Objective of the report The main purpose of this report is: To have an overview of the Strategic Management of PAL. To assess different strategies applying different analytical concepts, tools and techniques of Strategic Management To provide suggestions for possible strategic erection for the Shipping industries in the coming days based on findings of the report. 1. 3. Methodology The company websites, annual reports, vision & mission, values and objectives, other booklets & manuals etc were studied to identify the strategies of the Shipping industries.
Top level executives and other employees were also consulted to have their opinion on the rationale of different strategic moves of the company. The theoretical bases for the reports are primarily those taught as part of Strategic Management course. The industry competitiveness and outlook have been reviewed. The tools and techniques such as Strategic group mapping,PESTLE analysis, Porter's five forces model of competition, SOOT analysis, Key Success Factors (SF), five basic generic business strategies and other strategies like alliance, diversification, etc were applied. . 4. Scope and limitations This report has covered key business strategies of the Shipping in relation to target customers. It also covered strategies in network expansion, operational strategies The report also has attempted to give insights in the strategies of product offering and differentiations, customer services, strategic alliance with other partners, verifications, industry competitiveness, Ethics and CARS, Corporate culture and leadership etc. The report also has certain limitation too.
It has not been possible to managed due to time constraint. 2. Organizational Overview PAL is the world's seventh largest ocean carrier and global top 100 plushy chain solution provider in shipping which has the same Mother Company Neptune Orient Line (NOEL) About Neptune Orient Lines: Neptune Orient Lines (NOEL) is a Singapore-based global transportation company, with core businesses in container transportation and supply chain management. Global strength of over 12,000 employees 0 Revenue amounting to US$8. Billion in 2013 Mol's shipping and supply chain businesses synergies to create total value chain' for its customers. PAL Liner: Container Shipping & Terminals 0 World's 7th largest shipping operator O SUDS. B revenue (IFFY) 0 160 + years of continuous operation 0 Global network serves 33,000+ locations in 150 countries 0 130+ vessels, 6. MM Tees, 10 terminals. PAL - Moving Business Forward PAL is the world's seventh largest ocean carrier, offering more than 80 weekly services and over 500 calls at more than 140 ports worldwide.
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We provide container transportation and value added supply chain management services through our international shipping network which combines high-quality intermediate operations with state-of-the-art information technology, equipment and e-commerce. Transportation and logistics company. With over 160 years of experience, PAL has the knowledge and the expertise to help our customers grow their businesses and negotiate in an increasingly complex and ever-changing global marketplace - whether that is venturing into new territories or growing in already developed markets.
With our highly competitive transit times, petition for service reliability and excellence and commitment to sustainable global trade, shippers the world over place their trust in us to provide them the value they need to compete in today's global economy. Services Shipping services pning the world's major trade lanes Extensive U. S. Intermediate network to facilitate inland reach Priority access to PAL owned and operated terminals on the U. S.
West Coast and strategic terminals in Asia Vertical expertise o Refrigerated and climate-controlled cargo o Garments on Hanger PAL Fleet PAL has one of the international shipping industry most technologically advanced and environmentally friendly fleets PAL invests in our equipment to ensure we provide customers with the most efficient services. We operate a modern fleet of approximately 150 vessels. In line with our environmental commitment, we continue to improve the performance and efficiency of our ships.
The strength of our container fleet is closely matched to the demand for both lineal and feeder routes. Our own vessels are complemented by services with alliance partners and slot charter agreements that provide flexibility to adjust capacity and respond quickly to customer needs and new opportunities. The average age of PAL container ships is less than 9 years and every vessel is certified with the latest ISM (International Management Code for the Safe Operation of Ships and for Pollution Prevention) standards.
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