Essays on Communication

Communication is extremely important in any relationship. Importance of Communication has been stressed upon time and again. Lack of communication creates a number of problems that only increase with time. It is often said that if there is a problem one should talk it out, …

Integrated Marketing Communications (IMC) is defined as: “A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.” (about.com, …

Integrated Marketing Communications (IMC) ensures that all forms of communication tools within the marketing plan are linked together. As an organization wishes to promote a new product or service, there should be a detailed and careful approach to achieving the objectives within the marketing campaign. …

One of the most crucial aspects applied within organizations entails the application of integrated marketing communication as it facilitates interaction within different levels of the organization in maintaining the branding strategy. Nevertheless, integrated marketing communication largely contributes towards the development of a brand identity as …

Kohl’s Corporation has become one of the largest discounted department stores in the United States. Located in nearly 41 states, they have over 730 stores. Kohl’s generally targets middle-income families of every age. This chain is able to sell high quality products at low prices …

Introduction The notion of integrated marketing communications (IMC) is not new although it has become popular in recent times (Pickton D., and Broderick A. 2005). While the marketing concept, more often than not, has always focused on consumer needs, the practice of IMC has truly …

Do you imagine your life without your phone? Since the beginning of the twenty-first century, digital communication devices, applications, and platforms have flooded the world of interpersonal communication among individuals all over the world. On the one hand, such connection may hold positive implications for …

Today, telecommunications technology affects lives to a greater degree than ever before. Communication has evolved over many years from the earliest attempts at verbal communication to the use of sophisticated technology to enhance the ability to communicate effectively with others. Every time a telephone call …

Green Communications and Networking can bring about a momentous reduction in energy consumption in the information and communication technology (ICT) industry and with other industries. Now a days, there great research in green communications and networking for next-generation wired, wireless, and smart-grid networks and also …

Weeks of no communication. Then suddenly, a random text arrives filled with concern and care from the same person who only reached out to you because they’re done with whatever distracted them from you in the first place.It’s all a game, don’t play yourself. Why …