The macro-economic situations are leading to lower sales for all automobile manufacturers I Strength - being affiliated with a Japanese carmaker and indirectly linked to Toyota, the No. Remake in the world. Provides access to new technology, enables regular product updates and brings production efficiencies available as a member of a larger group. Weakness - dependent on Dadaists for models so the partnership must be managed well for the long-term and be a win-win situation for both sides. Opportunities - as the domestic market becomes too competitive and saturated, Persona would be able to sell its products in other countries with the help of Dadaists and Toyota. Already, this is happening with the Minify being exported to
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Indonesia and sold as a Dadaists Sirloin. Threat - there must be strong discipline on the Malaysian side not to feel comfortable and complacent Just because there is a 'Big Brother' supporting Persona (and I don't mean the Malaysian gobo). The threat is really internal - that there develops a mentality that there is no need to learn, no need to develop in-house skills and Just let the Japanese run things. This would be the wrong attitude and is one of the reasons why Proton went into the drain. Persona Soot By chenille 234
on Perodua Swot
SWOT Analysis is a proven management framework which enables a brand like Perodua Cars to benchmark its business & performance as compared to the competitors. Perodua Cars is one of the leading brands in the automobiles sector.
Threats in The SWOT analysis of Perodua. Threats are those factors in the environment which can be detrimental to the growth of the business. Some of the threats include: Competition: There is high competition in the car’s market in Asia.
With a production capacity of 3,50,000 units per annum, Perodua has sold around 3 million vehicles since its inception in the year 1994. The company has recorded an annual turnover of RM 682 million in the year 2016 and has around 10,000 employees.
Japanese Tie- ups .: One of the biggest strengths of Perodua is the synergy it has with Daihatsu and Mitsui because of which it has been able to successfully adapt to Japanese manufacturing principles which are all about discipline and efficiency.
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