Vending Machines
In School Vending Machines Thesis Statement: By looking at studies of in-school vending machines you can see that they are becoming a true problem. This is important because vending machines are lowering education standards and are contributing to the obesity epidemic. Introduction “Can I go to the vending machine? ” This is common questions teachers are asked everyday in the class room. In-school vending machines have shown to be a problem for years now. Food sold out of school vending machines should make positive contributions to children’s everyday diet and health.
As it is, parents have a hard enough time guiding their children’s eating habits, but with school vending machines it makes in nearly impossible. This has also become a common excuse to skip as much class as possible, causing distractions. By looking at studies of in-school vending machines you can see that they are becoming a true problem. This is important because vending machines are lowering education standards and are contributing to the obesity epidemic. Body I. Education is important. A. Vending machines have become easy an excuse. 1.
If schools ban in-school vending machines then students would no longer have the opportunity to easily skip class and walk around the hallways freely. 2. Without vending machines teachers would be able to conduct a class room with fewer distractions and more faces. B. Some people argue that vending machines aren’t a classroom problem. 1. Food provides energy which helps students think. 2. Schools should have policies regarding specific times students are allowed at vending machines. C. Everyday I see peers ask teachers if they can go to the vending machine.
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This not only makes the teacher lose focus, but the students as well and we all know how hard it can be to get a classroom full of students back on topic. When students skip class they do not learn, which is the exact opposite reason students come to school. Transition: This isn’t just an education problem, it also effects the obesity epidemic. II. Obesity has become a major problem. A. Dispensing junk. 1. A nationwide survey of vending machines in middle schools and high schools finds that 75 percent of the drinks and 85 percent of the snacks sold are of poor nutritional value. 2. 5 percent of teens who describe themselves as overweight say they buy junk food or soda at school.
B. Some say vending machines have to much focus 1. Critics argue that by focusing on school vending machines, states ignore other ways to help children lose weight like promoting a balanced diet and increasing physical education and nutrition classes in schools. 2. Many people argue that a restrictive approach where you single out a particular food or beverage is never going to work because children can simply go to a near by covenant store and purchase the exact same things a vending machine offers. C. Soda and low-nutrition snack foods are a key source of excess calories in children’s diets, contribute to overweight and obesity, and displace more nutritious foods. Obesity rates have doubled in children and tripled in adolescents over the last two decades. Studies show that children’s soft drink intake has increased, and children who drink more soft drinks consume more calories and are more likely to be overweight than kids who drink fewer soft drinks Transition: School lunches have the right nutrients. III.
School lunches offer healthier choices. A. School lunches are down and vending machines are up. 1. Junk foods in school vending machines compete with the more nutritious meals offered by the School Lunch Program. 2. Senator Tom Harkin said “Congress should step in and ensure that soda, candy, chips, and cookies don’t become the de facto school lunch. USDA needs to set standards for all foods sold in schools that participate in the federal school lunch program. ” B. Many students say that school lunches are gross. 1.
During lunch I often hear students complaining of having the same thing two days before assuming it is the left overs. 2. Many students believe that school lunches are equally or sometimes even less nutritional then food sold out of a vending machine. C. . The governmental School Lunch program exists from the reason of providing nutrition to all the students. There is a set nutrient content and portion size for official school meals, meaning that the lunches served at Republic high school might seem cheap and gross, but they are far more nutritional than vending machine snacks.
Conclusion The facts and statistics prove that vending machines do more harm than good for students and faculty. Vending machines have become just an annoyance for the faculty because of the students’ constant requests for hall passes that lead them directly to the vending machines. They also have to deal with students desiring to have sodas and snacks in the class room which destroy equipment if spilled. Vending machines are harmful to students primarily because they assist in producing poor heating habits that can carry over to adulthood.
Removing vending machines would assist to refocus attention on learning and not caffeine and sugar rushes.
Works Cited Chang, Alicia. Schools across the U. S. Target Vending Machines in Obesity Controversy. N. p. , 26 Feb. 2004. Web. 1 Nov. 2010. Lipman, Richard. Children's Weight Gain From School Vending Machines. Enzine Articles , 21 Dec. 2009. Web. 1 Nov. 2010. . School Vending Machines “Dispensing Junk”. Center for science in the public intrest, 11 May 2004. Web. 1 Nov. 2010. . .
Coca Cola Vending Machines Case Study
Coca Cola a Vending Machine Case Study Problem Statement: Coca Cola Co. , the world’s largest beverage company is facing a public relation nightmare which can ultimately put their brand image at stake. Their Chairman and CEO, Ivan Ivester, abruptly announced the introduction of interactive vending technology which will lower the price of coke during off-peak buying time and increase the price during very hot weather conditions, Ivester virtually confirmed the vending machines will be introduced to the market soon.
The core problem is not if the vending machine should be brought to market but WHEN and what the public relations/marketing strategy should be in the midst of the current media scrutiny to rebuild loyalty with avid coke drinkers and Coke’s image. Critical Factors: Increasing the vending machine profit, which has been the main profit resource for the company, serves the purpose of the new technology. Sales of soft drinks are on the rise. Last year, about 11. 9 % of soft drinks world- wide derived from vending machines. Intelligent vending has already begun in Japan using the same technology.
