Quiz on Markeing Manament
1. The task of any business is to deliver ________ at a profit.
- a. customer value
- b. products and services
- c. improved quality
- d. customer needs
- e. products
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2. Much of a brand’s strength in consumer markets depend on ________.
- a. developing a superior product
- b. creating superior packaging
- c. ensuring the product’s availability
- d. backing the product with engaging communications and reliable service
- e. all of the above
3. ________ are basic human requirements; ________ are the ways in which we satisfy those requirements, and they are shaped by our society.
- a. Wants; needs
- b. Demands; wants
- c. Needs; wants
- d. Needs; demands
- e. Demands; needs
4. Companies address needs by putting forth a(n) ________, a set of benefits that they offer to customers to satisfy their needs.
- a. brand
- b. value proposition
- c. offering
- d. target market
- e. demand
5. Under which of the following company orientations toward the marketplace would we expect to find the “better mousetrap” fallacy?
- a. Production concept
- b. Product concept
- c. Selling concept
- d. Marketing concept
- e. Holistic marketing concept.
6. The ________ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities.
- a. organizational plan
- b. strategic marketing plan
- c. corporate tactical plan
- d. corporate mission
- e. customer-value statement
7. Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies.
- f. concentric
- g. conglomerate
- h. horizontal
- i. intensive growth
- j. integrative growth
8. Which of the following is one of the four planning activities undertaken by all corporate headquarters?
- e. defining the corporate mission
- l. establishing strategic business units m. assigning resources to each SBU
- n. assessing growth opportunities
- o. all of the above
9. The ________ identifies nine strategically relevant activities that create value and cost in a specific business.
- a. value proposition
- b. value chain
- c. mission statement
- d. annual report
- e. manager’s log
10. Several forces are driving companies to practice a higher level of corporate social responsibility. These include ________.
- a. rising customer expectations
- b. evolving employee goals and ambitions
- c. tighter government legislation
- d. investor interests
- e. all of the above
11. One traditional depiction of tactical marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.
- a. product, positioning, place, and price
- b. product, production, price, and place
- c. promotion, place, positioning, and price
- d. place, promotion, production, and positioning
- e. product, price, promotion, and place
12. A mission statement has as its primary focus the product and how to make it.
- a. True
- b. False Answer Key
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Quiz on Markeing Manament. (2018, Jan 06). Retrieved from https://phdessay.com/quiz-on-markeing-manament/
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