Essays on Coca Cola

Essays on Coca Cola

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CEO: James Quincey (May 1, 2017–)

Headquarters: Atlanta, GA

Founder: Asa Griggs Candler

Founded: January 29, 1892, Atlanta, GA

Subsidiaries: Coca-Cola (Japan) Company, Limited, Costa Coffee, Minute Maid, Coca-Cola India

IPO date: Friday, 26.09.1924

Location: Atlanta, Georgia, US

 

Fundamentals and financials (2020):

Market cap                         $259.04 billion
Revenue                              $8,652 billion
Employees                         80,300

Company management: Muhtar Kent (Chairman of the Board and Chief Executive Officer)

If there's ever a drink that needs no introduction, it's Coca-Cola, the flagship product of the aptly named Coca-Cola Company. The soft drink produced by this corporation is internationally regarded as the most well-known beverage in the world.

Initially founded way back in 1886, the corporation quickly settled on its course. A beverage named Coca-Cola (most commonly referred to as simply ‘coke') was invented, but it's original usage was far from being a beverage – initially, it was conceived to be a patent medicine.
Note of interest, John Pemberton, the creator of ‘coke,’ sold less than 10 cups a day on average back in the 19th century, but as of now, the corporation’s drinks are consumed at a staggering rate of 1.8 billion per day. The recipe of this soft drink is still shrouded in mystery, and it remains one of the most debated topics.

On the whole, there are about 3,500 products being sold by the company. Other products you may know include Fanta and Sprite, among other variations of coke itself. There’s a lot to explore here, so let’s dive in.

Financial Data

The Coca-Cola Company has been in business for a really long time, and during this period, the venture managed to grow a healthy following as well as generate a ton of copycats trying to muscle in on their market share.
With an estimated annual revenue of $41.8 billion, Coca-Cola company is a modern juggernaut only a few companies can compete with.

That’s why this corporation's financial reports and data present such a great deal of interest, they offer a sneak peek into how this business functions. Any business that has assets worth $80 billion deserves a closer look. Sustainability strategies, pricing, income statements, annual reports and other associated economic initiatives are an enchanting read to anyone interested in business and are sure to lend insight into one of the most successful enterprises in the world currently.

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Marketing

About 95% of people living in the world recognize Coca-Cola’s brand and their market share on carbonated drinks is 43% in the US alone. If anything, that’s a strong indication of how successful their marketing tactics are.

Marketing is a staple of any business, and it's nigh impossible to establish and sustain a successful venture without a fully developed marketing campaign and social presence. 105 million people liked their Facebook page, a very presentable number.

Positioning, segmentation and marketing mix, as well as environmental factors, pricing, and other elements need to be studied. A lot of metrics are at play as far as marketing efforts are concerned, and Coca-Cola Company's promotional strategies and plans do tell an exhaustive story, one that is well worth a closer inspection. Does this business actually spend $4 billion a year on advertising?
Dive deeper into this corporation’s marketing efforts with this list of associated reading.

Structure and Operations

Creating an effective organizational structure requires extensive planning before being set in motion. Every department needs to work at full capacity in order to establish a healthy synergy, and this enterprise with a $180 billion market cap is no different. The company hosts over 130 thousand employees worldwide, all working in a harmonious tandem.

What strategic processes are there? How does this company create jobs and motivate employees? What kind of a company is it? Are there any regional divisions or sub-divisions?
These are the questions that require extensive research. Feel free to examine the materials below to get a clearer picture of how Coca-Cola conducts business and stays performing at a high level.

Analysis

Coca-Cola Company is a business, first and foremost and just like any other business, it has its strengths, weaknesses, opportunities, and threats, which is why it became the subject of countless research projects and SWOT analyses.

These are important for a reason; they allow to establish company's direction and define its strategy as well as suggest future improvements and prevent risks.

If you want to have better insight into how this business functions, you won’t do better than an extensive analysis. Many have been conducted before, and since you’re at the right place to explore them, feel free to browse the list below.