Taking full advantage of the law of supply and demand, price fluctuations occur all the time in several industries such as the airline and movie industries and are not new to the general public. It often occurs when the supply for any product is high and the demand is low; basic economics. Price discrimination also can occur demographically or geographically and is hard to eliminate from a customer’s mind once disclosed in a negative light ultimately setting the stage to lose customers to Coke’s #1 competitor, PepsiCo. Additionally, their brand image is at stake.
Ivester's statements regarding the new technology was disclosed too soon and the response from the public relations team was not sufficient to the loyal coke drinkers and the media, spurring several negative articles and backlash from their customers. Strategic Alternatives: Option A. Eliminate any option of introducing the interactive vending machines to the public in the near future and create a new public relations and marketing strategy focusing on Coke's loyalty to its customers to include re-establishing the value of drinking coke during extreme hot and cold temperatures.
Option B. Proceed with a plan to implement the intelligent vending machines at a later date than plan originally plan, while working to develop a new public relations and marketing strategy to curtail the current media damage, focusing on Coke's loyalty to its customers and re-establish the value of drinking coke during any weather conditions. Evaluation of Alternatives: Option A: ?Pros: Build trust with consumers; on same level with competitors regarding technology. Cons: This strategy does not coincide with the company’s marking plan to pump more sales of the flagship coke into the market, most likely utilizing the heat sensitive vending machine as one of the core tactics to increase revenues. Option B: ?Pros: Technology availability and costs to implement the new vending machines is inexpensive due to falling prices of the temperature sensors and computer chips; ? Internet connectivity associated with the technology makes it very easy to track daily and hourly demand based on fluctuations thus making it easy to determine the price point offered in any region; ?
The new public relations and marketing campaign will slowly educate the consumer of the inevitable; ? Increase profitability during the peak season due to lower costs compared to competitors. ?Cons: Run the risk of losing loyal customers due to the price gaps urging many consumers to search for lower price from the competitor’s vending machine; ? Largest competitor, PepsiCo announced they have did not have any plans to introduce the new technology Recommendation: Option B Corrective measures must take place to implement a strategy of price changes.
Coke must improve their public image with a well executed public relations and marketing strategy. Justification: As a consumer, I am not sure why corporations continue to insult our intelligence. If a product is in the testing stage, then it is just a matter of time before the new technology, (if worthy) is introduced to the market. R in this case, serves the sole purpose of creating new technology in order to maximize efficiency and costs, thus increasing profits. And, quite frankly there is nothing wrong with a company trying to maximize profits.
Vending machines have remained largely untouched by discounting and although the machines can automatically raise prices for its drinks in hot weather, in my opinion not too many consumers would notice. Coca Cola Co. can also be the first in the SDC market to introduce new innovation that will be able to effectively gauge the buying interests of their customer by the touch of a button. This technology will help to predict sale revenues and take the guesswork out of customers’ wants and needs.
It will also allow Coca Cola Co, to always stay ahead of the competition and remained the leader in the industry. Additionally, price discrimination exists everywhere, across all industries and the new technology will connote increased efficiency for the entire SDC market. The public relations and marketing campaign will help to educate and prepare the average consumer of the inevitable introduction of heat sensitive vending machines. The goal in mind for the campaign is to continue to establish Coke as the number one thirst quencher regardless of the weather.
Coca Cola's New Vending Machine
1) Pros for Coca Cola Co. Technology Availability: Electronic components are becoming more and more versatile and cheaper. All that is required in order to adjust the price with the changes of the weather is a temperature sensor and a computer chip. Therefore, it can reduce the implementation costs. Increase competitiveness through price discrimination: Price discrimination is used in order to increase the economic efficiency. In principle, the temperature sensitive vending machine is no different from any other form of price discrimination.
For example, airlines pair daily and hourly fluctuations in demand with fluctuations in price. Moreover, in Japan some vending machines already adjust their prices based on the temperature outside. Increase profitability: vending machines are an extremely profitable resource and channel and have the opportunity to be more profitable for Coca Cola. More profitability could be achieved through: * Having the ability to lower the price to customers who would usually not buy the product but all the same with charging a higher price to those who would. Lowering the price at off-peak buying time in order to increase the overall sales. * Providing information when a machine is out of stock. Facilitate the micro marketing: information about which drinks are selling and, at what rates in a particular location is relayed by internet, helps salespeople to figure out which drinks will sell best in which locations. Cons for Coca Cola Co. Damaging the brand image: it causes to interpret that Coca Cola is not customer-friendly Risk of price war: automatic price adjustments will provide the capability to ignite the price war e. . over a holiday weekend. Pros for consumers * Interactive experience when purchasing a soft drink could produce added value as micro marketing can be used to satisfy the demand of consumers more easily. * Enjoy more promotion and pay less when the product is less demanded. Cons for consumers * Product is more expensive when it is more needed. This might seem unfair to a thirsty person. Considering that, the purpose of a coke is always to quench the thirst, people should not pay different prices for the same good. Exploit the consumers who live in warm climates. * Exploit the faithful customers who are loyal to Coca Cola brand. 2) Where? * In hot climates: the value of coke to customers is higher because a cold drink is needed more to quench their thirst. Therefore, this technology will increase the price of coke in warm climates and destroy the value of coke to brand switchers who will find an alternative. * In colder climates: the value of coke to customers is lower because they do not desire cold drinks.
