Last Updated 10 Aug 2020

The Coca-cola Company Essay

Category Coca Cola, Company, Drinks
Essay type Research
Words 464 (1 page)
Views 232

The Coca-Cola Company is the world's largest non-alcoholic beverage company and one of the largest corporations in the United States (www. thecoca-colacompany. com). Coca-Cola Company which is listed on the NYSE is headquartered in Atlanta, Georgia, U. S. The company engages in manufacturing, distributing and marketing of non-alcoholic beverage concentrates and syrups in the world. Its main brands are Coke, Fanta, and Sprite. In addition, the company currently offers nearly 400 brands in over 200 countries or territories and serves 1. 5 billion servings each day

Of its brands that the company has developed lately are flavored tea Nestea, Fruitopia fruit drink and Dasani mineral water. Coca-cola Company has subsidiaries in all its five trade regions namely, North America, Europe, Eurasia and Africa, Pacific, and Latin America. The Coca-Cola Company and subsidiaries is only involved in producing syrup concentrate which is then sold to various bottlers throughout the world, who hold a Coca-Cola franchise. The Coca-cola bottlers produces finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners.

The bottlers, who hold exclusive territorial rights, then sell and distribute Coca-Cola products to distributors, vending machines and retail stores. The Coca-Cola Company was founded in 1880’s by a physician, Dr. John Stith Pemberton, and was originally established as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. The company main products were: Pemberton's French Wine of Cola (later known as Coca-Cola), Pemberton's Indian Queen Hair Dye, and Pemberton's Globe Flower Cough Syrup. Read also IFE matrix of Coca-Cola

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In 1888, the company expanded their offerings to include Pemberton's Orange and Lemon Elixir. The Coca-Cola formula and brand was bought in 1889 by Asa Candler Company’s management is currently lead by Muhtar Kent who is the president and CEO of the company. The Company’s management embraces good corporate governance embodied in its corporate governance guidelines. The Company’s vision is to be the world leader in production of quality beverage brands that anticipate and satisfy people's desires and needs (www. thecoca-colacompany. com).

To achieve this, the company has embraced the following grand strategies; always be a great place to work where people are inspired to be the best they can be, serving the world with portfolio of quality beverage brands that anticipate and satisfy people's desires and needs, Nurturing a winning network of customers and suppliers, together we create mutual, enduring value, be a responsible citizen that makes a difference by helping build and support sustainable communities and to be focused on maximizing long-term return to shareowners while being mindful of our overall responsibilities (www.online. wsj. com).

The Company’s mission is “to refresh the world in body, mind and spirit, to inspire moments of optimism through our brands and our actions and to create value and make a difference everywhere we engage”.

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