Last Updated 31 Mar 2020

Marketing of Chanachur

Category Marketing
Essay type Research
Words 682 (2 pages)
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Tea Industry of Bangladesh Bangladesh is a small tea producing country with 3% of the word’s tea production. Tea is agro based, labor incentive and export oriented sector and plays an important role in the national economy through export earnings, trade balance and employment generation. Our tea industry dates back to 1857 when the first tea garden was established at Malnicherra in Sylhet. To day we have 163 tea gardens. The annually production of tea 60 million Kg of made tea and hope to increase our production to 90 million Kg in the next 15 years. Basic Facts of Bangladesh Tea Industry 1.

No of tea estates: 163 2. No of tea factories: 114 3. Total allocated area: 113863. 62 hectare 4. Total area under tea: 48610. 16 hectare Characteristics of Bangladeshi Tea Our tea grown on the lush green slopes of Surma and Halda Vallyes are fame for the following a. Appearance – Clearness b. Color – Bright c. Liquor – Pungent i. e. strong but not bitter d. Flavor - It has flavor of Assam tea Quality of our tea has the character of brightness with strength briskness and takes little time in brewing. Manufacture of Tea After plucking green leaf are transported to the factory for manufacture.

The process of manufacturing comprises following stages- 1. Withering i. e. moisture removal of about 10-15 (65-70% wither) from leaf and bring some chemical for optimum quality development. 2. Fermentation i. e. oxidation process – when tea catechins i. e. polyphonols are degraded to desirable biochemical constituents named Theoflavin (TF) and Thearubigin (TR). 3. Drying i. e. moisture removal form oxidized leaf to 2-3% at dryer mouth level. 4. Sorting i. e. grading of made tea according to particles sizes and are given a grade name e. g.

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FP, FBOP, BOP, GBOP, OF, FOF, PD, RD, D, CD (10 Primary Grades of CTC) while manufacturing tea in Bangladesh, bright liquor with sufficient strength and aroma, pungency and ISO 3720 are ensured. Types of Tea Bangladesh is manufacturing tea in the following two types a. CTC 99% b. Green Tea 1% The processed teas are after grading as per size and make are packed in airtight gunny bag or tea chest and sent our Bonded Warehouse in Chittagong for shipment. Types/ grades of different tea are as under- CATEGORY| GRADES| BROKENS| FP (Flowery Pekoe) | | FBOP (Flowery Broken Orange Pekoe)| BOP (Broken Orange Pekoe)| | GBOP (Golden Broken Orange Pekoe)| FANNINGS| OF (Orange Fanning)| | FOF (Flowery Orange Fanning)| DUST| PD (Pekoe Dust)| | RD (Red Dust)| | D (Dust)| | CD (Churamani Dust)| Marketing System Marketing system of Bangladesh tea is defined as the process of sale of manufactured tea in bulk or packed from tea state to the buyers at Chittagong Auction or at the estates levels from where teas are sold with the permission of Bangladesh Tea Board either directly to overseas buyers or internal traders. Tea Auction is held every Thursday at Chittagong. . Direct negotiation sale – Tea can be exported to foreign buyers through direct negotiation between the buyers and traders. 2. Ex Garden sale - In which case sales by the individual producers directly from the estate to the internal buyers (wholesalers & Retailers) take place. Marketing Channels of Tea Tea estate Tea auction Packet tea manufacturer Bidders Exporters Blenders Distribution Foreign buyers Wholesale Wholesalers Retailers Retailers Internal Market Internal market deals with the wholesale and retail business of tea for internal consumption of the country.

In this case both wholesale and retail trade license is to be obtained from Bangladesh Tea Board along with Bidder ship license to participate in tea auction. The Tea Traders Association under the guidance of Bangladesh Tea Board arranges auction. All these licenses are renewable yearly. 2. 1 Industry Frame The tea industry of Bangladesh consist the total production by using the 163 tea gardens. The annually production of tea 60 million Kg of made tea and hope to increase our production to 90 million Kg in the next 15 years. the industry frame of tea is considered of national, multination and local companies.

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Marketing of Chanachur. (2017, Jan 23). Retrieved from https://phdessay.com/marketing-of-chanachur/

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