Essays on Brand

1. Introduction This report is to analyse the EuroPC Company EuroPC House, Cardonald Business Park, Cardonald, Glasgow, Scotland G51 4EB. The report is to analyse the competition, complete a value analysis and a website evaluation. On completion recommendations can be offered to EuroPC on how …

Definition of ‘Brand Awareness’ The likelihood that consumers recognize the existence and availability of a company’s product or service. Creating brand awareness is one of the key steps in promoting a product Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with …

For the past years, Ikea’s cultural branding stands out from other competitors because it blends value into their fashionably designed furniture to ensure that modern household goods are made affordable. However, rising prices in raw material and transport cost has forced Ikea’s first price hike …

Case Context Cebu Pacific Air owned by the Gokongwei family and established in 1988, is the provider of most domestic flights in the Philippines. In 2000, Cebu Pacific Air was able to go international and expanded operations to Asia-Pacific countries. It owns 45% of the …

MILO BRANDING: Milo brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania. Loved and trusted by …

It is undeniable that, modeling has become one of the most sought after career options for many youngsters as it is one of the most thrilling and lucrative profession. The tremendous changes taking place in the fashion industry have given a spurt of rise to …

In Hong Kong, 1. 25 million chickens were killed due to the outbreak of the dreaded bird flu, Princess Diana died, and gas was only $1. 22 per gallon. I was newly divorced and working pizza delivery for about nine months when the call came …

Waitrose aims: Waitrose aims are their long-term targets that they would want to achieve by using their skills as a business. One Waitrose aims is to double its 3.7% market share over the next 10 years by increasing the number of stores in the UK …

How Coca-Cola Uses Brand Equity The Coca-Cola Company wears its royal red banner high and proud. The association of Coca-Cola’s reputable brand and its world-renowned syrup-based beverage has become synonymous to being that “certain thirst-quencher” very well-incorporated in everyday lifestyle of many, but how do …

Dettol soap introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour, but becomes milky white when diluted in water. This …

INDUSTRY PROFILE Soap in Philippines Reference Code: 0115-0208 Publication Date: April 2011 www. datamonitor. com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor. com Datamonitor Europe 119 Farringdon Road …

Abstract             Niké, Inc. uses a brand marketing mix that is as multicultural and diverse as all the people in the planet.  They make sure that there is a product for the type of gender, design, activity, color, and price for every type of customer, …

Firstly, the report begins with an external analysis of the SEA airline environment highlighting significant opportunities and threats. The most notable opportunity is an increased demand for low cost travel in SEA, while the growing market share of LCC AirAsia is an emerging and significant …

Many companies which use branding as their major key for marketing are facing the problem of imitators which makes them lose a possible high profit and potential customers who will prefer to buy the cheaper alternative even though it is just an imitation. With these …

Research and Development L’Oreal competitive advantage in this field is because they invest heavily in innovation and creating products to suit the times and the needs of all current and future markets creating products that meet the needs and create new consumer needs. This allowed …

Question 1 Prior to the launch of “The Campaign for Real Beauty,” Dove focused mostly on the brand’s functional benefits in its advertising. Dove products were packaged simply, and the name “dove” implied purity, freshness and cleanliness. It was also very feminine. To customers, Dove …

A blind comparison of two brand-name shampoos was performed using two selected subjects that have been pre-determined to be willing to participate in the study.  The brand-name shampoos included in this investigation were ClairolTM Herbal Essences and Tresemmé TM. (more…)

Coca-Cola brand The meaning of symbolic consumption can be explained by assuming consumption as part of problem-solving. If we consider a brand to be having significant meaning, it can be utilized as a symbol. It is, however, difficult to grasp the meaning of a specific …

Strategic Analysis of Ben & Jerry’s Homemade, Inc. Can B&J Serve a Double Scoop of Being Green and Making Green? ESM 210 Professor Delmas Final Paper November 21, 2000 Alex Tuttle Vicky Krikelas 1 BEN & JERRY’S ICE CREAM Table of Contents INTRODUCTION……………………………………………………………………………. MARKET DESCRIPTION………………………………………………………………….. …

Threat of New Entrants It has proved to be difficult for new companies to enter the banana industry. Therefore, there is no strong threat of new entrants into the market. This is due to several factors and entry barriers that exist. These include: (more…)

Soya bean is the main source of protein for Chinese people for 4,000 years. Mr. Lo brought this big idea to Hong Kong market, he began to sell his Soya bean milk from delivery in fresh to customers’ homes on bicycle, expanded his business to …

MGF 403 Assignment 4 Was Haier’s decision to globalize into developed markets early on a good strategy? Haier focus on difficult market first. In this context, difficult means developed and big for the market ,for example, Europe and United States markets . Zhang decides to …

Target Corp. Strategic Analysis MAN4720 Section 22 -Wednesdays 7:30pm Team: Risky Business Christine Majewski Jake Morgan Kristin Stearker Cory Verez Executive Summary ?The purpose of this analysis is to inform the board of team Risky Business’ strategic proposal related to Target Corporation’s Health & Wellness …

A brand name is a good collection of experiences and associations that can be attached to a company, a product or a service, an organization or an entity. However, in many instances brand refers the trade name of a product. A brand name is the …

Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk. , The first time Indomie hits the market was on 1970, people doubted that selling instant noodle as one of the staple food in Indonesia, but …

QUESTION 1 David Beckham was one of the most successful endorsers in the late 1990s and the early twenty-first century. What were reasons for the success as an endorser? What values did he signify as a brand and what were the advantages that the companies …

Elite branded products try to catch the attention of the public by attempting to sell a dream, which is done by attempting to discern the most common inner desires of the targeted consumer market; once this is done, the brand tries to enlist the services …

Industry overview: The bar soap industry in India is highly orgai&ed with an annual growth rate of 13% and over RS 9,193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local …

 1. 0 Introduction 2. 0 Product Portfolio. 2. 1 Product life cycle of the various products. 2. 2 A BCG Matrix of Various products. 3. 0 Key Brands – Top Three in terms of volume and revenue 3. 1 Bajaj Pulsar. 3. 2 RE (3 …

Billabong International Limited is an Australian based clothing company that established its business in 1980’s and expanded internationally through its franchises and acquisitions. The business is engaged in the marketing, distribution, wholesaling and retailing of apparel, eyewear, accessories, wetsuits and hard goods in the boardsports …