Essays on Nokia

Essays on Nokia

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The target market of Nokia

The target market of Nokia is the college students who are mainly aged from 18 to 25 years old. They are selected as the target customers because they have great potentials for the mobile phone category. The target market of college students is based on the …

MotorolaNokiaTarget Market
Words 1013
Pages 4
Motorola Failure

Motorola Mobility, the ailing cellphone maker that Google bought in May, told employees Sunday that it would lay off 20 percent of its work force and close a third of its 94 offices worldwide. The cuts are the first step in Google’s plan to reinvent …

InnovationIphoneMotorolaNokia
Words 1185
Pages 5
Strategic Positioning and Future Prospects for Blackberry

Black Berry’s success is primarily based on the fact that it positioned itself away from the major players such as Nokia, Motorola and Sony Ericsson. Yes Black Berry does have a distinctive market position, which has been one of the main reasons that they have …

CompetitionFutureInnovationNokia
Words 88
Pages 1
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Total Quality Management In Honda And Nokia Companies

Total quality management summarizes the essential points in managing a business effectively. Effective business management means providing excellent service or products to the consumers, maintaining good atmosphere among workers and making the business dynamic and growing. Dr. W. Edwards Deming can be considered as the …

HondaNokiaTotal Quality Management
Words 1113
Pages 5
Nokia’s Mission Statement

Nokia Nokia’s Interim Report (2013) showed a decline in the first quarter for group net sales, device and services net sales and networks net sales. Therefore, it comes as no surprise that Nokia’s mission statement places a strong emphasis on shareholder value and social responsibility …

Mission StatementNokia
Words 596
Pages 3
Organizational Behavior, Mintzbergs Managers

Introduction The theory our group will be discussing and explaining in depth is the leadership styles of top management using Mintzberg’s managerial roles. Mintzerg named ten different roles, all separated into three categories. The first category is interpersonal. This includes figurehead, leader, and liason. The …

BehaviorEntrepreneurshipMicrosoftNokia
Words 3806
Pages 14
Why has segmentation been a successful marketing strategy for Nokia?

1)      Why has segmentation been a successful marketing strategy for Nokia? Market segmentation is essentially a marketing tool which purpose is to “allow your marketing/sales program to focus on the subset of prospects that are “most likely” to purchase your offering” (www.businessplans.org). Nokia understands this …

MarketingMarketing StrategyNokia
Words 114
Pages 1
Perodua Swot

The macro-economic situations are leading to lower sales for all automobile manufacturers I Strength – being affiliated with a Japanese carmaker and indirectly linked to Toyota, the No. Remake in the world. Provides access to new technology, enables regular product updates and brings production efficiencies …

NokiaRetailSwot Analysis
Words 210
Pages 1
Strategic management – Nokia

Nokia Mission Nokia’s mission is simple: “Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment.” The …

CompetitionNokiaStrategic Management
Words 3176
Pages 12
A SWOT analysis for Nokia

In this part of my investigation I am constructing a SWOT analysis for Nokia. I will have to analyse the external factors that may prevent Nokia from re-launching WAP enabled mobile phones onto the market. SWOT Analysis What is a SWOT analysis? A SWOT analysis …

NokiaSwot Analysis
Words 1339
Pages 5
Sony’s Environment Analysis

Executive Summary Sony Corp. acquired Ericsson’s shares in their 50-50 joint venture Sony Ericsson early this year and rebranded it into Sony Mobile, a wholly own subsidiary of Sony Corp. The aim of this audit is to analysis current situation of Sony Mobile and suggests …

EnvironmentIphoneNokia
Words 5272
Pages 20
Vertu Case Study

It operated a luxury mobile phone brand called Vertu, founded by Frank Nuovo in the late 1990s, which pioneered the luxury mobile phone market by using precious materials such as diamonds, sapphires, titanium and exotic leather for phone production. The company enjoyed impressive growth in …

Case StudyIphoneMicrosoftNokia
Words 8557
Pages 32
Nokia Lumia: SWOT analysis

Strengths Nokia Lumia 1020 with the 41-megapixel camera can take photos and video that no other smartphone can match. “With 1020 you’ll shoot your pictures in super-high-resolution so you can zoom in as close as you want”, this is one of the ways in which …

NokiaSwot Analysis
Words 992
Pages 4
Strategic management report Nokia company

The corporate strategy of Nokia management has witnessed marvelous success in the field of mobile communications. Its success lies in Nokia’s achievement of the key position in the cell phone market. Nokia is expanded through all the international markets including Europe, Asia-Pacific, Middle-East, Africa, China …

NokiaStrategic Management
Words 559
Pages 3
Financial Analysis of Nokia

Introduction of Nokia Nokia, one of the leading brands in mobile phones, was started by a mining engineer, Fredrik Idestam, in 1865 by making paper from wood pulp mill; a second paper mill was built on Nokianvirta river that gave birth to the present name …

