi Learn to Compete in India

1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key role? Could these effects have been anticipated prior to market entry? If not, could developments …

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Analysis of Soft Drink Market

What is new is the pace and breadth of market expansion by the cola giants, the depth to which heavy insinuated their products into the mass consciousness, and their penetration into regions of the world where institutions of transparency and accountability are poorly developed at …

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Adverts from the company Coca-cola

The original Coca-cola is seen as the biggest selling soft drink in history and the most popular product in the world. It was created on 8th of May 1884 by Doctor John. S .Pemberton and was first offered as a soda fountain drink, which was …

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Business Policy Coco Cola

In strategic planning organizations make use of different techniques such as establishing the weaknesses, strengths, threats and opportunities as well as the social, economic, political and technological investigation of the environment surrounding the organization. In this perspective, the major objective of strategic planning in any …

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Mis at Coca Cola

Management Information Systems at The Coca-Cola Company Lewis Bianco Professor Rampersad CMS 315 Due: 12/7/10 As a world-wide leader in the soft drink and beverage industry, Coca Cola maintains a vast corporate and industrial structure which serves to run the business as smoothly as possible, …

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Coca Cola External Environmental Factors

During the strategic marketing management process, there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends, economic and government trends, consumer trends and innovations. …

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Financial Accounting Concepts: PepsiCo, Inc. and the Coca Cola Company

PepsiCo, Inc. and The Coca Cola Company have both been in production for ages. Both PepsiCo, Inc. and The Coca Cola Company have become common house hold names through out the world today. Pepsi is one of the best selling products in American history. “Pepsi …

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The Pepsi Generation

Abstract It takes many years to build a brand name. Pepsi is no exception. This paper discuses what Pepsi means in today’s market and how it has evolved over time. It also discusses the evolution of Pepsi’s target market and their competition. Celebrity endorsements can …

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World Cup Marketing Opportunity

The World Cup is a sporting event that takes place once after every four years. It is celebrated by millions of fans from all over the world who love the football sport. The tournament normally involves 32 countries from different parts of the world that …

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Cola wars continue

Cola wars continue: Coke and Pepsi in 2010 (HBS 9-711-462) a. Use the 5-forces framework to explain why the soft drink concentrate industry has been so profitable. The soft drink concentrate industry has been very profitable for over 100 years. The reason can easily be …

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Competition Between Companies

For years many companies have struggled to be and to remain the best. To do this they had to go through advertising their products; televisions, radio, internet and sports. This is called competition; the main purpose for this is mainly to attract customers. These procedures …

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Realism and Naturalism

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Tools of marketing

Kotler coins the 3M’s which are major concepts and tools in marketing in this modern age. It includes the marketplace, the marketspace and the metamarket. Though these are all markets where products are sold and profits can be gained, these markets vary in scope. Many …

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Proposed Marketing Strategies

Given that there are two possible reasons for Coke to have positive cross price elasticity and not certain which on the two exist in the market, then it would be best for the management of Coke to intensify their marketing strategies in order to undercut …

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The Green Initiatives Being Implemented By the For the Coca-Cola Company and the Driving Forces Behind the Initiatives

The green initiatives relates to diverse efforts being put into place to ensure that environmental conservation efforts are a success. Sustainable technologies such as solar power, wind power, geothermal power, and other supplementary sources of energy are used to enhance accessibility and energy output. Coca-cola …

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Coca-Cola – The concept of marketing

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The Coca-cola Company Definition

Coca-Cola is the best-selling soft drink in most countries. In the Middle East, the only region in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% market share (to Pepsi’s 75%) and had double-digit growth in 2003. Similarly, …

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The Coca-cola Company Essay

The Coca-Cola Company is the world’s largest non-alcoholic beverage company and one of the largest corporations in the United States (www. thecoca-colacompany. com). Coca-Cola Company which is listed on the NYSE is headquartered in Atlanta, Georgia, U. S. The company engages in manufacturing, distributing and …

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Predictable Crises of Adulthood by Gail Sheehy

In the text, Gail Sheehy describes the difficulties, as well as freedom, which twenty-somethings are presented with when they enter the adult world. The twenties is the period when one is eager to find his own way of life. Some choose to go to graduate …

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SWOT Of Coca-Cola

Strengths Powered is a trademark of The Coca-Cola Company that is present in several countries of the world. It is one of the most recognized brands of moisturizer in the country. Is present in social networks with local accounts of: Twitter, Backbone, and Youth. The …

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Words 339
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What is the message of Coca Cola?
Coca-Cola has communicated the same strong message of pleasure through a multitude of marketing campaigns over the years. These simple slogans, like "Enjoy" & "Happiness", are timeless and universally applicable.
What is Coke current slogan?
It replaces Coke’s “Open Happiness” marketing campaign from 2009, which was one of the longest-running and most successful campaigns in its 130 year history of marketing soft drinks. ...
What is the analysis of Coca Cola?
This Coca Cola SWOT analyze reveals how Coca Cola - the company responsible for one of the most recognizable brands in history - used its competitive advantage to become world's second largest beverage producer. It identifies all the major strengths, weaknesses and threats that impact the company most.
What are the characteristics of Coca Cola?
Coca-Cola's brand stands for qualities like caring, sharing. Connecting, integrity, and excellence.

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