Essays on Customer Relationship Management

Essays on Customer Relationship Management

We have gathered for you essays on Customer Relationship Management in one place to help you quickly and accurately complete your assignment from college! Check out our Customer Relationship Management essay samples and you will surely find the one that suits you!

We've found 182 essays on Customer Relationship Management

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Customer Relationship Management Of Mcdonalds

Customer relationship with McDonald has been more friendly. The have responded to their interests and have strived to bring the products to the customers. Complaints such as unhealthy food compositions has seen McDonald changing their products or creating new one that have low fats or …

Customer Relationship ManagementMcdonalds
Words 609
Pages 3
Sushi King: Malaysia’s Largest Sushi Chain with Affordable Prices and Quick Service

OUTLINE CONTENT| PAGES| introduction| 2| Question 1 (9 degrees of method)| 3-6| Question 2| 7-9| conclusion| 10| Appendix and reference| 11-13| Introduction Sushi King first opened in 1995, pioneering a new era of Japanese cuisine in Malaysia with our unique ‘Kaiten Sushi’ or ‘Revolving Sushi’ …

BusinessCustomerCustomer Relationship Management
Words 2274
Pages 9
Background & Customer Relationship Management (CRM)

The global financial crisis has had a huge impact on the international banking industry including financial institutions in Bahrain. Economic recession has influenced the quality of operations and productivity of banking institutions, which prompted the need to look for various means to resolve the situation. …

Customer Relationship ManagementRelation
Words 567
Pages 3
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Managing Profitable Customer Relationship

Chapter 1 Marketing: Managing Profitable Customer Relationships GENERAL CONTENT: Multiple-Choice Questions 1. Central to any definition of marketing is _____. a. demand management b. transactions c. customer relationships d. making a sale e. making a profit (Answer: c; p. 5; Easy) 2. All of the …

Customer Relationship ManagementRelation
Words 7251
Pages 27
A Strategic Framework for Customer Relationship Management

A Strategic Framework for Customer Relationship Management Introduction: This article explores the plethora of literature available on CRM and relationship marketing and emphasizes the need for a single, process-based framework that helps in making a comprehensive CRM strategy followed by its successful implementation. The objective …

Customer Relationship ManagementRelation
Words 1482
Pages 6
CRM system application in UPS

UPS is dedicated to finding technology solutions that help customers improve their businesses. UPS has a very diverse customer base. For UPS technology is the medium that helps bring issues and pain points into focus. One of its goals has always been to have a …

Customer Relationship ManagementInternet
Words 85
Pages 1
Synopsis on Customer Relationship Management


Customer Relationship ManagementRelation
Words 3597
Pages 14
Sample Cscp Questions

Module: 1 Question 1 All of the following are key components of the definition of supply chain management, EXCEPT: A. monitoring of supply chain activities with the objective of creating net value B. synchronizing of supply and demand C. building a competitive infrastructure D. selecting …

Customer Relationship ManagementManagementSupply Chain Management
Words 1334
Pages 5
Customer Relationship Management and Flight Attendants

Essentials of MIS Additional Cases 1 BUSINESS PROBLEM-SOLVING CASE JetBlue Hits Turbulence In February 2000, JetBlue started flying daily to Fort Lauderdale, Florida and Buffalo, New York, promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats, each …

Customer Relationship ManagementFlightFlight AttendantRelation
Words 2261
Pages 9
Supply Chain Managemetn – Scm vs. Crm and Erp

Supply Chain Management (SCM) and Customer Relationship Management (CRM) vs. Enterprise Resource System (ERP) a Comparative Paper. Enterprise Resource Planning System (ERP), also referred to as the traditional management system, was generated from the MRP or the Material Requirement Systems. Companies have utilized this system …

AccountabilityCustomer Relationship Management
Words 2069
Pages 8
The Importance of Customer Relationship Management (CRM) for Business Success

Let me start by giving a brief idea of what Customer Relationship Management means. CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within …

