Essays on Brand

Essays on Brand

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We've found 598 essays on Brand

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Strategic Analysis of EuroPC

1. Introduction This report is to analyse the EuroPC Company EuroPC House, Cardonald Business Park, Cardonald, Glasgow, Scotland G51 4EB. The report is to analyse the competition, complete a value analysis and a website evaluation. On completion recommendations can be offered to EuroPC on how …

Words 3229
Pages 13
Literature Review on Brand Awareness

Definition of ‘Brand Awareness’ The likelihood that consumers recognize the existence and availability of a company’s product or service. Creating brand awareness is one of the key steps in promoting a product Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with …

Words 1321
Pages 6
Key Challenges Facing Brand Ikea

For the past years, Ikea’s cultural branding stands out from other competitors because it blends value into their fashionably designed furniture to ensure that modern household goods are made affordable. However, rising prices in raw material and transport cost has forced Ikea’s first price hike …

Words 368
Pages 2
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Cebu Pacific Paper

Case Context Cebu Pacific Air owned by the Gokongwei family and established in 1988, is the provider of most domestic flights in the Philippines. In 2000, Cebu Pacific Air was able to go international and expanded operations to Asia-Pacific countries. It owns 45% of the …

Words 3004
Pages 13
Comparison Between Milo Horlicks and Bornevita

MILO BRANDING: Milo brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania. Loved and trusted by …

Words 1392
Pages 6
The Pros and Cons of Modeling

It is undeniable that, modeling has become one of the most sought after career options for many youngsters as it is one of the most thrilling and lucrative profession. The tremendous changes taking place in the fashion industry have given a spurt of rise to …

BrandFashionPeer Pressure
Words 1593
Pages 7
My Most Memorable Trip

In Hong Kong, 1. 25 million chickens were killed due to the outbreak of the dreaded bird flu, Princess Diana died, and gas was only $1. 22 per gallon. I was newly divorced and working pizza delivery for about nine months when the call came …

Words 1502
Pages 7
Aims and objectives of Waitrose

Waitrose aims: Waitrose aims are their long-term targets that they would want to achieve by using their skills as a business. One Waitrose aims is to double its 3.7% market share over the next 10 years by increasing the number of stores in the UK …

Words 2240
Pages 9
How Coca-Cola Uses Brand Equity

How Coca-Cola Uses Brand Equity The Coca-Cola Company wears its royal red banner high and proud. The association of Coca-Cola’s reputable brand and its world-renowned syrup-based beverage has become synonymous to being that “certain thirst-quencher” very well-incorporated in everyday lifestyle of many, but how do …

BrandCoca Cola
Words 194
Pages 1
Dettol Soap

Dettol soap introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour, but becomes milky white when diluted in water. This …

Words 2893
Pages 12
Soap in Philippines

INDUSTRY PROFILE Soap in Philippines Reference Code: 0115-0208 Publication Date: April 2011 www. datamonitor. com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor. com Datamonitor Europe 119 Farringdon Road …

Words 7008
Pages 29
Niké, Inc.: Product Line and Brand Positioning

Abstract             Niké, Inc. uses a brand marketing mix that is as multicultural and diverse as all the people in the planet.  They make sure that there is a product for the type of gender, design, activity, color, and price for every type of customer, …

Words 2008
Pages 9
Mas Strategic Analysis

Firstly, the report begins with an external analysis of the SEA airline environment highlighting significant opportunities and threats. The most notable opportunity is an increased demand for low cost travel in SEA, while the growing market share of LCC AirAsia is an emerging and significant …

BrandCompetitive AdvantageMalaysia
Words 6708
Pages 27
Brand Imitation

Many companies which use branding as their major key for marketing are facing the problem of imitators which makes them lose a possible high profit and potential customers who will prefer to buy the cheaper alternative even though it is just an imitation. With these …

Words 102
Pages 1
L’Oreal: Global Brand, Local Knowledge

Research and Development L’Oreal competitive advantage in this field is because they invest heavily in innovation and creating products to suit the times and the needs of all current and future markets creating products that meet the needs and create new consumer needs. This allowed …

Words 1338
Pages 6
Dove – Brand Value

Question 1 Prior to the launch of “The Campaign for Real Beauty,” Dove focused mostly on the brand’s functional benefits in its advertising. Dove products were packaged simply, and the name “dove” implied purity, freshness and cleanliness. It was also very feminine. To customers, Dove …

AdvertisingBrandSelf Esteem
Words 93
Pages 1
A Comparative Study of Two Shampoo Brands Based on General Consumer-Related Qualities

A blind comparison of two brand-name shampoos was performed using two selected subjects that have been pre-determined to be willing to participate in the study.  The brand-name shampoos included in this investigation were ClairolTM Herbal Essences and Tresemmé TM. (more…)

