Essays on Customer Relationship Management

Essays on Customer Relationship Management

We have gathered for you essays on Customer Relationship Management in one place to help you quickly and accurately complete your assignment from college! Check out our Customer Relationship Management essay samples and you will surely find the one that suits you!

We've found 50 essays on Customer Relationship Management

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Disadvantages of Implementing IT Projects (ERP, CRM and KM)

In recent years, there has been an increase in the use of technology in conducting corporate functions such as human resources, knowledge management and customer management. Identify any 3 of such systems (KM, CRM e.t.c) and critically analyze the DISADVANTAGES of each of these systems …

AutomationCustomer Relationship Management
Words 994
Pages 4
Customer Relationship Management (CRM)

Introduction Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company’s customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development. CRM has evolved from advances in information technology and …

Customer Relationship ManagementRelation
Words 3878
Pages 16
Study of the Organisation Structure of SICT

Abstract: This report is delivered in accordance to the experience gained from a year placement at Staffordshire County Council. It includes the organisation structure of SICT, business environment, description of projects and activities involved during the placement period. It also illustrates one’s interpersonal and technical …

Customer Relationship ManagementDatabaseTechnology
Words 3602
Pages 15
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Crm System Cost

How much does a CRM system cost? As Customer Relationship Management systems move from being “nice to haves” to essential tools in keeping businesses competitive, their implementation is growing at a rate to match. And of course, price and cost play a vital role. However, the price …

Customer Relationship ManagementSales
Words 1551
Pages 7
E-Procurement And E-Logistics

ABSTRACT In this paper, we analyze the e-procurement and e-logistics of the Dell Inc. Company. This will include a brief overview of the company, an exploration of its Customer Relationship Management, the Supply Chain management and an analysis of the various softwares used by Dell …

Customer Relationship ManagementDellE-commerce
Words 2640
Pages 11
Aspects of E-Marketing That Facilitate Customer Relationship Management

Electronic Marketing (E-Marketing) is best defined as “The strategic process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the Internet”. My paper will address three (3) aspects of e-marketing that facilitate customer relationship management as well as make …

Customer Relationship ManagementRelation
Words 85
Pages 1
Crm at Makro

Let me start by giving a brief idea of what Customer Relationship Management means. CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within …

Customer Relationship ManagementSales
Words 1495
Pages 6
Customer Relationship Management Systems

Abstract: Customer relationship management systems are used in the contemporary business environment to facilitate relationship marketing and other practices, which help firms enhance relationships between themselves, their customers, suppliers, employees, and other partners in their business processes. CRM systems provide all parties with vital information …

Customer Relationship ManagementRelation
Words 3383
Pages 14
Background & Customer Relationship Management (CRM)

The global financial crisis has had a huge impact on the international banking industry including financial institutions in Bahrain. Economic recession has influenced the quality of operations and productivity of banking institutions, which prompted the need to look for various means to resolve the situation. …

Customer Relationship ManagementRelation
Words 567
Pages 3
Return on Investmen

This report is an attempt to explain the concept of CRM, its emergence, need , the benefits and the challenges faced by CRM. As Technology plays the most important part in implementation of CRM as it consumes 82% of the CRM budgeting. This report will …

CustomerCustomer Relationship ManagementMarketing
Words 1033
Pages 5
Customer Relationship Management Systems Education Essay

Sing that the companys concern schemes turn out to be more clients based with the alteration and personalize inspection and repair, the ( IT ) information engineering are make usage of non merely to supply services and merchandises within and concern, but besides to provide …

Customer Relationship ManagementEducationRelation
Words 2678
Pages 11
Customer Relationship Management and Business Support

I have been asked to provide a briefing note for a new starter. Below is a summary of information that will be given to the new starter so that they have a chance to gain some understanding of the organization and what we do and …

BusinessBusiness ManagementCustomer Relationship ManagementRelation
Words 1621
Pages 7
CRM tools

The most important part is the 6 step plan -the author made at the end of the book- to increase profit. Everything came in the book were rapped up into this plan. Steps mentioned by the author are: “  start tracking, analyze ratios, look at …

Customer Relationship ManagementSales
Words 603
Pages 3
CRM focus

It was mentioned that CRM focuses on retaining current customers rather than attracting new ones. Its development and endorsement lead to the development of Key Account Management (KAM). This is the most appropriate strategy for the company according to the relations with customers. This paragraph …

CustomerCustomer Relationship ManagementSales
Words 1619
Pages 7
Brokenness Into Beauty

Convergys is one of the world’s leading providers of customer care, human resources and billing outsourcing services. The company’s business is divided into several units, Customer Care, Business Support Systems (BSS) and HR Services. Customer Care, the largest of the subdivisions, offers customer service care …

Customer Relationship ManagementHuman ResourcesOutsourcing
Words 558
Pages 3
Customer Relationship Management Essay

Despite the numerous benefits which both retail networks offer to their consumers, and given the set of slight inconsistencies which are not readily visible in the structure of Marks & Spencer’s and Bhs’s services, it is more than important to review the principles on which …