Customer Relationship ManagementSales
Words 1495
Pages 6
Customer Relationship Management and Support Related Cost

1. Discuss briefly the factors that drove Harrah’s customer relationship strategy. 2. Discuss briefly the integration between Harrah’s patron database and the marketing workbench. 3. Discuss briefly whether Harrah’s business and IT strategies were aligned, and what factors contributed to or detracted from achieving alignment. …

Customer Relationship ManagementRelation
Words 479
Pages 2
Application & Management of Information System in Punjab National Bank

Research Project on Application & Management of Information System in Punjab National Bank IN PARTIAL FULFILLMENT OF MASTER’S DEGREE IN BUSINESS ADMINISTRATION INDRAPRASTHA UNIVERSITY (2008-2010) Submitted by: Pratik Jain — 0781563908 Northern India Engineering College (N. I. E. C), Delhi Under the valuable guidance of: …

BankCustomer Relationship ManagementDatabase
Words 5463
Pages 20
Customer Relationship Management Starbucks Corporation

EXECUTIVE SUMMARY This document included a survey about Starbucks. I went to a Starbucks on Xinhua road as a mystery shopper. Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, …

CorporationCustomer Relationship ManagementRelationStarbucks
Words 2183
Pages 8
Customer Relationship Management for Retail Banking

In the area of banking and finance, there has been a long-standing view that the more customers a bank has, the more profitable it could be. Built around this thinking, banks therefore embarked on a customer-recruitment scheme that sought to gather as much people as …

Customer Relationship ManagementRelationRetail
Words 109
Pages 1
Customer Relationship Management (CRM)

Introduction Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company’s customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development. CRM has evolved from advances in information technology and …

Customer Relationship ManagementRelation
Words 3878
Pages 15
Customer relationship management old wine in a new bottle

Customer relationship is not a new concept; companies have been interacting and dealing with customers since the inception of trade. Earlier more focus and attention was on product and services instead of customer centric. With increase in competition because of globalization and usage of internet …

Customer Relationship ManagementRelation
Words 978
Pages 4
E-Procurement And E-Logistics

Introduction Today, many people have discovered the significance of E-commerce. E-commerce, also known as electronic commerce refers to business transactions and communication via computers especially over the internet and networks (Botha, Bothma and Geldenhuys, 2008: p.23). This involves buying and selling of services and goods, …

Customer Relationship ManagementDellE-commerce
Words 2571
Pages 10
Customer Relationship Management and Big Bazaar

CRM (customer relationship management) Is an Information Industry term for methodologies, software, and usually Internet capabilities that help n enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships In sufficient detail so …

Customer Relationship ManagementRelation
Words 2287
Pages 9
Aspects of E-Marketing That Facilitate Customer Relationship Management

Electronic Marketing (E-Marketing) is best defined as “The strategic process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the Internet”. My paper will address three (3) aspects of e-marketing that facilitate customer relationship management as well as make …

Customer Relationship ManagementRelation
Words 83
Pages 1
Customer Relationship Management Essay Sample

Quality is always related to the organizational strategic plans and objectives. Companies do the analysis of market improvement plan by focusing on customers. They develop some plans and strategies towards customer perception in order to attract them towards there business, this is called “Customer Relationship …

Customer Relationship ManagementRelation
Words 90
Pages 1
Customer Relationship Management essay example

It is understood that the corporate world is flooded with lots of marketing acronyms and terminology that states what seems the obvious goal of a company: that is to be profitable. Yet, in this drive of the organization to make profits for itself, the business …

Customer Relationship ManagementRelation
Words 108
Pages 1
Customer Relationship Management in Bahrain Investment Banking Arena

 The growth of the economy is dependent on the strength of the banking sector. Banks have the mandate of mobilizing resources in terms of savings and lending out for the purpose of investment. In Bahrain, there are numerous banks that offer these services. Due to …

Customer Relationship ManagementInvestmentRelation
Words 73
Pages 1
Crm of Pizza Hut

