Business Performance Measurement Using Balanced Scorecard Critical Review Accounting Essay

In a rapid turning economic universe, companies ‘ direction has ever sought for ways and metric to estimate if a company ‘s concern public presentation aligns to its scheme. Performance metric is critical in doing direction a possible exercising and aid in replying some common inquiries like what are our ends and how effectual is our scheme? As one of the most important recent inventions in history, the Balanced Scorecard foremost proposed by Kaplan and Norton in 1992 defines a methodological analysis that can be used by direction for end scenes or strategic preparation and public presentation measuring from fiscal and non-financial or operational point of view. It is besides aimed at heightening organisational public presentation by leting companies ‘ chief organisational procedures to be better managed by directors to better competitory market place and company public presentation. The outlooks of directors are high, and this explains why academic and managerial involvement in this direction tool is on the addition. This paper critically examines plants or research done by outstanding writers on this topic to see the verve of Balanced Scorecard as a concern public presentation measuring tool in modern economic system.

Literatures on Balanced Scorecard are on the rise as its methodological analysis become popular among top concerns. Gumbus and Lussier ( 2006 ) in their work, examined Balanced Scorecard and its characteristics ( ) , and why little medium concerns are recommended to utilize it as a metric for concern public presentation. Their surveies came at the clip when Balanced Scorecard is non been widely adopted by SME but by the large companies as a public presentation measuring method. Braam and Nijssen ( 2008 ) discuss factors impacting Balanced Scorecard acceptance and the two cardinal constructs of Balanced Scorecard use in recent clip: as a public presentation measuring system ( PMS ) and as a strategic direction system ( SMS ) . [ 4 ] carried out researches to look into if the Balanced Scorecard add values to companies that adopt it and how it does contributes to the public presentation of an organisation. [ 5 ] examines a outstanding characteristic of Balanced Scorecard cause and consequence relationship and if Balanced Scorecard can associate operational prosodies with scheme which can be understood and influenced by directors as a valid strategic direction tool. [ 7 ] took a practical attack in discoursing ways that Balanced Scorecard can be used by undertaking directors to step and better the operational public presentation of their squad and besides clarifies aims and concern scheme. These literature discuses extensively on public presentation measuring with Balanced Scorecard cutting across assorted use and industries every bit good as farther elaborated in the advancement of this paper.

Most surveies focus on large companies the scarceness of surveies associating to Balanced Scorecard been used in SME for concern scheme motivated [ 1 ] to ship on shutting this spread. They used a instance survey methodological analysis attack on three little concern endeavors. Research was conducted through personal interviews with executives at Hyde Park Electronics, Futura Industries, and Southern Gardens Citrus ( SGC ) . [ 1 ] examine each of the SME to place how of their concern scheme and public presentation aligns with the Balanced Scorecard features both in the short footings and long term. Financial metric, as indicated in their survey, is sale from new merchandise accounting for high net income of the organisation. The Operational Quality was identified to same-day bringing, bringing within five yearss, and on-time bringing. Customer Satisfaction metric was detected to be indicated by increased gross revenues and increased income that would ensue from merchandise credence and the coevals of repetition clients. Learning and Growth metric see the induction of employee public assistance plans such as benefits, net income sharing, preparation, and employee communicating and employee activities.

By the above findings, [ 1 ] farther cited that about half of the large corporations in recent times has improved public presentation with the usage of Balanced Scorecard as operational and strategic measuring. The instance surveies affecting the SMEs rhenium seen to besides profit from utilizing this direction tool. [ 1 ] The consequences of the instance surveies of Hyde Park Electronics, Futura Industries, and SGC support the anterior literature from big companies. The consequences once more indicated that enterprisers can excessively profit from developing and utilizing a BSC.

The benefit or value gotten from utilizing BSC was investigated by [ 4 ] , and in their survey, two research hypotheses were developed: how much does the Balanced Scorecard create value and secondly, how does the Balanced Scorecard create value? For the first inquiry [ 4 ] adopted the usage of Activity-Based Cost Management ( ABCM ) model, in comparing to BSC effectivity in happening how organizational ends aligns to people ‘s public presentation. The 2nd inquiries saw the usage of the Strategy-Focused-Organisation ( SFO ) to research the beginnings of possible value created by BSC. The methodological analysis used was quantitative in nature and an empirical study and analysis of informations collected from EU companies that have used BSC. In their findings, [ 4 ] argued that value is so been added to companies by the usage of BSC. They indicated that the public presentation of an organisation comes chiefly from what it does during scheme interlingual rendition, its consistence in act uponing managerial patterns, and its function in resources alignment to strategic aims i.e. from the agencies to the terminal.

The surveies of [ 4 ] hinted the construct of following BSC for PMS every bit good as SMS. Thus, [ 2 ] , in their research differentiate these lifting constructs of Balanced Scorecard ( public presentation measuring system ( PMS ) and strategic direction system ( SMS ) ) , and factors impacting their acceptances by companies as shown the survey done by [ 2 ] . Hypothesiss were developed to steer and develop their methodological analysis which involves quantitative attack. Data aggregation was done by questionnaires sent to 40 Dutch houses gotten from database of companies which had responded to a benchmark study for best patterns in direction control and public presentation measuring in the four areas/domains of involvement of the Balanced Scorecard. [ 2 ] indicated in their findings that the acceptance of both types of Balanced Scorecard benefits from top direction engagement. Consequences besides show that utilizing Balanced Scorecard as PMS will profit from the support of the administration ‘s finance section. They besides cited that Balanced Scorecard as PMS accent on an inclusive measurings of both fiscal and non-financial values which gives valuable image of the company ‘s place in the market.

