The target consumer for Deluxe Chips’ new product line is 35 – 50 years old. The tag line for these products would be “you need not compromise on taste anymore”. It will be marketed as a snack for the middle-aged which not only satisfies one’s taste-buds but also helps maintain good health. The consumers which would most certainly be well aware of the brand Deluxe Chips will eagerly accept the treat.
The market analyst will identify the retail stores which are frequently visited by middle aged consumers. Then we will do a survey to find out the food habits of those consumers. Accordingly, the right product will be positioned in the right neighborhood. Also, we will compare the fat, cholesterol and food value of other similar products available in the market and advertise our superior quality. We would give away free samples to middle aged consumers in gymnasiums and sports clubs.
Order custom essay Marketing Strategy for Deluxe Chips’ new product line with free plagiarism report
. Explain what additional value you as an OPD professional might offer a company in terms of sales and marketing. I would talk to the target consumers and understand their psychology. Then I would tell the marketing team what the consumer really needs and how they could sell the product to the consumer better. Success of marketing depends on consumer needs and behavior. So, understanding the consumer is the highest priority for every manufacturer these days.
on Marketing Strategy for Deluxe Chips’ new product line
Lay's merged to form Frito-Lay Inc. Soon this became the most well-known brand of chips, being sold worldwide, with its production units spread throughout the world. The marketing strategy of Lays is something that needed exceptional planning. The brainchild of Mr. Harman Lay Lays is something that he started as a small brand.
Such objectives are normally pursued at the launch of a new quality chips, or re-launch / up-date of an existing chips. 2. Persuade: Here objectives are to encourage the target audience to switch brands, make the purchase, and create a preference in the market for the chips as opposed to its competition.
sometime various companies like Lays, kurkure etc. offer some gift inside the chips packet or at bargain price to encourage customer buying. Some companies when launch a new taste of chips in the market, before the launching, sample of chips is to be taste in the market. If that sample is being liked by the peoples then it launch in the market.
Some of these promotion strategies include using celebrities as brand ambassadors, using social media as campaigns, using attractive packaging, many different flavors, offers, and giveaways. These strategies make people want to have these chips in more amounts. People today gain more influence from advertisements.
Did you know that we have over 70,000 essays on 3,000 topics in our database?