This paper seeks to analyze a Turkish company named Anadolu Efes/Efes Beverage Group (EBG) “or Efes”. This paper consists of two parts. Part 1 deals with Turkey, its history, government, economy, language, religion, and business practices as a way of understanding the environment under which the company operates.
Part 2 deals with the Efes to include an analysis and discussion on its history of the company, its Mission/Vision Statement, Corporate Structure, Capital Structure, Organizational Structure, Board of Directors, Management Team, Main Subsidiaries, Strategic Priorities, Strengths and Opportunities, Social Responsibility, and a review of its 2008 Financial Statements. 1. 1 History of Turkey, Turkish Republic or Modern Turkey was born in 1923 after the defeat of the Ottoman Empire by national hero Mustafa KEMAL.
It was under the authoritarian leadership KEMAL, called the “Father of the Turks”, that caused Turkey to adopt and effect wide-ranging social, legal and political reform as needed by its people. Thus, a part of its history is a period of one-party rule but after its fall, the country experimented with multi-party politics , which brought to the election victory of the opposition Democratic Party in 1950. The Turkish respected the process as the latter also caused a peaceful transfer to power (eNotes. com, 2009). From 1950, Turkish political parties increased in number thus signaling the working of democracy in the country.
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However, there were also certain experiences of instable period and intermittent military coups , particularly in 1960, 1971, and 1980. The resulting eventual effect is however a return of political power to civilians. The adventurism of some its people had again caused the military in 1997 to help in the ouster of the then Islamic oriented government (eNotes. com, 2009). Another significant political event in the life of the Turkey Republic was its militarily involvement on Cyprus in 1974 for the purpose of preventing a Greek takeover of the island.
Also recorded as part of its colorful past, is when a separatist insurgency started in 1984 by the Kurdistan Workers Party (PKK) , which later became known as the People’s Congress of Kurdistan or Kongra-Gel (KGK) (eNotes. com, 2009). The rebellion has claimed a great number of lives reaching about more than 30,000 because the event or condition needed the Turkish military’s solution or attention and claimed more than 30,000 lives. The eventual capture of the group’s leader in 1999 did not stop the rebellion as the insurgents largely withdrew from the Turkey mainly but concentrated and stayed at Northern Iraq (eNotes.
com, 2009). Turkey’s joining the United Nation (UN) happened in 1945. Later in 1953 it also joined as a member of North Atlantic Treaty Organization (NATO). Further showing its political and economic strength happened in 1964 after Turkey became an associate member of the European Community. From the time to joining these bodies, the country has undertaken many reforms to strengthen its democracy and economy. Such fact actually helped the country in successful membership to the European Union (eNotes. com, 2009)
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