Last Updated 27 Jul 2020

Purchasing Behaviours of Three Major Races in Malaysia

Category Behavior, China, Malaysia
Words 278 (1 page)
10 views

INDIVIDUAL ASSIGNMENT III Name: FAWWAZ AIMAN SAKARIA Student Id: 2012645664 Programme: BBA (Hons) Marketing Part: 3 Course: Understanding Consumer (MKT531) Lecturer: Mdm Sharifah Nurafizah Date: 16/11/2012 Answers There are only few differences that can be found on the three major races of Malaysia (Malays, Chinese and Indians) in terms of purchasing behaviour. Based on the household expenses, the Malays purchasing behaviour are influenced by the Islamic religions needs and regulations which concern on the ‘HALAL’ label of the product.

Islam constitution plays roles in the daily life of the Muslims. In addition, the Malays are quite incompetent in handling product and market information which may result in the confusion and information overload. From the perspective as consumers, Malays shows much interest in acquiring technologically produced and high quality products, without being materialistic or conspicuous buying.

Chinese is the second largest groups in Malaysia and they are viewed as the powerful economics compare to the other two groups. For the Chinese, it’s important to conduct wide information achievement to reduce the uncertainty purchases. The self-pride also play the important roles for the Chinese to decide on their products purchasing. For instance, the more expensive of the products, the more it reflects to the wealthy and level of socials of that person.

Order custom essay Purchasing Behaviours of Three Major Races in Malaysia with free plagiarism report

GET ORIGINAL PAPER

Indians in Malaysia has quite similar with the Malaysians Chinese buying behaviour but they are viewed as a high degree in product value orientation. Indian consumers are also concerned with the values of natural, care and affection. These values are far more dominant that values expensive and social level purchasing style. The preference for the Indians is more to the traditional products value rather than buying the technology invented products. (253 WORDS)

Purchasing Behaviours of Three Major Races in Malaysia essay

This essay was written by a fellow student. You can use it as an example when writing your own essay or use it as a source, but you need cite it.

Get professional help and free up your time for more important courses

Starting from 3 hours delivery 450+ experts on 30 subjects
get essay help 124  experts online

Did you know that we have over 70,000 essays on 3,000 topics in our database?

Cite this page

Explore how the human body functions as one unit in harmony in order to life

Purchasing Behaviours of Three Major Races in Malaysia. (2017, Jan 12). Retrieved from https://phdessay.com/purchasing-behaviours-of-three-major-races-in-malaysia/

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Save time and let our verified experts help you.

Hire writer