The Coca-Cola Company Persuasive Essay

Category: Coca Cola, Company
Last Updated: 30 Mar 2021
Pages: 4 Views: 140

The Coca-Cola Company deals with the manufacture of beverages that are non-alcoholic. The Coca-Cola Company has over four hundred brands in many countries of the world. The Company is responsible for manufacturing, distribution and marketing of the beverage product. It uses a franchised system of distribution where the concentrated syrup is sold to bottlers that are in most countries (Coca Cola Company & Quality Information Publishers, 2007). The refreshment Company is Centralized with Human Resource staff that are highly experienced.

Centralization in the company helps improve employee’s relation and benefits the consultants (Hays, 2004). The Coca-Cola Company has a mission of refreshing the world, inspiring moments of optimism and creating value as well as making a difference. The vision of the Company states what the Company aims at achieving. The Company has an emphasis on the customers, partners, portfolio, profit making and productivity of the Company (Foster, 2008). The Company uses a multi-divisional matrix because of its huge size and scope of operation. Coca-Cola Company has many International staffs in the separate International Divisions that it owns.

They are all isolated from the main head office as they are located in Africa, Europe, Pacific, Latin and North America. These divisions are further divided according to the geographical location. This is crucial since it helps in decision making at the local level of the region (Isdell & Beasley, D, 2011). When decisions about the Company product are made at the local level, the Coca-Cola Company is able to change with the demands in the market. Such an organizational structure is effective for a big Company. Coca-Cola Company has close-fitting operations that are operated from the head office.

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The organizational structure of Coca-Cola Company is aimed at meeting the sensitivity of the market in the region where the Company is located (Kalapos, 2006). The organizational structure of the Coca-Cola Company is designed to fulfill its own requirements. There both formal and policies and rules within the Company. The structure helps in the facilitation of communication and authority within the Company (Hays, 2004). For the organizational structure of Coca-Cola Company to be effective, it should clarify employees’ responsibilities so as to eliminate any possible obstacles.

Designing the organizational structure of Coca-Cola Company is the process since all resources must be coordinated in an effective way. This helps curb competition in the environment where Coca-Cola Company is located. The structure is required to be flexible, constantly change and evolve with the changes in the environment. Coca-Cola Company organizational design in any region of the world needs to learn faster, execute its roles quickly and change easily for it to maintain and increase its market share in the area (Hays, 2004).

The Coca-Cola Company fins benefits in standardization because of the many acquisitions that are made by the company. It does not use local policies but uses shared policies for the entire company. This is aimed at ensuring that the customer experience is similar for their interaction. Standardization in the company helps in retention and recruitment. The idea of hiring highly motivated and competent personnel to work in the company is an emerging issue. It is crucial for the company to have skilled employees for success reasons (Isdell & Beasley, D, 2011).

Coca-Cola Company has mass production, and it must hence use mechanized structures for efficient production. The Coca-Cola Company does not produce the end products, but it distributes the concentrated syrup to bottlers to sell the product. To boost the Company performance, the lower management has been involved in the company’s activities, and this instills a sense of responsibility to them. Coca-Cola Company has worked out on ways aimed at reducing bureaucracy and speed the process of decision making. (Coca Cola Company & Quality Information Publibhers, 2007).

Decision making within the company is done through incremental process where it does not readily decide on the creation of new products (Hays, 2004). The decision making process within Coca-Cola Company can be termed as unstructured since the model involves those in the lower management even in decision making (Hays, 2004). Unstructured decision making is useful to the Company as it helps in solving problems and decision making process within the company. (Hays, 2004). Coca-Cola Company helps in environmental and climate protection efforts.

The Company has good programs to balance on the use of water in the line of production (Hays, 2004). The Company has many water initiatives in various communities as well as efforts to conserve soil and climate (Coca Cola Company & Quality Information Publishers, 2007). The lifecycle of Coca-Cola Company products starts from the ingredients used in the manufacture of the syrup, packaging, manufacturing, distribution, refrigeration and storage, consumption and finally recycling the cans (Isdell & Beasley, D, 2011).

Coca-Cola Company was started in 1886 in Atlanta, Georgia, USA. The founder of the Company who was John Pemberton sold it to Asa Chandler who named it Coca-Cola Company in 1892 (Isdell & Beasley, D, 2011). There is a competitive advantage between the Coca-Cola Company and the distributors. There is a symbiotic relationship that is interdependent where the failure or success of one has an impact on the other (Pendergrast, 1993). Over a year, the Coca-Cola Company has built strong brands of drinks which cannot be imitated by its competitors (Pendergrast, 1993).


  1. Coca Cola Company. , & Quality Information Publishers. (2007). Historic vending machine films. Asheville, N. C. : Quality Information Publishers.
  2. Hays, C. L. (2004). Pop: Truth and power at the Coca-Cola Company. London: Hutchinson.
  3. Isdell, E. N. , & Beasley, D. (2011). Inside Coca-Cola: A CEO's life story of building the world's most popular brand. New York: St. Martin's Press.
  4. Kalapos, G. (2006). Fertility goddesses, groundhog bellies ; the Coca-Cola Company: The origins of modern holidays. Toronto: Insomniac.
  5. Bell, L. (2004). The story of Coca-Cola. North Mankato, Minn: Smart Apple Media.
  6. Pendergrast, M. (1993). For God, country, and Coca-Cola: The unauthorized history of the great American soft drink and the company that makes it. New York: Scribner's.

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