Essays on Audi

Essays on Audi

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We've found 22 essays on Audi

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Report: Sustainability in Audi AG

This report covers Audi AG’s current operational and strategic procedures for environmental sustainability. It looks at sustainability as part of the company’s Corporate Social Responsibility and views critical analysis of the automobile industry to enable making balanced conclusions. Introduction A report by the United Nations …

AudiSustainability
Words 1062
Pages 4
Advertising to Youth

In the ever expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime …

AdolescenceAdvertisingAudiYouth
Words 2477
Pages 10
The VW Audi advert

Advertising is to publicise the qualities of a product, service, business, or event in order to encourage people to buy or use it. In the modern times that we live in, advertising comes in many different forms and in various different media types. It ranges from …

AdvertisingAudi
Words 954
Pages 4
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German Automobile Industry Background

German Automobile Industry Industry Background The automobile industry in Germany was born on in the earlier 1886 when the first “vehicle powered by a gas engine” was assembled and registered. 125 years has passed, and with it the industry has acquired an incredible growth and …

AudiAutomobile IndustryVolkswagen
Words 670
Pages 3
Marketing Sample Essay

Executive Summary Audi is a brand of vehicle that is manufactured by a German automobile company, ranging from super-mini to cross over SUVs, accompanied by various body styles as well as different ranges of market price. Audi is leveled on the same brand as the …

AudiMarketingMicroeconomics
Words 2921
Pages 11
Mini VS Audi Marketing

Overview: The automobile industry has forever been in the limelight for just about everyone, from cars that are easily affordable like the Ford  or the Volkswagen there are cars that are made to order as royal  as the Rolls-Royce. But among these are two distinct …

AudiBmwCarsMarketing
Words 74
Pages 1
Advance Marketing FINAL Revision

With the current high competition being witnessed in all industries, companies are increasingly being faced with new challenges to come up with new marketing strategies that can ensure that they retain or even increase their market share. (more…)

AdvertisingAudiMarketingMicroeconomics
Words 37
Pages 1
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Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.
Founded

July 16, 1909, Zwickau, Germany

Headquarters

Ingolstadt, Germany

Subsidiaries

Lamborghini, Audi Sport GmbH, HERE Technologies, Audi Canada Inc., Cosworth

Founders

August Horch

Parent organization

Volkswagen Group

Frequently asked questions

What is special about Audi?
Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. The origins of the company are complex, going back to the early 20th century and the initial enterprises (Audi Union and Horch) from which the company was founded.
What is the story of Audi?
Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. The origins of the company are complex, going back to the early 20th century and the initial enterprises (including one which built bicycles) founded by engineer August Horch; at that time, Horch was a well-respected person in the German automotive industry. He left the Horch automotive company in 1909 to found Audi Automobilwerke GmbH Zwickau (from 1915 on Audi Aktiengesellschaft) . Because he was barred from using the Horch" name – he was only allowed to use the name Audi – he called his company Audi, from the Latin translation of his surname, Horch.The first Audi car, the Audi Type A 10/22 hp (16 kW) was produced in 1910, followed by the successor Type B 10/28 hp (20 kW) in 1911. These cars were successful even in sporting events. August's second company, the four-wheel-drive Audi Type C Four, was produced between 1914 and 1918.After August Horch's departure in 1909, his business partners (who owned the majority of stock in the company) started to disagree on how to run the car company. One group wanted August Horch to return and help with improving car production methods. That group included his former business partner and his son, Horst. The other group, led by Jakob Hirsch, wanted to concentrate on making cheaper cars. This group eventually won out, and August Horch left the company in 1919.As a result of the dispute, August Horch started a second company in Zwickau in 1922, called Horch Automobilwerke GmbH. His former business partners sued him for trademark infringement and a German court ruled that the Horch brand belonged to his former company. August Horch was forced to stop using the Horch name and chose the name Audi, which was derived from a Latin translation of his surname, to use for his new company.After World War II, Audi started production of the Audi F-5, which was a small car with a four-cylinder engine. This was followed by the Audi 50, which was a slightly larger car with a five-cylinder engine. These two models helped Audi survive the tough economic conditions in West Germany during the 1950s.In 1965, Volkswagen acquired a controlling interest in Audi. This was followed by a full takeover in 1966. Under Volkswagen's ownership, Audi began to share technology with other Volkswagen Group companies. For example, the Audi 80 was based on the Volkswagen Polo, and the Audi 50 was based on the Volkswagen Golf.In the 1980s, Audi introduced a new line of luxury cars, starting with the Audi Quattro. The Quattro was a four-wheel-drive car with a turbocharged engine. This combination was previously unheard of and the Quattro quickly became a success. Audi followed up the Quattro with a number of other successful models, including the Audi 100, Audi 200 and Audi V8.In the 1990s, Audi began to expand its product range. It started to produce SUVs, such as the Audi Q7, and sports cars, such as the Audi R8. In the 2000s, Audi continued to expand its product range and its sales increased significantly. Today, Audi is a successful global company with a strong lineup of luxury vehicles."
What is the motto of Audi?
The motto of Audi is Vorsprung durch Technik". This is a German phrase that means "Advancement through Technology". This motto reflects Audi's commitment to using the latest technology to create the best possible cars."
What does Audi stand for?
The name Audi is derived from the Latin word audire," which means "to listen." The company's founder, August Horch, chose the name because it reflected his belief that "the only right way to build a car was to listen to its owner.""

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