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Introduction Advertising used properly is a major tool in the hands of marketing managers which helps enable them to sell products, services and ideas. The idea is to sell products to the consumers. This has been proved by the fact that companies are investing a …Read more
The ability to collect data, analyze it and make decisions has transformed how marketers do their jobs. Marketing used to be an educated guessing game based on experience and instinct, but advances in tools and technology now empower us to profile and predict behaviors about prospects …Read more
As content marketing gains steam as a strategy in the marketing world, more businesses are taking a stab at building buyer personas.According to Customer Think’s survey, 57 percent of respondents did their first-ever buyer persona development initiative within the last two years. But that wasn’t …Read more
Marketing Principles Economic-Buyer Model Activity From an economic perspective, needs would be viewed as a consumer maximizing their dollar or buying potential by choosing the product that best meets their requirements based on value, features, functionality, convenience etc. Economic needs relate to the economic-buyer model …Read more
In consumer markets, segmentation typically entails statistically categorizing a large number of customers with similar needs into the same group so that they can be reached with similar marketing and advertising channels. By doing so, the marketer can then analyze the needs of the consumers …Read more
In this essay, we will be talking about the difference between consumer buyer behavior and organizational buyer behavior and how marketers can harvest this knowledge to create the right marketing strategies for each category of the market. The main difference between consumer buyer behavior and …Read more