Last Updated 20 Apr 2022

Marketing Strategy for Deluxe Chips’ new product line

Category Strategy
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The target consumer for Deluxe Chips’ new product line is 35 – 50 years old. The tag line for these products would be “you need not compromise on taste anymore”. It will be marketed as a snack for the middle-aged which not only satisfies one’s taste-buds but also helps maintain good health. The consumers which would most certainly be well aware of the brand Deluxe Chips will eagerly accept the treat.

The market analyst will identify the retail stores which are frequently visited by middle aged consumers. Then we will do a survey to find out the food habits of those consumers. Accordingly, the right product will be positioned in the right neighborhood. Also, we will compare the fat, cholesterol and food value of other similar products available in the market and advertise our superior quality. We would give away free samples to middle aged consumers in gymnasiums and sports clubs.

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. Explain what additional value you as an OPD professional might offer a company in terms of sales and marketing. I would talk to the target consumers and understand their psychology. Then I would tell the marketing team what the consumer really needs and how they could sell the product to the consumer better. Success of marketing depends on consumer needs and behavior. So, understanding the consumer is the highest priority for every manufacturer these days.

Marketing  Strategy  for  Deluxe  Chips’  new  product  line essay

Related Questions

on Marketing Strategy for Deluxe Chips’ new product line

What is the marketing strategy of Lay's chips?

Lay's merged to form Frito-Lay Inc. Soon this became the most well-known brand of chips, being sold worldwide, with its production units spread throughout the world. The marketing strategy of Lays is something that needed exceptional planning. The brainchild of Mr. Harman Lay Lays is something that he started as a small brand.

What are the marketing objectives of a chip brand?

Such objectives are normally pursued at the launch of a new quality chips, or re-launch / up-date of an existing chips. 2. Persuade: Here objectives are to encourage the target audience to switch brands, make the purchase, and create a preference in the market for the chips as opposed to its competition.

How does a company launch a new taste of chips?

sometime various companies like Lays, kurkure etc. offer some gift inside the chips packet or at bargain price to encourage customer buying. Some companies when launch a new taste of chips in the market, before the launching, sample of chips is to be taste in the market. If that sample is being liked by the peoples then it launch in the market.

What are some promotion strategies to promote chips?

Some of these promotion strategies include using celebrities as brand ambassadors, using social media as campaigns, using attractive packaging, many different flavors, offers, and giveaways. These strategies make people want to have these chips in more amounts. People today gain more influence from advertisements.

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