Essays on Brand Extension

Essays on Brand Extension

This page contains a huge base of essay examples to write your own. Brand Extension essay is one of the most common types given as an assignment to students of different levels. At first glance, writing essay on Brand Extension can seem like a challenging task. But we've collected for you some of the most skilfully written to provide you with the best examples you can find online.

We've found 8 essays on Brand Extension

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Brand Extension – Furniture

In today’s fierce competition, organizations are driven to reach, strengthen their existences in particular markets, and become a multinational enterprise by taking a mixture of policies including finding new market, developing new features, or even performing a merger and acquisition (M&A). Concerning the developing market, …

Brand ExtensionFurniture
Words 978
Pages 4
Brand extension

The diversification strategy of Virgin Groups is brand extension . Richard Brandon its CEO has used unrelated diversification to expand his brand effectively. It obviously helps with the initial recognition. If you know about Virgin airlines, you take Virgin cola more seriously than a no-name …

Brand ExtensionMicroeconomics
Words 326
Pages 2
Telling Your Signature Story

The following excerpt is from Karen Tiber Leland’s book . Buy it now from  |  | Years ago I worked with a woman who was a vice president of finance for a high-tech series C startup in Silicon Valley. We were updating her bio in preparation for an upcoming …

BrandBrand ExtensionHistory
Words 1115
Pages 5
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Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity.


Brand extension is the introduction of a new product that relies on the name and reputation of an established product. Brand extension works when the original and new products share a common quality or characteristic that the consumer can immediately identify.

Frequently asked questions

What is brand extension?
Brand extension is the use of an established brand name in new product categories. The new category can be related or unrelated to the existing product. The main purpose of brand extension is to leverage the equity of the parent brand to enter new markets and gain market share. There are several benefits of brand extension. First, it can help to enter new markets and gain market share quickly. Second, it can create synergy between the parent brand and the new product. Third, it can help to build brand equity and recall. Fourth, it can increase the perceived value of the new product. Fifth, it can provide economies of scale in production and marketing. There are also some risks associated with brand extension. First, the new product may not be perceived as being consistent with the parent brand. Second, the new product may not be able to live up to the expectations of the customers. Third, the new product may not be able to compete effectively against other products in the market. Fourth, the brand extension may dilute the parent brand. Fifth, the brand extension may confuse customers and cause them to switch to another brand. Thus, brand extension can be a powerful tool to enter new markets and gain market share. However, it is important to carefully consider the risks before embarking on a brand extension strategy.
What is a brand extension with example?
A brand extension is when a company uses a well-known brand name to launch a new product. The new product can be related or unrelated to the existing product. For example, Nissan launched a luxury line of cars called Infiniti. Another example is when Coca-Cola launched Diet Coke.
What is the major benefit of brand extension?
There are several benefits to brand extension, but the most significant is that it can help to build brand equity. Brand equity is the value of a brand, based on consumer perceptions and associations. By extending a well-known and trusted brand into new product categories, companies can tap into existing brand equity to create a competitive advantage. Brand extension can also help to broaden a company's customer base, as well as increase sales and market share.
Why brand extensions are an important brand growth strategy?
Brand extensions are an important brand growth strategy for several reasons. First, they allow companies to leverage their existing brand equity to enter new markets and product categories. This can be a cost-effective way to grow a business, since the company does not have to build brand awareness from scratch for the new product. Second, brand extensions can help companies to reach new customer segments and tap into new growth opportunities. By expanding their product offerings, companies can attract new types of customers and increase their sales. Finally, brand extensions can help companies to protect and differentiate their brands in a crowded marketplace. By offering a wide range of products under the same brand name, companies can make it easier for customers to find and remember their products.

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