In this assignment given by Miss Esther Joan under the Customer Service subject, the company chosen by me is Nestle. I have tried to cover the brief history of the company, their objective, vision, and mission of the company and this brief history and other sub heading under it is compulsory to be understood and researched well as they form the basis for marketing plan of the company that I found through online (reference available on the last page). I have also tried to cover about their policies and marketing such as the product and merchandize supplied from the company worldwide.
I also made some research about their legal responsibilities such as health & safety, hygiene, consumer’s protection. At the end, I provide the customer service information that were stated on their official homepage. I hope that the research and information that I have provided might hit the highest range of satisfactory for this assignment and able to get good marks for it. Thank you.
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Nutrition and NestleToday, Nestle is one of the leading Food and Nutrition Company in the world. Nestle has headquarters in Switzerland. The business of nestle is supported by its strong network in more than 86 countries with more than 500 factories.
Along with that the business also gets the benefit of its international R&D network. The Nestle factories are operating in the different countries such as:
As the company is in the sector of food and nutrition, it remains sensitive to being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the wellbeing of its consumers. You may also be interested in BCG matrix of NESTLE
Nestle aim is to become global leader in Food and Nutrition Company in the world and sustain that position. This objective of the company signifies that they need to work hard to stay ahead of Cadbury which is recently being acquired by Kraft food. Kraft is world leader in today's chocolate business and food and nutrition business.
Nestle aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality. To achieve this vision Nestle has two steps to follow, first is High quality and collaboration, which is integral part of any food business to
flourish and second is Focus on e-business and websites. Nestle has started investing heavy in development of e business and its promotion so as to capture clients in e business sphere also.
Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumer’s needs and creating solutions, Nestle contributes to your well-being and enhances your quality of life. The mission statement of Nestle is well articulated and reflects the long term objective for doing the business.
It has mentioned in the mission statement that the company will provide consistently the best food product with the best quality throughout the life of their customers, which will ultimately enhance the quality of the life of its customers. The mission statement put the emphasis on the presence of the company in nearly every country. It promises in its mission statement that the company will understand the need of its customers and provide the best products to fulfil the needs. The mission also shows the high quality which is maintained in the wide range of products of Nestle.
The company reassures that they provide the best range of food products to remain the first preference of its consumers.
The Nestle Policy on Transparent Interaction with Authorities and Organisations ensures that Nestle employees assigned to conduct advocacy activities have a good understanding of transparent, responsible and professional interaction, and that accurate and consistent process and procedures are implemented so that the public are reassured that lobbying is carried out professionally and with high standards.
In line with this policy, Nestle is registered in the EU interest representation register and is committed to its code of conduct governing transparency and legitimacy in relations with EU institutions. As required by United States law, Nestle files quarterly publicly available reports with the US Congress that outline lobbying activities. To ensure compliance, in late 2009, Nestle USA instituted a quarterly survey of employees asking them to report actions that may include either lobbying contacts or lobbying activities on behalf of the company.
THE PRODUCT ; MERCHANDISE
Nestle has some 8,000 brands, with a wide range of products across a number of markets, including coffee, bottled water, milkshakes and other beverages, breakfast cereals, infant foods, performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated foods, and pet food. Nestle's brands includes:
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