With that being said, it is also true that there are some customers who buy the products for themselves. The organization's head-quarters is situated in East Haven, Connecticut, with the first franchise located in Waltham Massachusetts, whereas its franchises are in the U. S. , Canada, Puerco Rice, Saudi Arabia, and the United Kingdom. Atari Afraid , the founder and CEO and Kumara Farad, COO of Edible Arrangements, Is a management major who has both In-depth knowledge as well as extensive experience in the fruit bouquet and arrangement production Industry.
The organization's management (Finance). Currently the organization Is using the TIPS, CRM, and ERP systems to execute the majority of its business processes and ensures customer retention rates of 80%. The Problem The fact that the products are completely handcrafted gives the organization a competitive advantage over its rivals. Lack of similar products in the domestic market meant that the organization's products became a unique option to customers. As the organization continued to grow and diversify though, the need to improve efficiency and cut down costs also increased.
With tremendous scope to gain entry into new reduce markets across the country, the company looked to expand its business. The problem that the organization faced though Is that It lacked a management plan and adequately trained sales people to embark on such a Nilsson. Another problem would be that Implementing the new system would enamel labor hours because the reorder system eliminates the need for employees from having to count inventory levels at the end of the day and have to call for supplier's orders. Communication channels are not clear, and the flow of information is interrupted.
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