Financial AnalysisNokia
Words 3080
Pages 12
Vertu Luxury Branding

VERTU presentation for “Branding for Luxury Products” course. HISTORY The VERTU originally started in 1998 in Great Britain, now wholly owned subsidiary of Finnish company Nokia. The same year founder and Chief Designer, Italian Frank Nouvo began putting his ideas for Vertu on paper and …

BrandCustomerNokia
Words 3517
Pages 13
Nokia Corporation – Marketing Relationships

Nokia is one of the world’s leading mobile phone supplier as well as a leading supplier of mobile and fixed telecom networks that also includes customer services related to their supplies. Moreover, the company also allocates extensive time and resources in order to create standards …

CorporationMarketingNokiaRelationship
Words 926
Pages 4
Essay On Problem Solving Techniques Used By Few Organisations

Acknowledgement An old Chinese proverb says; When eating your bamboo sprouts, remember the man who planted them. Now that our sprouts are ready to eat, it is time for us to express our deepest gratitude to all those to have made this possible. We wish …

Coca ColaNokiaPepsiPepsicoProblemXerox
Words 109
Pages 1
Compative Study on Nokia and Samsung

Introduction Overview of Industry as a Whole In today’s world, most people communicate through the use cellular phones. It’s hard to believe that fifteen years ago cell phones were a rarity. Below is a history chronicling the dawn of the cell phone to its current …

AdvertisingMultimediaNokiaSamsung
Words 5678
Pages 21
Nokia  Business Analysis

Introduction: One of the most important concepts in the orbitational research which is the firm performance. Firm performance is the measure of performance of a company that may not depends on the efficiency of the company by itself, it depends on the markets also. It …

Business AnalysisNokia
Words 2940
Pages 11
Case16 Alarm Ringing: Nokia in 2010

Strategic Management Case Analysis Firm Analysis Roy L. Simerly Department of Management 3106 Bate East Carolina University Greenville, NC 27858-4353 (252) 328-6632 (Work) (252) 328-4094 (Fax) simerlyr@mail. ecu. edu Strategic Management Case Analysis Firm Analysis Abstract This is the second part of a two part …

InvestmentNokia
Words 3560
Pages 13
Bharti Airtel Outsourcing

* Bharti Airtel aimed to be a low cost provider in the highly capital intensive telecom industry. They needed to keep pace with the rapid growth of their customer base, which was growing at almost 100 percent per year. Their strategy was to acquire new …

AirtelIbmNokiaOutsourcing
Words 1096
Pages 4
Culture, Goal-Oriented Communication (Leadership)

Culture, Goal-Oriented Communication (Leadership), and A Fast Growing Organization: the case of Samsung Electronics Hur, Chulboo, Professor Emeritus, Myongji University, Seoul, Korea and Adjunct Professor of Business Management, Yanbian University of Science and Technology, Yianji, Jilin, China Mobile phone 010-9872-7492, e-mail: chulhur@hotmail. com and cbhur@mju. …

CommunicationNokiaSamsungTelevisionToyota
Words 9128
Pages 34
Customer Value- Apple Inc.

How Apple Can Keep Its Value By Saul Hansell It’s official. Apple is the most valuable computer maker in the world. In the wake of the company’s better than expected earnings in the quarter ended Sept. 30, Apple’s shares rose by nearly 7 percent, making …

AppleIntelMicrosoftNokia
Words 638
Pages 3
Smartphone Industry

Executive summary Smartphones have ushered in a new generation of modern communication. The report investigates the computing capabilities of smartphones, and their ability to support several multimedia applications. The report discusses that fact the smartphone industry has rapidly grown over the last two decades. Currently, …

IndustriesNokia
Words 1694
Pages 7
Nokia Swot Analysis

Nokia SWOT Analysis Strengths Strong brand image is Nokia’s core asset. The company continues to strengthen its brand equity through various marketing campaigns. Nokia’s brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by InterBrand …

NokiaSwot Analysis
Words 701
Pages 3
Analyzing Motorola’s Performance through PEST and Porter’s Five Force Analysis

Motorola Phone Company is among the best performing companies in the telecommunication industry. This research paper analyses the Motorola by carrying out a PEST analysis and a Porter’s five force industry analysis. The paper aims at looking at the issues affecting Motorola within the context …

MotorolaNokiaTelecommunication
Words 85
Pages 1
Recommending a Marketing Mix for a Service ‘Lumia’ 800

Executive Summary When technology change the way people interact with each other in daily life, those writing days were gone with letters and postcards and personalized greeting cards and they are turned into emails, online social networking chat, sending text messages mostly with a mobile …

MarketingMonopolyNokia
Words 1142
Pages 5
Nokia and the RFID student attendance monitoring system