Feeling stuck when writing an essay on Coca Cola? If you are unable to get started on your task and need some inspiration, then you are in the right place. Coca Cola essays require a range of skills including understanding, interpretation and analysis, planning, research and writing. To write an effective essay on Coca Cola, you need to examine the question, understand its focus and needs, obtain information and evidence through research, then build a clear and organized answer. Browse our samples and select the most compelling topic as an example for your own!

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We've found 226 essays on Coca Cola
Coca-Cola: Business Details, Marketing Strategies And Analysis

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The Selling and Use of Bottled Water at Culver City Middle School

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Coca-Cola and Pepsi harm India’s ecology

Introduction Coca cola and Pepsi are MNC’s localized in almost every country. Their approach towards making profit is strategically not the same everywhere. India is a developing country, are the rules and regulations strict enough to stop these corporations to exploit the Indian locals. We …

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Innovation Using Ansoff Matrix

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What Is Marketing Mix

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Coke vs Pepsi

The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry, especially those thinking about entering, have to think about: rivalry among establish firms, …

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Types of Business Activity

The Coca Cola Company is a global company that makes soft drinks. It is most known for producing the soft drink Coca Cola. The company claims that the drink is sold in more than 200 countries and is produced in Atlanta, Georgia. It was originally …

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Barriers to implementing a marketing plan

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Soft Drink Industry Coca Cola Essay

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Coke and Pepsi Learn to Compete in India

1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key role? Could these effects have been anticipated prior to market entry? If not, could developments …

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Analysis of Soft Drink Market

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Adverts from the company Coca-cola

The original Coca-cola is seen as the biggest selling soft drink in history and the most popular product in the world. It was created on 8th of May 1884 by Doctor John. S .Pemberton and was first offered as a soda fountain drink, which was …

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Business Policy Coco Cola

In strategic planning organizations make use of different techniques such as establishing the weaknesses, strengths, threats and opportunities as well as the social, economic, political and technological investigation of the environment surrounding the organization. In this perspective, the major objective of strategic planning in any …

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Mis at Coca Cola

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Coca Cola External Environmental Factors

During the strategic marketing management process, there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends, economic and government trends, consumer trends and innovations. …

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The Pepsi Generation

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World Cup Marketing Opportunity

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Realism and Naturalism

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Tools of marketing

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Proposed Marketing Strategies

Given that there are two possible reasons for Coke to have positive cross price elasticity and not certain which on the two exist in the market, then it would be best for the management of Coke to intensify their marketing strategies in order to undercut …

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The Green Initiatives Being Implemented By the For the Coca-Cola Company and the Driving Forces Behind the Initiatives

The green initiatives relates to diverse efforts being put into place to ensure that environmental conservation efforts are a success. Sustainable technologies such as solar power, wind power, geothermal power, and other supplementary sources of energy are used to enhance accessibility and energy output. Coca-cola …

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Coca-Cola – The concept of marketing

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The Coca-cola Company Definition

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The Coca-Cola Company is the world’s largest non-alcoholic beverage company and one of the largest corporations in the United States (www. thecoca-colacompany. com). Coca-Cola Company which is listed on the NYSE is headquartered in Atlanta, Georgia, U. S. The company engages in manufacturing, distributing and …

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Strengths Powered is a trademark of The Coca-Cola Company that is present in several countries of the world. It is one of the most recognized brands of moisturizer in the country. Is present in social networks with local accounts of: Twitter, Backbone, and Youth. The …

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FAQ

What is the message of Coca Cola?
Coca-Cola has communicated the same strong message of pleasure through a multitude of marketing campaigns over the years. These simple slogans, like "Enjoy" & "Happiness", are timeless and universally applicable.
What is Coke current slogan?
It replaces Coke’s “Open Happiness” marketing campaign from 2009, which was one of the longest-running and most successful campaigns in its 130 year history of marketing soft drinks. ...
What is the analysis of Coca Cola?
This Coca Cola SWOT analyze reveals how Coca Cola - the company responsible for one of the most recognizable brands in history - used its competitive advantage to become world's second largest beverage producer. It identifies all the major strengths, weaknesses and threats that impact the company most.
What are the characteristics of Coca Cola?
Coca-Cola's brand stands for qualities like caring, sharing. Connecting, integrity, and excellence.

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