AN INVESTIGATION INTO THE IMPACT OF SOCIAL MEDIA ON BRAND PERCEPTIONS: THE CASE STUDY OF ESTEE LAUDER DISSERTATION By PALESA MAHLOELE Presented in partial fulfilment of the requirements for the degree of MSc Marketing University of Wales APRIL 2011 ABSTRACT Social media has evolved through …

AdvertisingCustomer Relationship ManagementFacebookInternetPizza
Words 9446
Pages 35
Customer Relationship Management and Sales Force

1. How is e-business “redefining old business models, with the aid of technology, to maximize customer value? e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling, e-business encompasses e-commerce …

Customer Relationship ManagementRelationSales
Words 1683
Pages 7
Pros and Cons of Open Source Erp

Akhilesh Nair Deepesh Chatterjee Mithun Vishnu Nikhil Kumar OPEN SOURCE ERP PROS and CONS Contents Introduction3 Commercial and Open Source ERP Software6 Open Source ERP Solution Pros8 Open Source ERP Solution Cons10 Open Source ERP Success Story11 Company Overview11 Issue At Hand11 The Solution11 Results12 …

Computer ScienceCustomer Relationship ManagementDatabase
Words 5676
Pages 21
Nike’s Customer Relationship Management

This mixing and mashing feels like New York, a city that’s constantly being built on top of itself, layering and molting with different cultures and eras butting up against each other and showing the idea of fast, movement and rapidness, portraying the sleek aesthetics of …

Customer Relationship ManagementNike
Words 1037
Pages 4
Airline Customer Relationship Management Tool

* Airline Customer Relationship Management Tool INDEX 1. Introduction 2. System Analysis a. Existing System b. proposed System 3. Feasibility Report a. Technical Feasibility b. Operational Feasibility c. Economical Feasibility 4. System Requirement Specification Document a. Overview b. Modules Description c. Process Flow d. SDLC …

Customer Relationship ManagementRelation
Words 1363
Pages 5
Return on Investmen

This report is an attempt to explain the concept of CRM, its emergence, need , the benefits and the challenges faced by CRM. As Technology plays the most important part in implementation of CRM as it consumes 82% of the CRM budgeting. This report will …

CustomerCustomer Relationship ManagementMarketing
Words 1033
Pages 4
The Benefits of Key Account Management for Customer Retention and Business Growth

It was mentioned that CRM focuses on retaining current customers rather than attracting new ones. Its development and endorsement lead to the development of Key Account Management (KAM). This is the most appropriate strategy for the company according to the relations with customers. This paragraph …

CustomerCustomer Relationship ManagementSales
Words 1619
Pages 6
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Find extra essay topics on Essays on Customer Relationship Management by our writers.

Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.


What is a CRM strategy? A Customer Relationship Management strategy is a plan to grow sales and improve customer service through a combination of processes, actions, and technology. It typically involves the sales, marketing, and customer service functions of a business.


Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.

CRM organization

  • Microsoft Corporation
  • Salesforce
  • SAP
  • SugarCRM
  • Oracle Corporation

Frequently asked questions

What is meant by customer relationship management?
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and business outcomes. CRM systems and applications are designed to help companies keep track of customer interactions, including contact information, customer service and support requests, sales and marketing leads, and other data. CRM systems can also help companies track and measure customer loyalty and satisfaction, and better understand customer needs and preferences. In recent years, CRM has become increasingly important as companies have shifted their focus from transaction-based sales to long-term customer relationships. With the proliferation of new technologies, CRM has also become more complex, with a growing number of companies offering CRM solutions and services.
What is the importance of customer relationship management?
The importance of customer relationship management (CRM) is that it helps businesses to better understand their customers and their needs. This, in turn, allows businesses to provide better customer service and develop stronger relationships with their customers. Additionally, CRM can help businesses to identify potential new customers and to target their marketing efforts more effectively. Ultimately, CRM can help businesses to improve their bottom line by increasing customer loyalty and repeat business.

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