Customer Relationship ManagementRelation
Words 994
Pages 4
How Transparency Can Slash Your Churn Rate by 89%

If you run a software-as-a-service (SaaS) business, you probably know how difficult it can be to achieve a low and stable churn rate. Simply put, a business’s churn rate is its average customer lifespan. A low churn rate means your customers typically stick with your …

BusinessCustomer Relationship ManagementMarketing
Words 1375
Pages 6
ERP financials combines

Toy story need to clearly recognize and be acquainted with what or how the ERP is structured before implementation. It is always costly to put into operation new software. Nevertheless, the EPR software solution is dynamic a positive force to the company such while focus …

BusinessCustomer Relationship ManagementManagement
Words 1320
Pages 6
Merill Lynch

Supernova refers to a new way to manage client relationships that originated in one of Merill Lynch’s Indianapolis offices. The first preparation before the process of Supernova was establishing relationship with client in the area of client satisfaction; The frequency and quality of contact Rapid …

BusinessCustomer Relationship ManagementManagement
Words 455
Pages 2
Customer Relationship Management in Bahrain Investment Banking Arena

 The growth of the economy is dependent on the strength of the banking sector. Banks have the mandate of mobilizing resources in terms of savings and lending out for the purpose of investment. In Bahrain, there are numerous banks that offer these services. Due to …

Customer Relationship ManagementInvestmentRelation
Words 75
Pages 1
Customer Relationship Management for Retail Banking

In the area of banking and finance, there has been a long-standing view that the more customers a bank has, the more profitable it could be. Built around this thinking, banks therefore embarked on a customer-recruitment scheme that sought to gather as much people as …

Customer Relationship ManagementRelationRetail
Words 111
Pages 1
Customer Relationship Management and Big Bazaar

CRM (customer relationship management) Is an Information Industry term for methodologies, software, and usually Internet capabilities that help n enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships In sufficient detail so …

Customer Relationship ManagementRelation
Words 2287
Pages 10
Customer Relationship Management Essay Sample

Quality is always related to the organizational strategic plans and objectives. Companies do the analysis of market improvement plan by focusing on customers. They develop some plans and strategies towards customer perception in order to attract them towards there business, this is called “Customer Relationship …

Customer Relationship ManagementRelation
Words 92
Pages 1
Customer Relationship Management essay example

It is understood that the corporate world is flooded with lots of marketing acronyms and terminology that states what seems the obvious goal of a company: that is to be profitable. Yet, in this drive of the organization to make profits for itself, the business …

Customer Relationship ManagementRelation
Words 110
Pages 1
Customer Relationship Management Practice Analysis

CRM Is the abbreviation for customer relationship management. It entails all aspects of interaction that a company has with its customer, whether It is sales or service- related. While the prosecutorial relationship management is most commonly used to describe a business-customer relationship, CRM systems are …

Customer Relationship ManagementRelation
Words 763
Pages 4
Customer Relationship Management

There are several difference between the CRM and traditional marketing. In traditional marketing, it is more company oriented. It focuses on the traditional ups, I. E. Price, place, product, promotion. However, CRM Is customer oriented. The focus will be changed from ups to ACS, I. …

Customer Relationship ManagementRelation
Words 722
Pages 3
CRM Officer

Nowadays, many companies are trying to change a way of their Relationship Marketing (RM) and create new methods different from competitors since customers’ needs and wants is continually changing. One of the active RM tools is a customer loyalty programme which can strengthen relationship with …

Customer Relationship ManagementMicroeconomics
Words 853
Pages 4
Customer Relationship Management Of Mcdonalds

Customer relationship with McDonald has been more friendly. The have responded to their interests and have strived to bring the products to the customers. Complaints such as unhealthy food compositions has seen McDonald changing their products or creating new one that have low fats or …

Customer Relationship ManagementMcdonalds
Words 609
Pages 3
CRM system application in UPS

UPS is dedicated to finding technology solutions that help customers improve their businesses. UPS has a very diverse customer base. For UPS technology is the medium that helps bring issues and pain points into focus. One of its goals has always been to have a …

Customer Relationship ManagementInternet
Words 87
Pages 1
Sustainable Customer Relationships

Running Head: PROBLEM SOLUTION: CLASSIC AIRLINES Problem Solution: Classic Airlines Cecily Cornish University of Phoenix MBA 570/Sustainable Customer Relationships December 8, 2008 Instructor Sandra Payne, MBA Problem Solution: Classic Airlines Classic Airlines (CA) is the world’s fifth largest airlines that must balance its marketing program …

Customer Relationship ManagementRelationship
Words 6015
Pages 25

Find extra essay topics on Essays on Customer Relationship Management by our writers.

Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.


What is a CRM strategy? A Customer Relationship Management strategy is a plan to grow sales and improve customer service through a combination of processes, actions, and technology. It typically involves the sales, marketing, and customer service functions of a business.


Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.

CRM organization

  • Microsoft Corporation
  • Salesforce
  • SAP
  • SugarCRM
  • Oracle Corporation

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