Report on Adidas PEST and SWOT

Category: Adidas, Clothing, Retail
Last Updated: 07 Jul 2021
Essay type: Report
Pages: 4 Views: 32
Table of contents


In this report I have tried to sketch a complete organizational picture of the aids company. This include of current position of the company and its market share though out the world. To explain it the company's SOOT and PEST analysis is briefly elaborated. A contrast of the Aids with its competitors is added and the internal structure of the company is tried to shown in graphical snaps. The future strategies of the company are also listed that what kind of strategies formulated for aids by their top managers. Addis: Aids is a sportswear manufacturing company that was started by Doll Dasher. Aids group has several brands including Aids, Rebook, Taylor Made-Aids and the Rockford. The company has spread its wing to incorporate other productions including handbags, shirts, spectacles, watches, balls, and sportswear. It is the largest company that sells footwear in the European market and has gained a significant market share at the global platform. Aids has had a remarkable sale and has risen to the competition at the global scale with other international footwear companies.

Mission and vision of aids: As the company is leading the global business of manufacturing and distribution of sports wear and accessories primarily to improve the sportsmen lifestyle. Aids Group focuses on the objectives and puts total commitment towards strengthening the brand names. That's why the mission and vision statement of the company is defined according to global context. Lousier & Kimball (2009) have both shown it in their work.

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The Mission statement:

"Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder Aid Dasher was passionate about sports. For Aids, the athlete came first. He gave those on the field, the court and the track the unexpected and the little differences that made them more comfortable and improved performance. This is our legacy. This is what the brand stands for. This will never change. " 2. 1. 2 The Vision Statement: "To make aids, products as high as sky and as wise as an owl"

The Functional over view of the company:

The company operates in different segments under the executive brand name across he globe. These segments include retail and wholesale. The wholesale segment plays the leading role in the distribution of products from both Aids and Rebook centers to all retail stores across the globe. On the other hand, the retailers are solely responsible of meeting with the demand of customers at the retail shops across the global market. Plunked, ( 2008) explain it in his research. The Current Brand Division of Aids Group:

The Strategy of Daddies Group:

The aids Group strives to be the global leader in the sportswear industry with rand built upon a passion for sports and a sporting lifestyle. We know that a profound understanding of the consumer and customer is essential to achieving this goal. To anticipate and respond to their needs, they continuously strive to create a culture of innovation, challenging there selves to break with convention and embrace change. By harnessing this culture, they push the boundaries of products, services and processes to strengthen their competitiveness and maximize the Group's operational and financial performance. This, in turn, will drive long-term value creation for their shareholders.

The SOOT Analysis:

Following is the brief SOOT analysis of the company in global context.


Aids is the world's second largest maker of athletic footwear, apparel and equipment by Sales with revenues of $15,333. 30 million Aids group's leading market position is built on its portfolio of strong brands, which enhances aids market position and boosts its top line. Aids' portion of own retail has grown substantially giving aids more brand control. Aids operates over 2,200 stores for the aids and Rebook brands worldwide.

Aids own-retail business includes: - e-commerce, Mono branded stores run by retail partners, - Shop in shops established with key accounts, - Joint ventures with retail partners, - Co branded stores with sports organizations or other brands.


China negatively impacted by clearance of high excess inventories following the Beijing 2008 Olympic Games which subdued consumer demand in 2009. Aids outsource 95% of production to independent third-party suppliers in Asia, including 32% from China.

Sponsorship of major sports events helps the company strengthen its profitability and enhance its brand recall among consumers.


Widespread counterfeits deprive revenues for the company and can dilute the aids brand image. The market for sports apparel and footwear has declined in 2009. Athletic footwear declined 3. 2% in 2008 & 1. 4% 2009 Decline due to 3% decline in men's footwear segment Active apparel declined by 4% Sports use apparel decreased by 5. 5% in 2009. Lousier, R. N , & Kimball, D. C. 2009) explain it in their analysis report.

The PEST analysts:

The external impact of aids to worldwide is explained here.


Aids generates policies and monitor hazardous substance to protect human health ND environment and also it protects the rights of its employees by following labor laws on country specific way. Aids a multinational company need to consider the global political state as well as domestic political issues. It is important to monitor the government's laws which affect the business of aids.

Since the political arena has a huge influence upon the regulation of public and private sector businesses, and the spending power of consumers and other businesses it has come necessary for aids react dynamically and efficiency for these issues. The government enters in to NY trade agreements aids needs to keep it on track since it may affect the business. Government taxation policy plays a major role in company's profit that's why the efficient management of the aids is always emphasizing on it.


Aids as a multinational company maintain its strong economical growth year by year. In 2008, the aids Group again delivered a strong financial performance. The product sales and the profitability gowned up in line with management's initial expectations. Currency-neutral sales increased by 9%. And the double digits sales increase in aids segment had the biggest impact on this development. Aids managed to reduce its production cost with improving the product quality by locating the factory plants in Asia.


There are no barriers for Aids products like raise, age, religion, and lifestyle, it is always in taxation Witt special design in any product. Aids touch in people who like sports and athletes, almost everybody beyond the boundaries.


Aids introduces modern approaches to doing new and old things, Aids Join into technology by make up the world's first "smart shoe", adding a microchip inside the hoe and wireless amp player. Aids uses hot melt system of production which is environment friendly.

Cite this Page

Report on Adidas PEST and SWOT. (2018, May 29). Retrieved from

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