Essays on Microeconomics

It is the world’s most popular energy drink brand. The beverage was inspired by Mateschltz’s trip to Thailand where he discovered a local drink by the name Kratlng Daeng, and he decided to team with the Thal brand and distribute his version of the beverage …

It’s an impressive list. However for Disney managing this diverse portfolio of business has become a real monster. Whereas Disney’s theme park and family movie operations have been wonderfully successful over the years, the new and more complex Disney has struggled for growth profitability. For …

Be it big, or small business, each and every brand is finding different ways to connect and engage with their customers and prospects. Their marketing is continuously evolving, and it is also equally challenging for marketing professionals to keep up with multiple mediums for their …

Abstract This paper examines how, in the United States, the government imposes several forms of taxes and price controls and how all individuals are required to pay direct and indirect taxes. It looks at how the approach of taxation and how the constraints of taxation …

Transportation and Logistics Goals Amanda Contreras November 16, 2012 640 The central goal of my company is to keep retail prices low. Working with suppliers to ensure their prices are constantly low, but also means price changes are kept to a minimum. Aiming to become …

What are the weaknesses of mass marketing, as opposed to segmented marketing? What advantages does a company gain from market segmentation, as opposed to treating the market as single entity? Mass Marketin Mass marketing is a market strategy in which firm or industry treat market …

In the market analysis, I intend to assess both the future and current market(s), positioning competitive conditions and any regulatory concerns that may exist in United States as Honda Company ventures into introducing bicycles in America. The potential for our product which is bicycles consists …

The purpose of this study is to justify the rationale of the additive product by using the Kraljic’s portfolio matrix method. It also has the aim to illustrate the supply chain of the additives business and show its relationships to the users by showing it …

First, I will suggest to Mr. Dickson to begin with a distribution approach that basically matches his capability. He must analyze the pros and cons of finding an effective distribution pattern and this heavily depends on his finances and production ability. (more…)

The equity risk premium is the excess return required by investors to compensate risks of holding a stock rather than holding a “risk free” asset. Jason ,2011) Under the Capital Asset Pricing model: , risk free investments involve borrowing and lending among investors and borrowing …

Chapter 9 solutions Denominator-level problem Budgeted fixed manufacturing overhead costs rates: Budgeted Fixed Denominator Manufacturing Budgeted $4, 560, 0003, 600 $ 1, 266. 67. Practical4,560,0002,4001,900. 00. Normal4,560,0001,2003,800. 00 Master-budget4,560,0001,4403,166. 67. The rates are different because of varying denominator-level concepts. Theoretical and practical capacity levels are …

Introduction: AirAsia, an airline company that has experience the “from rugs to riches” storyline, is one of the leading airlines in Asia. It was established with the aim of saving it form the heavy debt that it was incurring at the time, as well as, …

Q1: Have you, or anyone you know, experienced a situation similar to those described, where the marketing organization exceeded your service expectations? If so, what do you think of the company now? Yes, I have a experienced a situation that a marketing organization exceeded my …

There is no longer a distinct line between brick-and-mortar and online store, between Facebook checkout and marketplace presence.Sure, each of these channels may boast of their prowess, but it is the customer who is speaking loud and clear — make products easy to find and …

The success of a business does not rely only on the quality of products or services that the company offers to the market. (more…)

Manchester Products: A Brand Transition Challenge Recommendation: Here are two companies namely Manchester Products and Paul Logan Furniture Division, both offer furniture in different sectors. Indeed, Manchester Products has been known for office furniture while Paul Logan Furniture Division is selling high-­? end fashionable home …

Question 1 Luxury goods industry based on high quality goods with high price along with brand recognitions, as customers need to feel good about spending their money. The industry includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage, handbags. Question 2 The competition in this industry …

Globalization of marketing is an interesting phenomenon the world has been going through this process of change towards increasing economic, financial, social, cultural, political, market, and environmental interdependence among nations. Globalization brings about a borderless world. Globalization drives people to change their ways of living, …

If one is laid off, he/she will expect or demand less because there is less money. Demand is a schedule or curve that reveals the various amounts of a product that consumers are willing to purchase at each of a string of potential prices during …

Statement of scope and goals Kudler Fine Foods will be developing a system that will track each customer’s individual purchases. It will be done through a program we are calling our Frequent Shopper Program, this program will award to our customers loyalty points earned through …

I will spend most of the time going through the theory and ideas that form the fundamentals of labor economics. However, it is important that students are aware of the simple facts of labor market in the US. Using the theory and facts, it should …

Micro data—that is, data on individual businesses that underlie key economic indicators—allow us to go behind published statistics and ask how IT affects businesses’ economic performance. Years ago, analyses indicated a positive relationship between IT and productivity, even when official aggregate statistics still pointed towards …

Wal-Mart went public in October of 1970. Their IPO was 3,000 shares at a price of $16. 50 per share. By having a smart business model and keeping cost low though a variety of tactics including low employees wages and benefits, Wal-Mart has been able …

The price of the flavored milk would be relatively more than the normal organic milk. The packaging would be more attractive and eye catching. Flavored organic milk can also be sold to children and teenagers, thus the promotion should also include them. People can be …

Porter’s fourth force is bargaining power of buyers. Buyers are known to have high bargaining power over firms when they are very sensitive towards prices and this is the case here with Fly Emirates and other airlines in general. Buyers have too many choices to …

It doesn’t matter what the pricing structure of the market is, the market is priced perfectly in terms of that structure. An efficient market is defined by available and accurate information about the securities and their prices. The efficient market hypothesis is based on the …

Economists have established an informal method for gauging the purchasing power parity (PPP) between two foreign currencies termed as the Big Mac Index. The name taken by the index, Big Mac, was derived from the hamburger sold at the McDonald’s restaurants that are almost in …

Describe how the current market conditions will affect the planning or operating decisions involving the product. Market Structure The market structure in this instance could fall into one of two types, oligopoly or monopoly (McConnell, Bruce, & Flynn, 2009). The rationale behind oligopoly is that …

Importance of marketing The scope of marketing Services, Events, Experiences, Persons, Places, Properties, Organizations, In formations, Ideas Markets and prospects Negative demand- Consumers dislike the product and may even pay a price to avoid it. Nonexistent demand – Consumers may be unaware or uninterested in …

Market segmentation is the process of identifying markets and then dividing those markets into groups.  The groups consist of characteristics that are similar and they have similar product needs.  The groups can consist of people or organizations. A market consists of people or organizations that …