CHAPTER 17 DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Marketing Discussion.Pick a brand and go to Web site.Locate as many forms of communications as you can find.
Conduct an informal communication audit. What do you notice? How consistent are the different communications? Intodruction In 21. Century Technology’s has changed the way we live, the way we catch the information. In nowadays the society has become indifferent and it is hard to draw the attention. That’s way the company’s use the marketing communications to inform, persuade and remind consumers about the product and brand they sell.
It’s very important to establish a dialogue and built relationships with consumers. The disciples in marketing communications include: Media advertising, sales promotion, events and experiences, public relations, direct marketing, persuade selling. [pic] Nikita is an Icelandic clothing brand, founded by its head designer Heida Birgisdottir in a tiny street wear store in Reykjavik 10 years ago. Now they have stores world wide. NIKITA marketing communication mix: 1. NIKITA CHIKITA CAMP – you can take a part in the girls snowboarding camp in the snow sport canter in Cardona. . WANNA WIN A TRIP TO ICELAND – you must unload of Picture of yourself wearing NINITA outwear to facebook wall and win a trip to Iceland. 3. NIKITA GIRLS – Good Snowboard riders from different countries: Maude Richon, Christel Thoresen, Anna Hellman, Natasza Zurek are sponsored by NIKITA clothing 4. WWW. NIKITACLOTHING. COM – offer opportunity to buy clothes in ONLINE SHOP. 5. NIKITA take a part in European Snowboarding Championships and built its brand image thought sponsoring events and riders. 6. Twitter, Facebook, Youtube account.
NIKITA has developed effective communications and has identified her target audience- girls who ride with skate and snow. The company have a great customer relation because they know customer habits. NIKITA perfectly know what to say, how to say it and who should say it. The marketing communications which use NIKITA: personal selling, direct marketing, events and experiences. NIKITA gives acceptance to individuality. It’s brought personality, freedom, vision, a voice, logic and power. Company is successful and use right marketing communications.