Panasonic: SWOT analysis

Last Updated: 20 Apr 2022
Essay type: Analysis
Pages: 2 Views: 681
Panasonic: SWOT analysis

Panasonic Corporation, based in Osaka, Japan is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. During the beginning, it only with 3 employees and today are with over 290,000 people worldwide. Founder is Konosuke Matsushita and it has founded on January 1, 1918 . In the Asia Pacific Region, Panasonic has a long standing presence beginning from its first factory in Thailand in 1961 and it have rapidly expanded in the region.

Their vision is to be the leading Factory Automation Solutions Provider in Asia Pacific, Middle East and Africa (APMEA), and the mission is to serve as a one-stop solutions provider that achieve manufacturing excellence through process and product innovation, thus contributing to customer value. PFSAP (Panasonic Factory Solutions Asia Pacific) is also committed to providing environmentally friendly products that are supported by excellent customer service. The brand promise is “Panasonic generates ideas for life… today and tomorrow. Also read SWOT analysis of Ice Cream market

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Through innovative thinking, we are committed to enriching people’s lives around the world. ” They key problems is Panasonic product are remain the same, it didn’t show the improvement in terms of friendly environment. As people nowadays are pay much more attention towards the environment friendly, so that they can save money and also save the environment. But Panasonic didn’t concentrate about it. Besides that, they have another competitive like Hitachi, Olympus, Toshiba and Sony, as they it will effect their profit and business Opportunity.

Lastly, in year 2011, due to Japan earthquake and tsunami, as it effect the company operations. Besides that, Panasonic company have successful produce the world’s first wide-size 26- inch plasma TV and Panasonic plasma TV have the TH-26PD1 function, was produce in years 1996. According, Panasonic plasma TV that have made by bigger size and thinner screens, but something not possible with liquid-crystal or CRT displays. Furthermore, they also concentrate on the environment factors, such as Panasonic Malaysia is donating ten Panasonic Solar Photovoltaic (PV) Systems to ten schools in Malaysia.

Partnering AEON, Panasonic will provide comprehensive energy solutions support for the Solar PV Systems which in conjunction with AEON Malaysia to engaging the younger generation through eco-education in Malaysia. Besides that, they are also going to be launching their 100th anniversary in 2018. As they promise will make the “environment” central to all their business and wanted to lead in promoting the “Green Revolution” which will take place around the world and benefitting to the next generation.

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Panasonic: SWOT analysis. (2018, Jan 16). Retrieved from

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