Nike and Adidas
Both Nike and Adidas are sportswear companies that goods throughout many parts of the world are very popular and have been the top two leading sport companies in the sport industry; as a result, people have to compare and contrast which product proper for them. The aim of this essay is to compare and contrast these two companies in terms of company’s background, products and price, and sponsorships and marketing. Firstly, background of Nike company and Adidas company have different founder and slogan. Nike is an international U.S.-American sportswear manufacturer. It was founded by Bill Bowerman in the year 1972 and the slogan is “Just Do It”. On the other hand, Adidas is a worldwide sportswear manufacturer based in Germany and founded by Adolf Dassler on 18 August 1949. The slogan is “Impossible is nothing”. Secondly, both of Nike and Adidas company merchandise related products, but the product’s price are quieted different. These two companies sell and offer a wide range of products for the customers and their products offered is mainly on sportswear for men and women. These companies also provide the customers varieties of footwear such as sports shoes, casual shoes, boots, sandals and stockings. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology.
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Thirdly, there are similarities and differences points in sponsorships and how they market their products. Nike and Adidas have also been the top sponsors in the sport industry. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. In contrast, Adidas sponsors professional soccer, tennis, general athletics with mainly clothing. In terms of market focus, Retail is a key focus for Nike in connecting with consumers, both online and in store. Whereas, Adidas are European market focus because Europe is the birthplace of Adidas with a long tradition of domination in the marketplace. In conclusion, Nike and Adidas are both famous sports brand, people usually tend to compare them to each other and got a finally choice for buying these products and companies’ background, advertisement and price are important factors that influences consumers to make the final decision to buy these products.
Nike, Inc History & Heritage. (2013). Retrieved September 6, 2013 from http://nikeinc.com/pages/history-heritage Adidas. (2013). Retrieved September 5, 2013 from http://en.wikipedia.org/wiki/Adidas Adidas products. (2012). Retrieved September 6, 2013 from http://en.wikipedia.org/wiki/Adidas#Products
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