Therefore, the price will be lower and this will make coke have a higher value for customers in colder climates. Who? * Brand switchers: this type of consumers will not have loyalty to Coca Cola and therefore switch brands based on the related price. Therefore, it may create value to brand switchers in colder climates and decrease value in hotter climates, as they find a cheaper alternative. Overall, brand switchers will benefit the most from this technology. * Habitual buyers: this type of consumers does not prefer the brand but switching costs are too high.
Therefore, they stay with the same brand and if the price of coke becomes lower than competing brands it will add value of coke to these consumers. * Brand loyal consumers: these customers will suffer the most because they will want to buy Coca Cola whether the weather is cold or hot. Therefore, it will only add value to this product for them when it is cold. 3) Price Wars: the ability to discount prices so easily could cause competitors to lower prices, specifically on holidays.
Price discrimination: those consumers that drink on hot days will be worse off since they must pay a higher price, while some consumers that drink Coke on cold days will be better off since they receive a lower price. Consequently, sales in warmer countries could decrease as a result of charging high prices. It will only be a success if the difference between prices is not explicitly known. Otherwise, price discrimination could harm Coca Cola’s brand image. In addition, setting the price lower in cold climates might cause some profit losses and change the reference point, and destroy the brand image either. ) * Coca Cola should not have publicized the new technology while it was still being researched. Instead, they should have waited until they knew exactly what they wanted to achieve through this technology. Furthermore, they should not have publicized new technology in a way that vending machines would change prices according to the weather temperature. Because, this creates controversy that made them look not customer-friendly but profit hungry. This might damage the brand image. * Their response to the announcement of New York Times was the right action.
Because, it cleared the intention of Coca Cola that was to improve product availability and promotion activity rather than to raise prices of soft drinks in hot weather. * Another point they did right is that they carried out thorough product testing of this new technology to enable them to identify how successfully it could increase their vending machine profitability. * I would recommend that if Coca Cola decided to use the technology they might first implement it in colder countries and promote the new technology as a way for consumers to save money and increase their utilities.
After the adoption of this new technology, they should introduce it into warmer countries but without the emphasizing on the price, with more emphasizing on the attributes of the vending machine such as refrigerated display case, cooler, the ability of accepting credit cards and debit cards, better availability of products through better stock control. 5) I think the comments of Mr. Ivester were naive and not well planned. He should not say that it is fair to raise prices in a championship event in a hot summer day.
Therefore, according to the passage the Ivester’s answer created the flap, seeming to cast the company as one that was not customer-friendly. Instead, he should say that Coca Cola is not introducing vending machines that raise the price of soft drinks in hot weather, just exploring innovative technology that can improve product availability, promotion activity. Just like the comments of Pepsi spokesman, Jeff Brown, “At Pepsi we are focused on innovations that make it easier for consumers to buy a soft drink, not harder. ” Based on Ivester’s comments, the image of Coca Cola’s brand eroded.
School Vending Machines
Dylan Norwood per. 5 #25 2-7-11 Vending Machines Did you eat anything today? “No. ” Well how did you do on the test, not too good right? I believe that children who are’nt hungry do better on tests and focus more in school. Studies show that when children eat breakfist they do better in school. That’s true, but kids tend to get hungry right after breakfist. I think vending machines would be a good idea to have in schools; having vending machines would allow kids not to starve which willl cause children to focus in school.
Well what about more trash on campus or too much children eating in class you wonder. Those issues can be easily resolved by putting more trash cans where children walk to their classes and also by the vending machine. I think the reason children don't focus in class when they're hungry is because they focus more on eating at lunch time instead of working on their classwork. If vending machines were at school, kids won't have to wait until lunch to buy food. Therefore kids won't be hungry during class, and they will focus more in school.
You might think that kids will eat too much before lunch, but that's why I suggest we put a limit of how much you can buy. How can we do this you might ask? It's simple; by using children's school ID's to buy snacks would only lets them buy snacks three times a day. One of the most common issue is what will be in the vending machines. Most concerned parents are worried that schools would put a lot of unhealthy snacks such as cheetos, lays, chocolate, etc. Schools might put these things in the vending machines because it tastes good, and kids will buy them.
I admit that it is true the majority of kids don't want to buy nutritious food because it doesn't taste good, but there are some other nutritous food like granola bars, fruit snacks, and many more. Parents will always try to think of new problems that concerns vending machines at school. I admit some problems the school might not be able to fix, but what matters most is it does more good than bad. I believe children that aren't hungry do better on tests and focus more in school.
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