Essays on Fashion

My favorite season, as a child, was spring; my fondest memory of spring was always Easter. With Easter being the first holiday of spring, our family prepared for it all week. Today, however, holidays have become so commercialized that Easter items and clothes are offered …

Fashion is something that is in vogue. This particularly refers to clothing, hairstyle, footwear and various accessories. People these days are very particular about staying in style and thus follow the fashion trends religiously. Various kinds of fashions come in trend around the world every …

In distinction from Marks & Spencer, the international Bhs brand is not well-known in UAE markets; moreover, their womenswear and menswear products look more suitable for international tourists coming to visit UAE than for local consumers seeking high-quality products. For those seeking unique and well-designed …

The yon notion of dressing up can be defined as an action done by humans to cover naturism. Social forces pressure people to interact, behave, or think in certain ways. The way people dress influences their daily lifestyle, in their small circles and even in …

The labor situation in the fashion industry today is growing at a high rate. The global economy is configured for extensive and complex international networking where information, raw materials, and final products are easily channeled from the producers to the centers of consumption with a …

Does UK Trademark law offer enough protection for Fashion Brands? Introduction Alligator and Crocodile[1]. A crocodile which faces left and a crocodile which faces right[2]. “Criminal” and “Criminal Damage”[3]. Two bounding felines[4]. “Amaze Collection” and “Ama Zing”[5]. “The Gunners” and “Arsenal Gunners”[6]. By such finely …

  Introduction Strategic development is concerned with the direction and scope of an organization over the long term, which involves the development and deployment of its resources and competencies, through which it achieves competitive advantage in a changing environment. All organizations, whether big or small …

Introduction Consumer behaviour patterns are influenced by the culture, the psychology, the social and financial status of the person making a shopping excursion. The success or failure of the venture is affected by when, where, how and why people make the decision to go shopping. …

Chapter 1 Introduction 1.1 Introduction Marketers, nowadays, are confronted with increasingly multicultural marketplaces. Globalisation of markets and international competition are requiring firms to operate in a multicultural environment. In addition, migration patterns and communication media i.e. satellite and televisions are developing multicultural mind sets in …

Introduction The rules of the fashion industry have changed. Fashion is no longer the diktats of seasonal fashion houses. Fashion today is ever evolving, ever changing. What’s hot today is not tomorrow. The definition of haute couture (high fashion) and pret-a-porter (ready to wear) no …

Introduction In the past decade fast fashion has become the main feature fashion industry in UK. (liz Barnes, Gaynor Lea-Greenwood, 2010 ) ‘Fast fashion’, as it has come to be called, it has become rising popular among retailers already. So lots of chain stores adopt …

1. Introduction The fashion industry has undergone significant change and development over the last few decades, gradually transforming from a more stable industry into a very turbulent one. The change in the fashion industry is said to be driven mainly by sourcing from abroad which …

Whoever said “clothes make a man” had the right idea about people perceive each other on the first look. Whether you like it or not, a big part of the first impression that we make when you meet someone depends on how you look – …

Abstract: Tattooing is a contemporary practice which is considered to be a social stigma and an art. While individuals carry different perceptions regarding tattooing, these perceptions may also differ between cultural groups. This research paper studies the perceptions of three pairs of individuals who are …

Executive Summary Zara is an international fashion retailer which has gained considerable acclaim, being one of the leaders of the high-street fashion industry, and regularly producing new products for the market, at a rate that is quicker than its competitors can achieve, due to the …

Abstract The following paper presents a proposal for the project of enhancing and re-designing a chef’s uniform as a product. It summarizes the project proposal providing clear highlights on the ethos of the new available designs, involved technologies and the garment geometry techniques with the …

Most Garifuna wear modern Western-style clothing. Even among the older women, very few still wear the traditional costumes trimmed with shells. But they do wear brightly colored full skirts and kerchiefs, making them look very different from younger women, who wear jeans, tee-shirts, and tight …

Executive Summary The current paper is a synopsis of the study on influence of Income on purchase of Luxury Fashion Products. The suggested study is a quantitative study of women and uses age based sampling; women aged 16-45 years. The traditional economics concept that higher …

They are known for having an all-American style; country, sporty and fashionable. What Abercrombie and Fitch is perhaps even more known for is the unique set-up in every single store. The stores are dark, with spotlights on the clothes, very loud popular music is playing, …

Introduction This report provides an evaluation of the performance of the performance of two U.K companies that operate in the fashion industry with the objective of identifying a suitable takeover target for Wilson & Tan Associates. The report covers the financial performance of the two …

A Celebrity Brand Strategic Fashion Management A report by Psyche Kuo 2010-11-15 Contents 1. Introduction3 2. Shoes fit for a Princess3 3. Tamara Mellon Part co-owner, Part celebrity4 4. Power of Media6 5. Potential crises 8 * Fast fashion use the celebrities power * Celebrity …

Answer these questions: What series of events caused Yvon Chouinard, the CEO of Patagonia, to switch to using organic cotton in their manufacturing facilities? Patagonia stresses the importance of hiring employees with passion – a passion for anything, not just sports. Why do they place …

Value Creation in the Global Apparel Industry Case Analysis #3 By Deborah Bennett Julie Bryan Wynette Gayle Vivian Pankey Neisha Vitello Executive Summary Zara is the flagship fashion retail company under the parent corporation Inditex. First opened in Spain, Zara currently has a network of …

Zara: IT for Fast Fashion Identification of issues: The case study, Zara: IT for Fast Fashion, focuses on the retail giant, Inditex, and how its largest retail chain, Zara, has been so successful with their business model of high fashion, product variation, low cost, speed, …

1.0 Introduction The survival of firms in the global market is related to their potential to identify brands that can respond to consumers’ needs. In this context, a successful brand is able to secure organisational growth even in periods of strong market turbulences (Doyle, 2009). …

Fashion of the Roaring Twenties and The Sixties Fashion is the style prevalent at a given time. It usually refers to costume or clothing style. Everybody has to wear clothes, making fashion a part of everyday life. The way someone dresses says a lot about …

Over the years, my interest in the fashion industry has evolved along with my understanding and through my studies, personal experience and personal research. I have decided that a career in International Fashion Marketing is a perfect fit for me. The highly rated International Fashion …

Let us get straight to the point. Sport Obermeyer, a fashion skiwear manufacturer wants to make more money. The recommendations suggested by us are simple and will go a long way in helping the company realizing its goals. This report tackles four broad issues that …

IKEA the famous Swedish furniture manufacturer known for its cost effective furniture is one of Sweden’s’ best exports to the world. It tells us a lot about Swedish culture and how Swedes like their things. Another marquee from Sweden is Volvo and Volvos are known …

Introduction In recent years, Marks & Spencer’s clothing sales have experienced a period of decline and have been involved in a large amount of discounting which has a negative impact on the profit margins within the department. The purpose of this PR plan is to …