Essays on Air

This paper addresses the possible causations and engineering failures that led to the demise of NASA’s mars climate orbiter mission in 1998 by summarising and analysing the technical and human factors leading to the incident. The primary fault at hand was the failure to programme …

For ages, man has always longed to venture into the worlds beyond the sky. This idea as abstract as it was then, was hatched when Galileo Galilei observed the moon with the help of a crude telescope. From the advancement in technology propelled by the …

Introduction Strategic planning is the process that an organization undertakes to ascertain its mission and way forward. Strategic planning helps an organization provide a direction to implement and achieve its objectives both in the short and the long run. It is nevertheless very significant to …

Introduction As the airline industry is especially increasing and highly competitors so, there are many market share in the industry. Moreover, the airline industry is affected by the environmental (e.g. political, economics and etc.) that decreasing the number of passengers. At this point, there are …

Introduction The report will be assessing and evaluating how deregulation and the growth of low cost carriers have affected global competition and market trends in the types of products offered to customers in air travel. The report will identify the key roles of the low …

Introduction British Airways is the largest international airline in the world. It is based at the busiest international airport in the world named Heathrow Airport withholding 42% of land slots. It has a global flight network through partners such as American Airways in the US …

The Cold War saw an opposition between the world’s two incredible forces: the democratic, capitalist United States, and the communist Soviet Union. Both the U.S. and Soviet Union would fight to have the best technology in space. As World War II came to an end, …

Virgin Atlantic is the second largest long haul airline in the UK and it is a popular and well known airline all around the world. It is also the third largest European carrier over the North Atlantic and over the years has rapidly grown and …

Introduction The centre for Contemporary cultural studies (CCCS) has been criticised heavily about how it talks about youth subcultures. I will show how youth subcultures have been perceived by theorists and then show why it has been criticised through those theorists. Each subculture joined together …

Abstract Inventing an aircraft by The Wright Brothers at the beginning of the 20th Century had a huge impact on the world we live in now. It is generally accepted that their “Flyer” was the first powered and controlled airplane in the world. A decade …

Introduction Wicked Problems Wicked problems in organizations was first explained by Rittel and Weber (1973, 1984):wicked problems were defined, as a class of problems that are indeterminate, have no stopping rules, and no ultimate ‘best solution’. (Finegan, 2001) This was in contrast to ‘tame problems’ …

Introduction British Airways is the flagship airline carrier for United Kingdom, formed in 1974. With significant presence at Heathrow, Gatwick and London City with over 20 million people living within commuting distance. BA has a fleet of more than 238 aircrafts in service as of …

Macro Analysis To assess the macro-environment of Southwest Airlines, a PESTEL analysis will be used. By assessing the Political, Economic, Social, Technological, Environmental and Legal factors, the Opportunities and Threats can be faced by a company can be identified. Future trends and requirements for change …

Introduction In 2008, the aviation sector signed a declaration, committing itself to the ‘four pillars’, an initiative to reduce emissions from the industry, (UNFCCC, 2008). This tone continued when world government’s met in Montreal in September 2013. The aviation industry recommended that, as part of …

Introduction Contract law abhors uncertainty and it is a well-accepted rule of commercial law that for an agreement to be enforceable its terms must be sufficiently certain and complete for the courts to elicit the meaning of an agreement[1]. Both vagueness[2] and incompleteness[3] disable an …