CHAPTER I PROBLEM AND ITS SETTING
Like every other country, the food industry has flourished very well in the Philippines. Filipinos especially students love to eat and that’s the reason why you will see a lot of restaurants and fast foods restaurants scattered in the cities. These restaurants and fast food can be local or international food chains. Filipino food and chefs are considered one of the best in the world.
It is hardly surprising that Filipino food is often labelled as somewhat strange (like the ‘’balut’’ for example) but in its own way, its food is a unique mixture of eastern and western cuisines and reflects the history of Philippines.
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The Filipino food includes dishes and cooking procedures from China, Spain, Mexico, United States, and more recently from further abroad. “Fast food” generally refers to the type of restaurants that sell quick, inexpensive take-out food. During a relatively brief period of time, the fast food industry has helped to transform not only diet, but also landscape, economy, workforce, and popular culture.
The extraordinary growth of the fast food industry has been obsessed by fundamental changes in society. The whole experience of buying fast food has become so habitual, that it is now taken for granted, like brushing your teeth or stopping for a red light. However, what makes them Filipino is the history and society that introduced and adapted them. The people who turned them to their tastes and accepted them into their homes and restaurants, and specially the harmonizing culture that combined them into modern Filipinos fare.
Students preferred some of the most popular fast food chains in the Philippines and these are Jollibee, Mcdonald, KFC, Chowking, Mang Inasal and many more and we wonder why?
BACKGROUND OF THE STUDY
The Fast food industry is popular all over the Philippines, the source of its innovation and many major fast food chains are based. The presence of multi-national fast food chains like McDonalds, KFC, Pizza Hut, Jollibee, Greenwich and many more have somewhat catered to the high income segment therefore developing a niche as upscale fast food chains.
The development in the nutrition industry and technologies had a great contribution to the quick development of the fast food nutrition system. Such developments have changed the nutrition habits and preferences of people. Additionally, fast food chains are not the only or even the primary source of fast food in the Philippines. Many local chains have developed to compete with other popular fast food chains and provide menu items that appeal to the unique tastes and habits at comparatively low costs.
STATEMENT OF THE PROBLEM
The purpose of this study is to identify the most well-liked fast food chains here in the country. The purpose of the study is to answer these following questions: 1. What is the demographic profile of our respondents? 2. What promotional channels are used by food marketers to reach children or students? 3. If food promotion is shown to have an effect, what is the extent of this influence relative to other factors? 4. What is the most prefer fast food chains of Grade 10 students in Sacred Heart College?
SIGNIFICANCE OF THE STUDY
This research study was conducted to provide helpful ideas, concepts, and information to the following: Students This research study will help students to identify their type of fast food according to their taste and budget. Parents This research study will help the parents to aid their child better in terms of their health and other nutrition facts coming from fast food chains. Fast Food Restaurant Owners This research will also help owners of different fast food chains to identify their strengths and weaknesses when it comes to serving food to their student customers.
SCOPE AND DELIMITATION
The study covered by our group is all about the children/students who prefer fast food chains and if the foods that they eat are healthy. These fast food chains target the minorities and teenagers.
DEFINITION OF TERMS
Fast food – food that is a take-out restaurant that is quick, convenient, and usually cheap. Demographic Profile-Information about the population of a particular place, how much they earn, spend. Respondents-a group of specific persons who responds or makes reply. Promotions-Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services.
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