Essays on Business

Essays on Business

Johanson and Burt article provides an analysis on recent decades’ trend of private labeled brands in European retail outlets—the trend is also gaining pace in North America. The authors are specifically interested in finding similarities and differences of purchasing processes of private brands verses those …

Brand
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DelVecchio’s article deals with the effects of brand extensions on company sales, especially with regard to the affected brands. Brand extension is hereby taken to mean how companies offer completely new products under the existing brand names. The target market could be the existing customer …

Brand
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Contained in this essay is a business history for one of the first motor vehicle assemblers in the United States. Several aspects of the company and the entire industry would be discussed herein. The company’s organizational structure was at that time hierarchically arranged, with lower …

American History, Business, History
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Contained herein is the SAS 99 for Google (GOOG). Several measures of internal fraud in the company will be discussed in subsequent sections of this memo. Fist will be a comparison of income information with that of competition, especially Yahoo and Microsoft. The second measure …

Google
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The portable oxygen cylinders are filled with liquefied oxygen. Mostly used for medical purposes or in areas with scarce or no oxygen like underwater or at high levels above the ground i.e. aerospace. Medically, oxygen gas is used in the treatment of gas poisoning, pneumonia, …

Product
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William Dean Howell’s book A Hazard of New Fortunes draws on the context of social injustice awareness, providing a glimpse of the society and the struggles among social classes from a seemingly realist’s perspective. What the book generally does is to portray the actuality of …

Capitalism, Insurance, Social Justice
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