Essays on Amazon

Company information: Company name   Amazon Sector                      Retail apparel ans speciality IPO date                 Thursday, 15.05.1997 Location                  Seattle, Washington, US …

Integrated Marketing Communications (IMC) ensures that all forms of communication tools within the marketing plan are linked together. As an organization wishes to promote a new product or service, there should be a detailed and careful approach to achieving the objectives within the marketing campaign. …

1.0 Introduction Amazon.com provides a wide catalogue of products and services to different consumer groups. Below is the detailed analysis of Amazon’s resources, capabilities, distinctiveness and networks. 2.0 Unique Market Position According to Motoko and Stone (2010) Amazon has the distinctive position of being the …

Beautiful and fearless, these women warriors functioned as rulers, priestesses, warriors and domestics in their nomadic society. There have been many speculations, myths and tales of great women warriors. The variation of stories about women warriors range from the stories of Amazons being oiropatas, man-killerrs, …

A Tennessee family is suing Amazon after their $1 million house was destroyed in a fire caused by a "hoverboard" toy purchased on the site.According to , the Fox family of Nashville claims that Amazon knew the hoverboard in question was a dangerous product, but sold …

Market Discipline: Operational Excellence – Those firms who are considered to be operationally excellent combine low prices, ease of purchase, and offer unmatched value and services to their customers. Amazon.com is a prime example of a company that operates under the operationally excellent market discipline. …

Tired of working Monday through Friday? Sick of those eight-hour days? Maybe you love your job but it leaves you with little time for family or even for yourself. Whatever the reason, you may be in luck. There’s been much speculation about the effectiveness of …

Introduction Amazon.com is a 15-year old company established in 1995 by Jeffrey Bezos. Initially established as an online bookstore, it soon found itself in the trading business dealing with electronic commerce with a variety of product lines such as books, electronic items as well as …

The level of competitive intensity according to Wheelen is determined by the threat of new entrants, the rivalry among existing firms, threat of substitute products or services, bargaining power of buyers, bargaining power of suppliers, relative power of other stakeholders. 4 “The collective strength of …

There is no longer a distinct line between brick-and-mortar and online store, between Facebook checkout and marketplace presence.Sure, each of these channels may boast of their prowess, but it is the customer who is speaking loud and clear — make products easy to find and …

Data continues to affirm Amazon.com’s dominance in the product-search industry. In fact, recent  reveal the Amazon  as the place most American consumers begin their product research. For entrepreneurs in the business of selling products, these trends are causing major shifts in product distribution and marketing.Here are four …

An issue in the world today that is extremely troubling is the deforestation of the Amazon Rainforest. The world’s largest remaining natural resource is at risk of total destruction. This beautiful South American forest represents 40% of the continent and 54% of the total remaining …

Wells Fargo & Co. and Amazon.com Inc. said they had ended a partnership to offer discounted student loans to the online retailer's "Prime Student" customers, about six weeks after announcing the deal.Under the deal announced on July 21, Wells Fargo had agreed to shave half …

When you think of ecommerce giant , a company that was founded on selling books online, offering an all-you-can-read book subscription service might seem like a no-brainer. But, so far, nada from Amazon (which, of course, sells just about anything you can think of). Instead, …

If you want to grow your business to six figures, it must be scalable, regardless of the business model. The advantage of a Fulfillment by Amazon (FBA) business is that you don’t have to warehouse products or handle the picking, packing and shipping. This is part of what …