Abstract: RFID student attendance monitoring system is a system that will take students attendance by using RFID technology. This system mainly comprises of Nokia 6212 NFC mobile which is used as RFID reader, RFID tags which are embedded to the students ID cards and Server …

DatabaseMonitoring SystemNokiaRadio
Words 8596
Pages 32
Samsung Vs Nokia

Samsung History : Samsung was founded by Lee Byung-chul in 1938 as a trading company.Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and …

MicrosoftNokiaSamsungTelecommunication
Words 63
Pages 1
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Nokia Corporation is a Finnish multinational telecommunications, information technology, and consumer electronics company, founded in 1865. Nokia's main headquarters are in Espoo, Finland, in the greater Helsinki metropolitan area, but the company's actual roots are in the Tampere region of Pirkanmaa.
Founded

May 12, 1865, Tampere, Finland

Headquarters

Espoo, Finland

CEO

Pekka Lundmark (Aug 1, 2020–)

Subsidiaries

Nokia Networks, DeepField, Inc., Nokia Bell Labs, Nokia (Ireland ) Ltd., Novarra Inc.

Revenue

23.33 billion EUR (2019)

Frequently asked questions

What is Nokia known for?
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. Nokia's headquarters are in Espoo, in the greater Helsinki metropolitan area. In 2014, Nokia employed 61,656 people across 120 countries, did business in more than 150 countries, and reported annual revenues of around €12.73 billion. Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock Exchange. Nokia's shares are listed on the Helsinki Stock Exchange and New York Stock Exchange.Nokia is a major contributor to the mobile telephony industry, having assisted in the development of both GSM and CDMA standards. Nokia's earliest foray into the telecommunications industry came in 1967, with the establishment of a joint venture with Finnish Cable Works, called Mobira Oy. This venture launched the Nordic Mobile Telephone (NMT) service, the world's first international cellular network. In 1979, Nokia launched the Mobira Senator car phone, which was Nokia's first mobile phone.In the 1980s, Nokia began developing digital switching technology, which laid the foundation for the company's future core businesses. In 1982, Nokia launched the world's first fully digital cellular system, the Nordic Mobile Telephone (NMT) system. In 1987, Nokia introduced the world's first portable GSM handset, the Mobira Cityman 900, which weighed 900 grams (2 pounds).In the early 1990s, Nokia expanded into the mobile phone market with the launch of the Nokia 1011, the world's first hand-held GSM phone. In 1992, Nokia launched the world's first portable GSM phone, the Nokia 5110. In 1993, Nokia introduced the Nokia 2100 series, the world's first phones with integrated personal digital assistants (PDAs). In 1994, Nokia introduced the Nokia 9000 Communicator, the world's first mobile phone with integrated email and Internet access.In the late 1990s and early 2000s, Nokia was the world's leading mobile phone manufacturer. In 1998, Nokia launched the Nokia 3210, the world's best-selling phone. In 1999, Nokia launched the Nokia 7110, the world's first WAP-enabled phone. In 2000, Nokia launched the Nokia 6210, the world's first GPRS-enabled phone.In the early 2000s, Nokia began to experience difficulties as a result of the increasing competition from other mobile phone manufacturers, such as Samsung and Motorola. In 2003, Nokia announced a major restructuring of the company in an effort to return to profitability. In 2005, Nokia sold its mobile phone business to Microsoft. In 2014, Nokia announced that it would return to the mobile phone market with a new line of Android-powered smartphones.
Why was Nokia so successful?
Nokia was so successful because it was able to provide affordable mobile phones that were able to connect to the internet and had a wide range of features. The company was also able to create a strong brand identity that was associated with quality and innovation.
Why Nokia is a good brand?
Nokia is a good brand because it is one of the most established mobile phone companies in the world. Nokia has been making mobile phones since the late 1990s, and it has a strong reputation for making quality products. Nokia also offers a wide range of products, from entry-level phones to high-end smartphones, so there is a Nokia phone for everyone. Nokia phones are also known for being durable and reliable, so you can trust that your Nokia phone will last you for years to come.
Why did Nokia fail?
Nokia's failure was primarily due to their inability to adapt to the changing market. In the early 2000s, Nokia was the world's leading manufacturer of mobile phones. However, they failed to foresee the rise of smartphones and the accompanying decline in demand for traditional mobile phones. As a result, Nokia was caught flat-footed when the market shifted and was unable to recover.Nokia was also slow to embrace Android, the operating system that now dominates the smartphone market. Instead, they bet on Microsoft's Windows Phone platform, which proved to be a losing proposition. By the time Nokia finally did switch to Android, it was too little too late and they had already lost significant market share.Lastly, Nokia was hamstrung by its own bureaucracy and inflexible culture. In a fast-changing market, Nokia was slow to make decisions and implement change. This made it difficult for the company to keep up with the competition and ultimately doomed Nokia to failure.

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