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Radio is widely used mass communication medium and has a great potentiality in dissemination of information as radio signals cover almost entire world. More than 177 radio stations are there across the country. Almost 97 percent of the population is reached by the radio. Radio …Read more
The authors introduced media events as “the holidays of mass communication.” They introduced the topic to the readers by citing recent examples of what can be treated as media events. From a general overview of the nature of such events, the authors then move towards …Read more
In a face-to-face communication, the source or the person who started talking to you expresses himself through the message in Aramaic. The encoding process involves his motor skills. These are his vocal mechanisms, the movement of his lip and tongue, his lungs, his vocal cords …Read more
In the past 10 years, mass communications underwent perhaps one of the most profound revolutions in their history, matched perhaps by the arrival of the telegraph and the telephone. Technology changes affect who we reach and in what ways. They also affect our entertainment and …Read more
Wright (1960) characterizes seven functions of mass communication that offer insight into its role in our lives. * Surveillance. The first function of mass communication is to serve as the eyes and ears for those of us seeking information about our world. When we want …Read more