Marketing Plan Of Sugarcane Juice In Pack

We are going to prepare marketing plan of Sugarcane Juice in pack because we re going to established new business In Bangladesh, we made a budgeting plan for our business. The direct competitors of our Product are:

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Danish Indirect competitors: As the Sugarcane juice is the symbol of the refreshment and nutrition and it is also a substitute for the other soft drinks.

So in the soft drink market we have the competitors like. And other drinks: our product Is sugarcane Juice In tetra pack packaging sugarcane Juice. Is widely used in summer season because it is good in taste and low in cost.  Our main issue is about the perception of people about the sugarcane juice building brand is very difficult due to perception because they will think that it is easily available in fresh form then why we buy It In tetra pack. We must Invest heavily on promotion of Juice and also marketing plan will change time to time because we are new In the market so we have to create awareness In customer about our product and to attract them.

Marketing Strategy

Brand strategy is at the heart of marketing strategy.  Our product will be In Husna packaging which will be attractive and eye catching. Although our Juice is for all ages and for all kinds of people. But the youth is our main target. e have decided to market and enter into 6 divisional major cities of Bangladesh such as , Dhaka,  Chittagong,  Khulna,  RaJshahi, Sylhet and  Barisal.

Market Positioning

Creating a distinct and relevant differentiation between the brand and its competitors According to our projection we will capture:

• 25% of the target market share within 2 years
• 50% of the target market share within 4 years
• 70% of the target market share within 5 years or more.

The Benefits Of Drinking Sugarcane Juice

Sugarcane Juice is a great preventive and healing source.  Sugarcane strengthens the stomach, kidneys, heart, eyes brain and sex organs.  This is one sweet drink even the diabetic can enjoy without fear. Due to its alkaline nature, it helps to fight cancer. It hydrates the body quickly when exposed to prolong heat and physical activity. It refreshes and energizes the body instantly as it is rich in carbohydrates.  Juice taste and flavor is according to the customer expectations because we provide100% pure Juice.

We have no compromise with quality. The design of sugarcane Juice that it will be in attractive and stylish pack size 250ml sooml 1 oooml. The place of the distribution and availability of the product also influence the buying behavior. So we provided our product to all the all the distributors and they will provided it to famous retailers of Dhaka, Chittagong and RaJshahi. Because of this our product will be available at more shops and our sales will increase.

We will have six authorized wholesaler, as the agents in the six divisional cities to where we will offer our products. These wholesalers will represent our products with he help of different retailer and also advertise, store, distribute and do other promotional activities as well.  Under the six authorized wholesalers, we will have around 15-20 Jobbers to each divisional wholesaler, who will act as the sub- agents of the wholesaler and influence the market and retailers to use and present the product.

These Jobbers will be appointed on commission basis. Our retailers will actually offer our products to the actual and potential customers. They will collect the Juice packs from the wholesaler and market them frequently. In ach an every public places like market, rail and bus station and river ports and air ports, besides colleges, university campuses and near the commercial areas. By this way we will reach to the customers.  At the final level of the process come the consumers who will consume Sugarcane Juices.

They are the target customers for our company and reaching them, should be our main goal in order to market our products. They will give the final and overall performance of our product and according to their demands the company must set their objectives and strategies.

SWOT Analysis

Strengths

• First mover Advantage Less no of taste
• Everyone can drink this Sugarcane Juice
• No side effect of our product.

Weaknesses

•  Storage ability
• Loyalty

Supply may not be proportional to demand due to many reasons like political unrest, scarcity of resource etc. Excessive consumption may result health hazard. As excess of any consumption and taking will likely to affect the health

Opportunities

• New flavor
• Export
• Support foreign investors
• Health & Environment ministry approved
• Bangladesh Standard Testing Institute (BSTI) certified.

Threats

• Government Regulation
• Increase in competition
• Entry barrier

Some people can make fake sugarcane Juices, and can sell it to the market and if people drink that they can a get a serious type of disease.

Review and Control

We will have simple, decision friendly, monthly, quarterly, and annual reports focusing on

• Revenue and sales
• Expenses
• Customer feedback
• Market log (self and competitive major activities).

Conclusion

To reach our goal, we have taken lots of plan which we have mentioned in our Marketing Plan Report. We will have a control team to monitor, evaluate and recognize the actual performance. Through these activities if they are properly implemented, we hope we can achieve our goals.

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