Competition has been an issue where in every company had to administer and target to the masses with added services provided by way of mass marketing there by the consumers had to spend huge sums of money to avail the benefits. Dot com companies’ evolution evolved through this difficulty where by planning and goal setting was much formalized and understanding the general consumers online purchasing and online shopping needed to be studied and researched in much detail.
Thus the task of conceptualizing on consumer behavior understanding gave focus at this juncture and learning from the failures which happened in major dot com companies was learning for the new inventors. Firms need to therefore try to acquire newer customers then just relying upon the existing market place to check if any discrepancies and conflicts may arise between the dot com companies and customers for the purpose of buying and selling.
Thus the click and mortar method of cannibalizing the business processes provides a sense of competitive edge for the retailers and the agents and the stores who adopts a brick and mortar method of marketing. Thus category leadership is being taken into shape with the concept of web designing rigorously getting initiated and implemented by means of internet marketing adoption for conglomerating the products and the services with the close partners into the business.
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Strengths / Weaknesses: The strengths highlight upon getting the products and services availability and their offering clear to the customers who deal with the business firm there by also getting access to the competitors’ promotional advertisements and activities to formulate their web designs.
Web marketing also provides flexibility to the customers to allow huge variety of products to be chosen from a basket of offerings which helps in incurring minimum costs and provision of time flexibility and convenience in their buying by adopting home shopping strategy. But with the failures happening with the dot com companies, many customers and companies are still in doubt about its implementation totally in the e mode.
There are also probabilities of less technically skilled manpower that may lack the technique of making the web sites self explanatory with less problems and simplifying the process which may affect the functioning of the system, poor accessibility along with the problems in terms of upload and download etc. Infrastructural facilities and the method of handling customer grievances and servicing also creates and poses huge burden on the companies as they cannot cater to the requirement of the customers to their satisfaction level.
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