Social And Demographic
During recent years there is a viable change in the life style of the people. People now a days travel more either for their holidays or businesses.
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The rapid development in the technology can have significant effects on the growth and operations of the company. The use of internet enables the company to operate ore efficiently and it also opens new ways for the customers to know about various holiday spots and locations.
The development of e-commerce enabled 95% of Asset's customers to buy tickets online and Asset has become Europe biggest internet air ticketing retailer even though Web booking systems made market prices transparent. In addition, the company also introduced Internet check in service, Checking, for the convenience of their customers
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