Words 41
Pages 1
Brand and symbolic consumption: Coca-Cola

Coca-Cola brand The meaning of symbolic consumption can be explained by assuming consumption as part of problem-solving. If we consider a brand to be having significant meaning, it can be utilized as a symbol. It is, however, difficult to grasp the meaning of a specific …

Words 425
Pages 2
Ben & Jerry Case Analysis

Strategic Analysis of Ben & Jerry’s Homemade, Inc. Can B&J Serve a Double Scoop of Being Green and Making Green? ESM 210 Professor Delmas Final Paper November 21, 2000 Alex Tuttle Vicky Krikelas 1 BEN & JERRY’S ICE CREAM Table of Contents INTRODUCTION……………………………………………………………………………. MARKET DESCRIPTION………………………………………………………………….. …

BrandCompetitive AdvantageStrategic Management
Words 6549
Pages 27
Chiquita Brands – Porters Five Forces

Threat of New Entrants It has proved to be difficult for new companies to enter the banana industry. Therefore, there is no strong threat of new entrants into the market. This is due to several factors and entry barriers that exist. These include: (more…)

Words 45
Pages 1
Vitasoy – Sparkling Soy Milk

Soya bean is the main source of protein for Chinese people for 4,000 years. Mr. Lo brought this big idea to Hong Kong market, he began to sell his Soya bean milk from delivery in fresh to customers’ homes on bicycle, expanded his business to …

Words 2943
Pages 12

MGF 403 Assignment 4 Was Haier’s decision to globalize into developed markets early on a good strategy? Haier focus on difficult market first. In this context, difficult means developed and big for the market ,for example, Europe and United States markets . Zhang decides to …

Words 577
Pages 3
Target Corp Strategic Recommendation

Target Corp. Strategic Analysis MAN4720 Section 22 -Wednesdays 7:30pm Team: Risky Business Christine Majewski Jake Morgan Kristin Stearker Cory Verez Executive Summary ?The purpose of this analysis is to inform the board of team Risky Business’ strategic proposal related to Target Corporation’s Health & Wellness …

Words 9334
Pages 38
International Brand Names

A brand name is a good collection of experiences and associations that can be attached to a company, a product or a service, an organization or an entity. However, in many instances brand refers the trade name of a product. A brand name is the …

Words 101
Pages 1
Brand Equity

Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk. , The first time Indomie hits the market was on 1970, people doubted that selling instant noodle as one of the staple food in Indonesia, but …

Words 2385
Pages 10
David Beckham as One of the Most Successful Endorsers

QUESTION 1 David Beckham was one of the most successful endorsers in the late 1990s and the early twenty-first century. What were reasons for the success as an endorser? What values did he signify as a brand and what were the advantages that the companies …

Words 2819
Pages 12
A Research Proposal on the International Branding

Elite branded products try to catch the attention of the public by attempting to sell a dream, which is done by attempting to discern the most common inner desires of the targeted consumer market; once this is done, the brand tries to enlist the services …

Words 69
Pages 1
Brand and Lifebuoy

Industry overview: The bar soap industry in India is highly orgai&ed with an annual growth rate of 13% and over RS 9,193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local …

Words 3617
Pages 15
Project On Bajaj Auto Limited

 1. 0 Introduction 2. 0 Product Portfolio. 2. 1 Product life cycle of the various products. 2. 2 A BCG Matrix of Various products. 3. 0 Key Brands – Top Three in terms of volume and revenue 3. 1 Bajaj Pulsar. 3. 2 RE (3 …

Words 4453
Pages 18
Billabong Analysis

Billabong International Limited is an Australian based clothing company that established its business in 1980’s and expanded internationally through its franchises and acquisitions. The business is engaged in the marketing, distribution, wholesaling and retailing of apparel, eyewear, accessories, wetsuits and hard goods in the boardsports …

Words 94
Pages 1

Find extra essay topics on Essays on Brand by our writers.

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.

Brand characters

  • Tony the Tiger
  • Ronald McDonald
  • Pillsbury Doughboy
  • Michelin Man
  • Kool‑Aid Man

Branding books

  • Designing Brand Identity...
  • The Brand Gap: Revised...
  • Building a StoryBrand: Clarify Y...
  • The 22 Immutable Laws of...
  • Branding in Five and a H...


What is the importance of a brand?
Why is branding important Branding can be described as the nuanced art and craft of actively shaping your brand. A brand can set itself apart from its competitors and create a connection with customers and clients through strategy, creativity and skill. Without good branding, even top-notch businesses would look dull.
What is branding and examples?
Branding is the act of communicating a distinctive selling proposition, or a differential that sets a product/service above the rest. Branding techniques include logos and taglines, jingles, and mascots.

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