Essays on Brand Extension

Essays on Brand Extension

This page contains a huge base of essay examples to write your own. Brand Extension essay is one of the most common types given as an assignment to students of different levels. At first glance, writing essay on Brand Extension can seem like a challenging task. But we've collected for you some of the most skilfully written to provide you with the best examples you can find online.

We've found 4 essays on Brand Extension

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Brand Extension – Furniture

In today’s fierce competition, organizations are driven to reach, strengthen their existences in particular markets, and become a multinational enterprise by taking a mixture of policies including finding new market, developing new features, or even performing a merger and acquisition (M&A). Concerning the developing market, …

Brand ExtensionFurniture
Words 978
Pages 4
Brand extension

The diversification strategy of Virgin Groups is brand extension . Richard Brandon its CEO has used unrelated diversification to expand his brand effectively. It obviously helps with the initial recognition. If you know about Virgin airlines, you take Virgin cola more seriously than a no-name …

Brand ExtensionMicroeconomics
Words 326
Pages 2
Telling Your Signature Story

The following excerpt is from Karen Tiber Leland’s book . Buy it now from  |  | Years ago I worked with a woman who was a vice president of finance for a high-tech series C startup in Silicon Valley. We were updating her bio in preparation for an upcoming …

BrandBrand ExtensionHistory
Words 1115
Pages 5
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Research Proposal of Dove

Brand is perceived to be in important intangible asset for company which gives company a cutting edge in product market through positioning in consumer mind. To leverage on success of brand, companies go for brand extension which is offering different new product in the same …

BrandBrand ExtensionStatistics
Words 78
Pages 1

Find extra essay topics on Essays on Brand Extension by our writers.

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity.


Brand extension is the introduction of a new product that relies on the name and reputation of an established product. Brand extension works when the original and new products share a common quality or characteristic that the consumer can immediately identify.


What is the concept of brand extension?
A brand extension is the use of a company's established brand name to create a new product. It is also called brand stretching. A brand extension is a strategy that leverages the company's established brand equity in order to help launch its new product.
Is brand extension good or bad?
Expanding a brand beyond the core product category can prove to be beneficial. It allows you to identify opportunities in other product categories, helps reduce risk, and improves your brand's appeal and relevance. You may succeed or fail to extend your brand.

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