Essays on Fashion

Let us get straight to the point. Sport Obermeyer, a fashion skiwear manufacturer wants to make more money. The recommendations suggested by us are simple and will go a long way in helping the company realizing its goals. This report tackles four broad issues that …

Deciding what to wear in the morning is the woe of every working woman. It’s not just about choosing an outfit; it’s more about who you’re going to be today. And if only, you had a designer to help you.Fashion marketplace, Voonik has a solution …

A valuation of the determinants of men’s purchase of vintage fashion vs. Secondhand fashion Background Discussion Historically, many influential women have publicized and popularized the notion of purchasing vintage clothing. With movie stars and other romance role models sporting items of fashion that resemble today’s …

Successful Fashion Marketing Campaign Even though many companies produce goods which are of very high quality, they still need to compete for customers with other producers. Oftentimes, companies offer similar products which could all satisfy customers, and in such a case only an efficient marketing …

As the saying goes 'you get no second chance to make a first impression'. While idealistically we would all want to be judged by our innate abilities rather than the superficial packaging , unfortunately we still mostly tend to pick up a book by its …

This wasn’t quite how Kim Kardashian West planned to spend her Paris Fashion Week.Kardashian West predicted a week of Balenciaga runway shows and Balmain after parties in Paris with mother, Kris Jenner, and sisters Kendall Jenner and Kourtney Kardashian. Unfortunately, events took a major turn.Related: …

She replaced the corset with lighter clothing that wasn’t so restrictive. Throughout the years dresses kept getting shorter and the backs lower. “By 1 925 dresses were the shortest in history – an act of the devil, some thought. ” Many people were so outraged …

When I ask Lyndon Cormack whether he has ever been approached by investors looking to put money into the bag company he started with his older brother, Jamie, he laughs.“Yeah, you want me to open my phone and see how many approached us today? I …

An Integrated Approach to a Fashion Marketing Communications Campaign: An Analysis 1.      Introduction: French Connection U.K French Connection UK, commonly know as FCUK as a result of its ground breaking advertising campaign in fall 1997, is amongst the leading apparel retailers for teenagers. French Connection …

In 1892 Arthur Baldwin Turner founds Vogue in America which will later become one of the most influential fashion magazines in history. In the year 1 900 fashion magazines began to use photographs instead of illustrations. For the editors, this means that they must deal …