However, public presentation metric indexs cut across the cardinal characteristics of BSC itself, as such [ 5 ] in their survey analysed the cardinal premises of BSC and the relationships among the four countries of measuring suggested ( the fiscal, client, internal-business-process and learning and growing positions ) and its consequence on scheme and public presentation of an organisation. Research inquiry to steer their survey was besides raised: is there a causal relationship between the countries of measuring suggested? The methodological analysis that was used is analytic because, as argued, increases preciseness and lucidity degree in understanding the BSC construct and theoretical account. Past and present literatures were widely analysed. [ 5 ] one cardinal findings indicated that companies ‘ do non necessitate to see priori concern scheme before planing a coherent set of public presentation measurings reasoning that the design of public presentation indexs can work as a accelerator for scheme preparation.

The preparation of scheme entails the development of undertakings to transform them into operational aims. This is further discussed by [ 6 ] in their survey. They used the BSC methodological analysis in their survey to develop, trial, and use a strategic measuring system, specifically for undertakings. The attack adopted was a comparing and study of two undertakings monitored by the writers and undertaken by undertaking squad. Their consequence indicated that BSC plays important function in bettering undertaking direction effectivity. They besides argue or indicated that balanced public presentation measuring is an of import technique for set uping on-strategy undertaking bringing

The above surveies further give more penetration on the construct of BSC as a public presentation measuring tool that is best used in exciting thought of comparative steps in the critical success factors of any concern. Thus, organizational public presentation sees an addition when, as the chief tool, BSC is used to interpret the scheme of the house. In this respect, BSC contributes positively [ 4 ] [ 6 ] . However, the acceptance of BSC in an organisation depends to a great extent on the degree of top direction and product-market kineticss every bit good as the finance section. If a company is in a competitory market, client satisfaction and fiscal values are of extreme importance to exceed direction and finance section. These public presentation prosodies influence the preparation of scheme and therefore the acceptance of BSC particularly as public presentation measuring system [ 2 ] . However, the support of top direction and the employees ‘ deduction do non look to be requirement conditions to do the successful development of a BSC [ 4 ] . The influence of BSC on departmental units and internal administrations within the house can be detected in undertaking squads. The BSC clarify and improves strategic step and connexions thereby bettering internal public presentation in traditional deliverables. It is importance to observe that at that place does non be one BSC that matches all administrations but BSC development is team-based [ 1 ] [ 6 ] . Furthermore, as indicated by [ 6 ] , companies ‘ operational aims in undertakings become a direction success as internal sections are exposed to run of strategic-performance indictor which clarifies and proctors project vision and ends. [ 4 ]

Surveies indicated that despite the broad acceptance of BSC in recent times, the methodological analysis is non free from defects. Kaplan and Norton describe the relationship among the characteristic of BSC as causal ( cause and consequence ) , i.e. one metric taking to another, and a dependence relationship. This nevertheless, an issue as for case, the satisfaction of clients does non basically give good fiscal consequences hence the relationship is a logical and non causal one as it is inherit in the BSC construct. This portends that the premises made by BSC possibly invalid taking to the expectancy of public presentation indexs which are faulty, ensuing in sub-optimal public presentation [ 5 ]

The reviewed surveies are non without restrictions as hinted by the writers. The research by [ 1 ] is marked with a restriction in instance survey attack as at that place does non be any survey on BSC been used by little concern at the clip of the survey. Furthermore, the plausibleness of findings did non protect against the research restrictions in the survey done by [ 2 ] . The generalizability of the findings was edged by a restriction in the sample size, the respondents ‘ chiefly fiscal background, and the usage of cross sectional informations to look into the degree of acceptance of both BSC types at the same time. [ 4 ] besides highlighted that measuring or mensurating the public presentation of an organisation is a difficult scientific discipline. Again, in their survey, sample houses did n’t hold unvarying execution of the BSC construct. One restriction of this paper is that it is analytic which is based on researching surveies and researches associating to BSC. Trusting on these beginnings can, nevertheless, non be deem insightful as an empirical survey.

Further research is necessary and should be expanded on about all concern service sectors on how BSC is used to aline concerns to capital budgeting processing. Larger sample size should be used every bit good as extra factors, for case consideration of institutional motives for BSC acceptance. The influence of BSC on the internal relationship between sections and undertaking squads should besides be researched.


The balanced scorecard is a tool which methodically expands the measuring zones traditionally involved in accounting. Its cardinal end is to cut down the issues associated with the usage of fiscal steps for control intents by infixing non-financial measurings in a strategic control model [ 5 ] . The connexion between concern scheme and aims utilizing BSC creates an apprehension of public presentation measuring and metric that guides the co-ordinated and careful action of directors. Surveies analysed in this paper show that the BSC creates and adds value to organisations that adopt it and promotes more reliable communicating effectual plenty for direction decision-making. Therefore while the adopting of BSC is on the rise by more concerns, this paper analytically shows the positive part of BSC to the public presentation of an administration with an increasing organic structure of cogent evidence.

[ 1 ] Gumbus, Andra. & A ; Lussier, Robert N. ( 2006 ) . Entrepreneurs Use a Balanced Scorecard to Translate Strategy into Performance Measures. Journal of Small Business Management, 44 ( 3 ) : 407-425.

[ 5 ] Norreklit, H. ( 2000 ) , “ The Balance on the Balanced Scorecard-A Critical Analysis of Some of its Assumptions ” , Management Accounting Research, 11 ( 1 ) pp. 65-88.